Who should use LinkedIn ads?
Posted: Sun Dec 15, 2024 5:32 am
How effective are LinkedIn ads?
LinkedIn has seen explosive growth in recent years and is expected to grow its user base another 22% by 2028. Unlike most social platforms, LinkedIn is focused on our professional lives. And people aren’t just networking and looking for the jobs on the platform — they’re also building personal and company brands.
It's a place where professionals are hanging out and engaging with professionals iranian whatsapp from other brands — and the brands themselves. That’s why LinkedIn ads are a goldmine for B2B marketing.
Its advanced targeting system lets you zero in on audiences with detailed career and education insights. And you can boost your brand’s visibility quickly by paying for specific actions, like clicks, video views, or impressions.
Case studies on LinkedIn ads are pretty impressive, showing increased reach (40 million social impressions!), higher click-through rates (3% CTR!), and more leads (600+ sales qualified leads!).
LinkedIn ads are ideal for reaching a very specific audience — people thinking about work. This makes this ad platform especially useful for B2B brands who are trying to reach business decision-makers. But LinkedIn ads might not be for everyone, so we asked the experts.
AJ Wilcox, host of The LinkedIn Ads Show and founder of B2Linked, highlights LinkedIn’s effectiveness for targeting business professionals, making it a top choice for B2B brands.
He's found that B2B businesses with customer lifetime values (LTV = the the total revenue a business expects to earn from a customer over the entire relationship) of $10K or higher are the best fit for LinkedIn ads.
That doesn't rule out smaller brands or even B2C brands, though. As AJ says, "It's possible to have success with lower LTVs as well, depending on how efficient your ads, testing, and optimization are." And he notes that there may be niche uses for B2C brands trying to recruit, or those in financial, travel, or luxury goods industries.
TL;DR: LinkedIn is fantastic for B2B brands. B2C brands might benefit if recruiting or selling products and services that are adjacent to users' professional lives (like how they manage their income or their vacation time).
How much do LinkedIn ads cost?
Let’s get real — LinkedIn Ads can be pricey compared to other platforms. AJ explains it well: "One thing everyone needs to know is that LinkedIn Ads are pricey, compared to other forms of media."
The cost of advertising on LinkedIn varies depending on factors like competition, placement, and objectives. For example, if you’re targeting a high-demand audience, you’ll pay more.
Here are some average cost benchmarks:
LinkedIn has seen explosive growth in recent years and is expected to grow its user base another 22% by 2028. Unlike most social platforms, LinkedIn is focused on our professional lives. And people aren’t just networking and looking for the jobs on the platform — they’re also building personal and company brands.
It's a place where professionals are hanging out and engaging with professionals iranian whatsapp from other brands — and the brands themselves. That’s why LinkedIn ads are a goldmine for B2B marketing.
Its advanced targeting system lets you zero in on audiences with detailed career and education insights. And you can boost your brand’s visibility quickly by paying for specific actions, like clicks, video views, or impressions.
Case studies on LinkedIn ads are pretty impressive, showing increased reach (40 million social impressions!), higher click-through rates (3% CTR!), and more leads (600+ sales qualified leads!).
LinkedIn ads are ideal for reaching a very specific audience — people thinking about work. This makes this ad platform especially useful for B2B brands who are trying to reach business decision-makers. But LinkedIn ads might not be for everyone, so we asked the experts.
AJ Wilcox, host of The LinkedIn Ads Show and founder of B2Linked, highlights LinkedIn’s effectiveness for targeting business professionals, making it a top choice for B2B brands.
He's found that B2B businesses with customer lifetime values (LTV = the the total revenue a business expects to earn from a customer over the entire relationship) of $10K or higher are the best fit for LinkedIn ads.
That doesn't rule out smaller brands or even B2C brands, though. As AJ says, "It's possible to have success with lower LTVs as well, depending on how efficient your ads, testing, and optimization are." And he notes that there may be niche uses for B2C brands trying to recruit, or those in financial, travel, or luxury goods industries.
TL;DR: LinkedIn is fantastic for B2B brands. B2C brands might benefit if recruiting or selling products and services that are adjacent to users' professional lives (like how they manage their income or their vacation time).
How much do LinkedIn ads cost?
Let’s get real — LinkedIn Ads can be pricey compared to other platforms. AJ explains it well: "One thing everyone needs to know is that LinkedIn Ads are pricey, compared to other forms of media."
The cost of advertising on LinkedIn varies depending on factors like competition, placement, and objectives. For example, if you’re targeting a high-demand audience, you’ll pay more.
Here are some average cost benchmarks: