The journey towards digital transformation must begin as soon as possible or financial companies risk being overtaken by the competition, falling off the radar in the industry and losing their bottom line.
When this transformation is done correctly, the company, customers and society at large can experience significant benefits. That is why we will now address:
What is digital transformation and why is it so important for financial companies?
Real cases of financial companies that are going digital
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What is digital transformation and why is it so important for financial companies?
Digital transformation can be defined as the adoption of anguilla email list 7582 contact leads digital technologies to modify existing business processes or create new ones. It also optimizes company culture and customer experiences to meet the demands of a competitive and changing market.
This reinvention of a business in this growing digital age is what we call digital transformation and goes beyond traditional roles such as:
customer service;
marketing ;
sales.
It is a transition that begins and ends with everything surrounding customers.
You need to rethink how you do business, as well as how you engage your customers. By doing everything digitally, from planning and construction, you'll set yourself up to be flexible, agile, and ready to thrive in the future.
You can also expect a much higher ROI in the coming years once you successfully execute your digital transformation strategy.
54% of financial services firms have begun developing a digital transformation strategy, while 68% are already actively managing an advanced strategy.
With consumers becoming more digitally savvy, financial companies must be ready to step up and meet the demands of this new type of customer.
Real cases of financial companies that are going digital
On average, 70% of companies that attempt digital transformation fail. It’s not easy, nor is it something that happens overnight. Beginning to merge your physical and digital components in an effort to address new consumer needs takes time and effort.