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New Gmail and Yahoo rules: your deliverability optimized by Digitaleo

Posted: Sun Dec 15, 2024 6:24 am
by chandona
Welcome Blog Emailing Campaigns New Gmail and Yahoo rules: your deliverability optimized by Digitaleo
The success of an email campaign depends firstly on the ability of your recipients to receive your messages. Deliverability, which measures this ability, is a key indicator of the effectiveness of this success. The deliverability rate of our customers' emails reaches an average of 90%, thus highlighting its importance for senders. It is the email providers who set the rules to guarantee this deliverability.

Gmail, with 1.5 billion active accounts 1 holds a dominant share of bulk sms france the global market, representing 72% of the total volume, followed by Yahoo! with 15%. These two leaders display the best deliverability rates, respectively 95% for Gmail and 92% for Yahoo! 2 . In this line, the latter two have announced changes to strengthen their anti-spam policies, which has raised many questions.

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But don't panic! We are here to guide you by helping you understand the challenges of these developments by focusing on recommended practices to maintain an excellent sender reputation and ensure the success of your email campaigns . At each stage, Digitaleo seeks to support you to facilitate the implementation of these best practices.