Engage your customers in a more personal way with linkedin's new conversation ads
sem/ppc
jonathan terreni
ppc team lead
have you heard about linkedin's new conversation ads ? Wondering how to improve your linkedin marketing results?
In this article, you'll learn how to mobile phone number list use linkedin's new conversation ads to automate messaging conversations that will prequalify your leads and prospects for specific offers.
Stand out with linkedin's new conversation ads
more than 35% of the world's population uses mobile messaging apps to communicate , spending more than three hours a day on them. In this sense, and taking into account that messages sent on linkedin have quadrupled in the last five years and the message response rate has grown by 30%, linkedin has introduced a new functionality of the current "message ads." now you can create complete campaigns with multiple personalized calls , as well as information about products, registrations for webinars and downloads of electronic books.
New conversation ads on linkedin
what are linkedin conversation ads?
If you're struggling to engage on social media, it's time to focus on creating conversations. Conversations are important for building the "know, like, and trust" factor that leads people to do business together. There's never been a more important time to talk, and linkedin conversation ads can help you do just that.
The conversation ad format is based on the message ad format (previously known as sponsored inmail), which is delivered through linkedin messenger . Designed for real-time engagement, conversation ads will only be sent when a prospect is active on linkedin, meaning the likelihood of engagement is greatly increased.
What is active status? You may have noticed a green circle next to a member's name or in the bottom right corner of your connections' profile picture when browsing linkedin. This shows that they are currently online. If the green status dot has a white circle in the middle, it means that the connection is available on mobile devices.
