Local SEO is the online visibility of your establishments. This is the criterion to work on to stand out in Internet users' searches. The position in search engines is essential because 60% of users click on one of the first 3 results displayed 1 .
Local SEO is also an important factor in drive to store . In fact, 72% of consumers who conduct a local search online then visit a store within 5 miles of their location 2 .
Discover below our 3 tips for successful bulk sms services in ghana local SEO in 2024!
Local SEO optimize Google my business listings
1. Optimize your Google My Business listings to establish the foundations of your local SEO
Let’s start with a number: 36% of your local SEO depends on your Google business listings 3 , so they should be a big part of your presence management strategy .
It is important to have Google listings for each of your points of sale. You must therefore take the time to create them all and optimize their content.
The evolution of Google files to be optimized in 2024
Google's rules are constantly changing and you need to stay informed to comply with the updates. So we have listed for you the latest changes to implement.
Name : the name of your business. It should now only contain your business name. You should no longer add a geographic indicator or keywords concerning your activity. No longer write "Optician Belles Lunettes Rennes" but only "Belles Lunettes". Your name should also not contain emojis.
Google is also asking networks to standardize their titles, so that each establishment has the same name and it can easily detect the different sectors.
Categories : 1 main and 9 secondary. Google wants them to be completed meticulously. That each chosen category corresponds perfectly to the activity. It is better to put fewer but very precise. Google will check the consistency with your content and beware of sanctions if you have extrapolated.
Address : your location. The rule varies depending on your business. For a network of points of sale with physical establishments where consumers can go, simply indicate the full address. But for home or remote interventions or deliveries, you must complete an intervention zone such as "Rennes" or "Nantes".
Links to your social networks : you can now directly integrate a link to your social networks like Facebook, Instagram, LinkedIn, etc.
