Strategies to integrate Facebook, Twitter, Instagram and Linkedin with Email Marketing
Posted: Tue Dec 03, 2024 8:00 am
Both social networks and email marketing are two communication channels that allow you to stay in touch with a brand's followers, customers or potential customers. The success of a good communication and strategy lies in ensuring that the messages that are sent and the actions that are carried out on all of a brand's channels follow the same line and are interrelated . Today we will see 5 strategies that allow you to integrate Facebook , Twitter , Instagram and Linkedin with email marketing .
1- Increase the opt-in email list through social networks
Not all users who follow us on tanzania business email list any of the social networks in which we are present have opted-in to the email marketing program. Therefore, social networks are an interesting source to increase email marketing lists . It should be noted that without opt-in, we cannot launch specific/targeted campaigns and offers to each user.
We can convert Facebook fans into subscribers by including a sign-up form on our wall. In the case of Twitter , we can regularly tweet a request for our followers to subscribe to the email marketing program through a short link to a subscription landing page. Another tactic to convert followers into subscribers is to publish valuable content, whether it be white papers , eBooks or other information through these channels. Users who wish to access the content will be asked to opt-in. This same tactic is very beneficial when the company is present in a Linkedin group . If the discussion we start and the content offered are valuable, we will achieve a large number of subscribers.
2- From Forward To a Friend (FTF) to Share With You Network (SWYN)
We can take advantage of the diffusion capacity of our registered users to deliver content to a larger audience. Thus, by including a widget in the email we can make the content be published by the user on their wall or by tweeting, or in other words, shared among their network of contacts . Once we have identified the most active users on our lists, we can establish specific communication strategies for them. We must bear in mind that these are users with a significant capacity for prescription and influence.
3- Make a subscribed user a follower on social networks
Another alternative is to include “follow us on…” buttons in the email . This way, users who are already registered in the email marketing program but who do not yet follow us on social networks will have the opportunity to do so.
For these actions to be successful and to do so in a sustained manner, it is essential to indicate the benefit that becoming a follower will bring to the user . To do this, we must have established a specific content and communication strategy for each channel.
4- Collect information about which of our users follow us on Twitter, Facebook, Instagram or Linkedin
When a user subscribes to our email marketing list, we can ask them if they also follow us on any of the social channels where we are present. This information will be useful because it will allow us to segment the database based on the level of engagement . Users who follow us on social networks and are also registered in the Email Marketing program will be those who are most closely linked to the brand, so it will make sense to develop specific communication strategies ( advocacy , MGM).
5- Incorporate content published on social networks in our emails
The more the user who receives our email identifies with the proposed content, the better the level of connection between the user and the brand. One tactic to achieve this identification is to include content created by the users themselves in the email . Thus, for example, we can conduct interviews via Twitter or Facebook with the most influential users or those whose opinion is respected, or, in the case of Instagram, use hashtags to collect content from users and incorporate it into our email.
1- Increase the opt-in email list through social networks
Not all users who follow us on tanzania business email list any of the social networks in which we are present have opted-in to the email marketing program. Therefore, social networks are an interesting source to increase email marketing lists . It should be noted that without opt-in, we cannot launch specific/targeted campaigns and offers to each user.
We can convert Facebook fans into subscribers by including a sign-up form on our wall. In the case of Twitter , we can regularly tweet a request for our followers to subscribe to the email marketing program through a short link to a subscription landing page. Another tactic to convert followers into subscribers is to publish valuable content, whether it be white papers , eBooks or other information through these channels. Users who wish to access the content will be asked to opt-in. This same tactic is very beneficial when the company is present in a Linkedin group . If the discussion we start and the content offered are valuable, we will achieve a large number of subscribers.
2- From Forward To a Friend (FTF) to Share With You Network (SWYN)
We can take advantage of the diffusion capacity of our registered users to deliver content to a larger audience. Thus, by including a widget in the email we can make the content be published by the user on their wall or by tweeting, or in other words, shared among their network of contacts . Once we have identified the most active users on our lists, we can establish specific communication strategies for them. We must bear in mind that these are users with a significant capacity for prescription and influence.
3- Make a subscribed user a follower on social networks
Another alternative is to include “follow us on…” buttons in the email . This way, users who are already registered in the email marketing program but who do not yet follow us on social networks will have the opportunity to do so.
For these actions to be successful and to do so in a sustained manner, it is essential to indicate the benefit that becoming a follower will bring to the user . To do this, we must have established a specific content and communication strategy for each channel.
4- Collect information about which of our users follow us on Twitter, Facebook, Instagram or Linkedin
When a user subscribes to our email marketing list, we can ask them if they also follow us on any of the social channels where we are present. This information will be useful because it will allow us to segment the database based on the level of engagement . Users who follow us on social networks and are also registered in the Email Marketing program will be those who are most closely linked to the brand, so it will make sense to develop specific communication strategies ( advocacy , MGM).
5- Incorporate content published on social networks in our emails
The more the user who receives our email identifies with the proposed content, the better the level of connection between the user and the brand. One tactic to achieve this identification is to include content created by the users themselves in the email . Thus, for example, we can conduct interviews via Twitter or Facebook with the most influential users or those whose opinion is respected, or, in the case of Instagram, use hashtags to collect content from users and incorporate it into our email.