A more digital strategy for B2B marketing
Posted: Sun Dec 15, 2024 6:39 am
In marketing aimed at the final consumer, the decision and purchase cycle is usually fast. In contrast, in industrial marketing, the purchasing process is very long : there is time for reflection before the purchase, since this usually involves a large investment, making decision-making very complex.
Although it is not the only one, it is precisely this america cell phone number list difference that makes industrial marketing need a different strategy , adapted to the product but also to the people who make the decisions.
And it is precisely to these people, those who make the purchasing decision, that you must direct your strategy. Having a close, trusting relationship with your potential clients is essential. These are highly specialized professionals, engineers, technicians or buyers with very good training and who move with ease in digital environments .
And as a seller, to reach out to these potential be able to discover new products and participate in games, promotions or contests, which will bring them some benefit. From now on, and at least for the next few months, the use of ballots, ballot boxes and similar items will be drastically reduced with the aim of unnecessary physical contact as much as possible. The time has come to say “yes, I do” to everything that comes packaged in digital format and to practice omnichannel buyers, you must know the challenges you face and know how to overcome them :
Although it is not the only one, it is precisely this america cell phone number list difference that makes industrial marketing need a different strategy , adapted to the product but also to the people who make the decisions.
And it is precisely to these people, those who make the purchasing decision, that you must direct your strategy. Having a close, trusting relationship with your potential clients is essential. These are highly specialized professionals, engineers, technicians or buyers with very good training and who move with ease in digital environments .
And as a seller, to reach out to these potential be able to discover new products and participate in games, promotions or contests, which will bring them some benefit. From now on, and at least for the next few months, the use of ballots, ballot boxes and similar items will be drastically reduced with the aim of unnecessary physical contact as much as possible. The time has come to say “yes, I do” to everything that comes packaged in digital format and to practice omnichannel buyers, you must know the challenges you face and know how to overcome them :