Working with content translation is a booming activity worldwide. This is part of the realization of the power of content to position companies well on Google, in addition to attracting highly qualified traffic.
For translated content to achieve good search engine albania email list 215428 contact leads results, it is not enough to do traditional work; you need to focus on SEO translation . The work, however, does not stop there. It is also essential to adapt the content to the local culture of the language into which it is being translated.
Otherwise, it risks losing its value for the user who consumes it. After all, how do you feel when you watch a foreign film and don't understand a reference? A literal translation, regardless of the location, is therefore not ideal.
With that in mind, in this post we will go into more detail on the topic of translation and the technical aspects, which are not always considered. We will cover the following topics:
What is SEO translation?
What is localization in content translation?
Why are both concepts important in Content Marketing?
How to prepare yourself as a content producer?
Keep reading!
What is SEO translation?
SEO translation is a translation process that also considers adjustments so that the final content can be well positioned in another language.
This is essential when we talk about blog posts, i.e. those that are part of a Content Marketing strategy. Without this concern, the work is incomplete, as it does not bring concrete results.
Marketing teams have already realized that it is possible to capture all the traffic from successful content in another language. Naturally, when thinking about it, the first step to reach the goal is to translate this content. However, without appropriate SEO adjustments, it is not possible to guarantee that the content will perform well just because it is in the local language of the target audience .
Given this scenario, SEO translation should be done by someone who, in addition to mastering the foreign language, also knows SEO techniques. Here's how you can explore topics such as:
