Basic knowledge of e-mail marketing
Posted: Sun Dec 15, 2024 6:36 am
Sending an advertising email to sell a product is an art, so it must be written neatly, with clear ideas and good grammar. Therefore, the header is everything, before ending up in the trash.
1 Basic e-mail marketing tips
2 Components of an email
2.1 Sender
2.2 Subject
2.3 Content
2.4 Call to action
2.5 Landing Page
3 Everything is measurable
4 Newsletter Editor
5 Types of Email
6 SMS marketing
Basic e-mail marketing tips
Gone are the days of copy and paste. The most important thing is france phone number data to include an attractive text in the subject line . But, once you have managed to attract the customer's attention, the body of the message has to be just as striking and interesting.
Personalization will also allow the message to be much more relevant to the customer. Therefore, a prior screening of potential consumers interested in our products must have been carried out. Likewise, the message must be provided with links to promotions or extra information.
Images are equally important, as they help to interpret the text, in line with the company's policy but, at all times, avoiding overexploitation . They should only be used as a representative example.
The sending time also requires analysis and study. An email sent at night can go straight to the trash, or accumulate with the rest of the unread emails, getting lost among them. In addition, the email has to be adapted to different devices: desktop computer, laptop, mobile phone or tablet (with different views).
Tracking tools should be available to determine whether the customer has received the message and whether he or she has clicked on any of the links included. This way, you can learn from it for future mailings and implement specific marketing strategies.
Mailrelay includes many statistics features so you can do just that ( you can see them here ).
Components of an emailSender
Both the name and the email address should be visible and recognizable, with serious and formal names. Avoid “noreply” and instead use “marketing” for example, or a human name, which usually works better and generates more trust.
Affair
As we have said above, this is one of the most important components. Therefore, it should be brief, consistent and reliable, in order to help avoid the anti-spam filter . Therefore, avoid terms that may lead to suspicion that the mailing is spam, such as “gratis” or “free”.
Content
There must be a perfect correlation between image and text, using links and images only to illustrate and inform the reader. It is better to focus on a single idea, using plain and direct language.
Call to action
Since we want the reader to visit a specific page, to buy a product, drive traffic to our website, fill out a survey, or for other purposes, the email must be completed with a link or button. This way, the potential customer will be closer to completing an action.
Landing page
It corresponds to our company's website, the page we want the email reader to visit. Therefore, it must be consistent with the email received. To this end, it must be simple and well structured, so that the client knows how to find everything in its place.
Everything is measurable
1 Basic e-mail marketing tips
2 Components of an email
2.1 Sender
2.2 Subject
2.3 Content
2.4 Call to action
2.5 Landing Page
3 Everything is measurable
4 Newsletter Editor
5 Types of Email
6 SMS marketing
Basic e-mail marketing tips
Gone are the days of copy and paste. The most important thing is france phone number data to include an attractive text in the subject line . But, once you have managed to attract the customer's attention, the body of the message has to be just as striking and interesting.
Personalization will also allow the message to be much more relevant to the customer. Therefore, a prior screening of potential consumers interested in our products must have been carried out. Likewise, the message must be provided with links to promotions or extra information.
Images are equally important, as they help to interpret the text, in line with the company's policy but, at all times, avoiding overexploitation . They should only be used as a representative example.
The sending time also requires analysis and study. An email sent at night can go straight to the trash, or accumulate with the rest of the unread emails, getting lost among them. In addition, the email has to be adapted to different devices: desktop computer, laptop, mobile phone or tablet (with different views).
Tracking tools should be available to determine whether the customer has received the message and whether he or she has clicked on any of the links included. This way, you can learn from it for future mailings and implement specific marketing strategies.
Mailrelay includes many statistics features so you can do just that ( you can see them here ).
Components of an emailSender
Both the name and the email address should be visible and recognizable, with serious and formal names. Avoid “noreply” and instead use “marketing” for example, or a human name, which usually works better and generates more trust.
Affair
As we have said above, this is one of the most important components. Therefore, it should be brief, consistent and reliable, in order to help avoid the anti-spam filter . Therefore, avoid terms that may lead to suspicion that the mailing is spam, such as “gratis” or “free”.
Content
There must be a perfect correlation between image and text, using links and images only to illustrate and inform the reader. It is better to focus on a single idea, using plain and direct language.
Call to action
Since we want the reader to visit a specific page, to buy a product, drive traffic to our website, fill out a survey, or for other purposes, the email must be completed with a link or button. This way, the potential customer will be closer to completing an action.
Landing page
It corresponds to our company's website, the page we want the email reader to visit. Therefore, it must be consistent with the email received. To this end, it must be simple and well structured, so that the client knows how to find everything in its place.
Everything is measurable