Bounced emails are nothing new in email marketing . Whether your subscribers no longer have access to their emails or your email server is under construction, it happens.
The higher your email bounce rate is, the more likely it is to hurt your email deliverability . According to one study, the email bounce rate is around 2%. This means that australia business fax list for every 100 emails you send, it’s normal to see two emails bounced back. Meanwhile, if you see your email bounce rate exceeding 5%, it’s time to bring that number down to a more reasonable range by taking some steps.
Luckily, reducing your email bounce rate doesn’t have to be a headache. Let’s dive deeper into what email bounce rate is all about, including some important ways to ensure your emails are safely delivered to your subscribers’ inboxes.
What is bounce rate in email marketing?
Your email bounce rate is the percentage of emails you sent that failed to reach the recipient's inbox, or even the spam folder. Instead, they were returned to you as undeliverable.
Now, it could be a “soft” bounce, meaning the email could not be delivered for temporary reasons, such as an inbox that was too full or a message that was too large. Or it could be a “hard” bounce, meaning the email domain no longer exists, the account has been closed, or the address contains a typo, and the message can never be delivered. A hard bounce is a permanent deliverability problem.
Each bounced email has an effect on your bounce rate, as the rate is based on a percentage. So, if you send 1000 emails and 100 are undeliverable, you will have a bounce rate of 10%.
