The ibm institute for business value (ibv) acts as their internal think tank, furnishing buy telemarketing data reports, insights, and studies on a wide range of topics.Apart from white papers and reports like the one above, other forms of thought leadership content include:- blog posts- newsletters- videos you can leverage a mixture of these content marketing pieces for engaging and building rapport with potential leads in your lead generation funnel.This is a strategy hubspot follows - a platform I have used for years.
The brand uses everything from social media posts and blog content to videos and infographics to attract and educate its audience. The result? They’ve also built an insane reputation for themselves. Today, it’s almost impossible to come across a marketer not familiar with hubspot’s insightful inbound marketing content. Sourceultimately, thought leadership can help you establish a strong brand presence and cement your industry expertise to ensure lead generation.
