Philip Kotler: The father of marketing as we know it
Posted: Sun Dec 15, 2024 6:29 am
Does the concept of the 4Ps of marketing sound familiar to you? If you have a business or are involved in this sector, you probably do (very much so).
Well, this concept was created by Jerome McCarthy and spread by Philip Kotler, considered by many to be the father of modern marketing. His influence is such that we still use the ideas and proposals he launched more than 50 years ago.
For this reason, and because of its long history, at Mailrelay denmark phone number data we will dedicate the following paragraphs to it.
You may also be interested in:
Best Program for Making Newsletters
10 Ways to Improve the Results of Your Outreach Newsletters
What is emailing?
1 Philip Kotler's definition of marketing
2 Philip Kotler and his contributions to marketing
2.1 Philip Kotler's main contributions
2.1.1 He added prestige to a subject that was little or not at all valued
2.1.2 Promoted a new strategic approach
2.1.3 Emphasized the concept of marketing
2.1.4 Gave life to new concepts
2.2 Phil Kotler's books
2.3 Philip Kotler Quotes
2.4 Lessons learned from Philip Kotler's work
2.4.1 Marketing has changed
2.4.2 It is necessary to get involved at a social level
2.4.3 Segmenting is a more efficient practice
2.4.4 Innovate or exit the market
2.4.5 Planning and measuring is an obligation
2.4.6 Investing in co-creation benefits the business
2.4.7 Build your brand
3 Conclusions
Philip Kotler's definition of marketing
One of the first topics to discuss in order to better understand this professional is Philip Kotler's definition of marketing.
For Kotler, marketing is the set of all those actions that are executed to respond to the needs that exist in the markets.
In this sense, when a company applies marketing actions, it obtains certain advantages. We are talking about advantages such as, for example, recognition or sales.
Specifically, for Philip Kotler, marketing is a process by which a certain segment of the population manages to satisfy its needs and desires while generating or exchanging value.
Under this definition, this American economist founded a consulting firm specializing in marketing strategy and planning for companies. In addition, he published several books and coined famous quotes such as this one:
“The successful salesperson cares first about the customer and then about the product.”
Philip Kotler and his contributions to marketing
Philip Kotler and his contributions to marketing
Now that we know Philip Kotler's definition of marketing, aren't you curious to know a little more about him? Here are some interesting facts about his biography:
● Born in 1931 in Chicago.
● He took two college courses at DePaul University and later took a master's degree at the University of Chicago.
● He obtained a PhD in economics from the Massachusetts Institute of Technology.
● He completed two post-doctoral degrees; one in mathematics at Harvard University; and another in behavioral sciences again at the University of Chicago.
● In 1962 he began teaching at the Kellogg School of Management.
● In 1967, the book that is now considered the sacred book of marketing was published – Marketing Management: Analysis, Planning and Control.
As you can imagine, his career has been full of important milestones. Below we will highlight some of them, such as some of Phil Kotler's books, as well as other lessons and contributions he has made to marketing.
Well, this concept was created by Jerome McCarthy and spread by Philip Kotler, considered by many to be the father of modern marketing. His influence is such that we still use the ideas and proposals he launched more than 50 years ago.
For this reason, and because of its long history, at Mailrelay denmark phone number data we will dedicate the following paragraphs to it.
You may also be interested in:
Best Program for Making Newsletters
10 Ways to Improve the Results of Your Outreach Newsletters
What is emailing?
1 Philip Kotler's definition of marketing
2 Philip Kotler and his contributions to marketing
2.1 Philip Kotler's main contributions
2.1.1 He added prestige to a subject that was little or not at all valued
2.1.2 Promoted a new strategic approach
2.1.3 Emphasized the concept of marketing
2.1.4 Gave life to new concepts
2.2 Phil Kotler's books
2.3 Philip Kotler Quotes
2.4 Lessons learned from Philip Kotler's work
2.4.1 Marketing has changed
2.4.2 It is necessary to get involved at a social level
2.4.3 Segmenting is a more efficient practice
2.4.4 Innovate or exit the market
2.4.5 Planning and measuring is an obligation
2.4.6 Investing in co-creation benefits the business
2.4.7 Build your brand
3 Conclusions
Philip Kotler's definition of marketing
One of the first topics to discuss in order to better understand this professional is Philip Kotler's definition of marketing.
For Kotler, marketing is the set of all those actions that are executed to respond to the needs that exist in the markets.
In this sense, when a company applies marketing actions, it obtains certain advantages. We are talking about advantages such as, for example, recognition or sales.
Specifically, for Philip Kotler, marketing is a process by which a certain segment of the population manages to satisfy its needs and desires while generating or exchanging value.
Under this definition, this American economist founded a consulting firm specializing in marketing strategy and planning for companies. In addition, he published several books and coined famous quotes such as this one:
“The successful salesperson cares first about the customer and then about the product.”
Philip Kotler and his contributions to marketing
Philip Kotler and his contributions to marketing
Now that we know Philip Kotler's definition of marketing, aren't you curious to know a little more about him? Here are some interesting facts about his biography:
● Born in 1931 in Chicago.
● He took two college courses at DePaul University and later took a master's degree at the University of Chicago.
● He obtained a PhD in economics from the Massachusetts Institute of Technology.
● He completed two post-doctoral degrees; one in mathematics at Harvard University; and another in behavioral sciences again at the University of Chicago.
● In 1962 he began teaching at the Kellogg School of Management.
● In 1967, the book that is now considered the sacred book of marketing was published – Marketing Management: Analysis, Planning and Control.
As you can imagine, his career has been full of important milestones. Below we will highlight some of them, such as some of Phil Kotler's books, as well as other lessons and contributions he has made to marketing.