Gmail's new sender requirements

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mdsah512534400
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Joined: Sun Dec 15, 2024 3:12 am

Gmail's new sender requirements

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Tip: authenticate your email addresses from your sending domain
Set up SPF or DKIM email authentication for your domain. This will help email servers recognize you as a trusted source and make you less likely to be marked by spam. Note: in February 2024, SPR and DKIM email verification will become part of Gmail’s requirements for bulk senders. Brevo makes the whole process fast and easy

Read more:


Email Authentication 101

Alternatives to buying email lists
Growing your own lists might take time but the return on australian consumer email list[/url investment is better in the long run. Engaging high-quality subscribers who are interested in your product is the only way to drive results with email.


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In other words, the best email address lists are not for sale. You can build one instead with these email list-buying alternatives:

Practice consent-based email list building. Stick to legitimate lead generation practices. Create popup signup forms on your website or share them on social media.
Set up a double opt-in subscription process. This is when a new subscriber receives an email with a link to confirm their subscription. You’ll be able to 1) confirm the subscriber’s consent and 2) ensure the address is valid and in active use.
Offer an incentive. People need a relevant call to action to sign up for your emails. Try sharing a lead magnet to turn website visitors into subscribers, such as an ebook or downloadable templates.
Provide value in your emails so people actually open them and click through to your site. Use contact segmentation to create targeted email lists based on interests, needs, or preferences and send relevant content and offers to each.
Related: How to Create an Email Signup Form in 6 Easy Steps

Don’t buy an email list — build it with Brevo instead
Brevo’s approachable CRM suite gives you all the tools you need to build quality email lists. Create GDPR-compliant signup forms with our drag-and-drop builder. From there, it’s easy to segment your contact list for targeted outreach.
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