SMarketing, an approach that helps to get more customers and increase sales
Posted: Sun Dec 15, 2024 4:07 am
Attracting leads, turning them into customers and increasing profitability are common goals for any type of company. What some don't know—yet—is that SMarketing is the key to achieving them.
This methodology, which is based on the alignment and coordination of the work and resources of marketing and sales teams, seeks to achieve long-term success and organizational growth.
Never heard of this term? Don't know how to apply this approach in your company? Keep reading!
What we talk about when we talk about SMarketing
SMarketing is a term that comes from the fusion of the words sales and marketing. Its purpose is the effective alignment of both departments with the aim of boosting the business .
This methodology is the answer to the problems that traditionally exist between marketing and sales teams. A survey conducted by Harvard Business Review found that 87% of the terms that members of these departments use to describe each other are negative .
This situation, far from being anecdotal, reveals a problem. Beyond the opinions that people who make up the sectors may have, joint work between sales and marketing areas translates into benefits for organizations. On the other hand, disconnection results in wasted resources and loss of profitability . Let's see why.
Generally speaking, sales teams qualify leads, build relationships with them, and provide them with solutions (the company’s products and services) to attack their pain points. But to get into the swing of things, they need a list of potential customers to target.
This is where marketing teams come in, whose job is to educate the market about the solutions the company offers and generate interest in them, resonating with the target audience.
However, if these departments do not work in a coordinated manner, it is possible that the sales area will contact someone who already has advanced knowledge about the solution (and does not need further explanations for the conversion) or that the marketing team will want to re-capture leads that already exist in the pipeline .
SMarketing solves this problem. By implementing this methodology, both email marketing list teams work in an aligned and conflict-free manner, saving resources and offering high-level experiences to customers, which translate into higher sales and profitability .
What are the advantages of this approach?
Organizations that implement this methodology manage to build a long-term plan that integrates communication actions, marketing content, and attention and follow-up of leads and clients.
According to Hubspot, by having a strategy focused on SMarketing, companies:
They increase their sales profit rate by 38%
They grow their businesses 24% faster
They boost the efficiency of their sales teams by 67%
LinkedIn also supports this analysis, stating that 87% of sales and marketing leaders believe that collaboration between both sectors enables critical business growth .
smarketing-2
How to know if your company needs SMarketing?
There are some signs that point to the need to implement a methodology that integrates sales with marketing. Some of the most common are:
Lack of coordination between sales and marketing on revenue target
Generating marketing content that is not consistent with the business purpose
Lack of lead follow-up
Lack of knowledge on the part of the sales department regarding marketing messages and strategies
Marketing efforts that do not translate into sales
Little or no use of marketing data by the sales department
Inefficient sales cycle
Difficulties in measuring return on investment
Any company, regardless of its industry, size or sector, can apply this approach and benefit from its results .
This methodology, which is based on the alignment and coordination of the work and resources of marketing and sales teams, seeks to achieve long-term success and organizational growth.
Never heard of this term? Don't know how to apply this approach in your company? Keep reading!
What we talk about when we talk about SMarketing
SMarketing is a term that comes from the fusion of the words sales and marketing. Its purpose is the effective alignment of both departments with the aim of boosting the business .
This methodology is the answer to the problems that traditionally exist between marketing and sales teams. A survey conducted by Harvard Business Review found that 87% of the terms that members of these departments use to describe each other are negative .
This situation, far from being anecdotal, reveals a problem. Beyond the opinions that people who make up the sectors may have, joint work between sales and marketing areas translates into benefits for organizations. On the other hand, disconnection results in wasted resources and loss of profitability . Let's see why.
Generally speaking, sales teams qualify leads, build relationships with them, and provide them with solutions (the company’s products and services) to attack their pain points. But to get into the swing of things, they need a list of potential customers to target.
This is where marketing teams come in, whose job is to educate the market about the solutions the company offers and generate interest in them, resonating with the target audience.
However, if these departments do not work in a coordinated manner, it is possible that the sales area will contact someone who already has advanced knowledge about the solution (and does not need further explanations for the conversion) or that the marketing team will want to re-capture leads that already exist in the pipeline .
SMarketing solves this problem. By implementing this methodology, both email marketing list teams work in an aligned and conflict-free manner, saving resources and offering high-level experiences to customers, which translate into higher sales and profitability .
What are the advantages of this approach?
Organizations that implement this methodology manage to build a long-term plan that integrates communication actions, marketing content, and attention and follow-up of leads and clients.
According to Hubspot, by having a strategy focused on SMarketing, companies:
They increase their sales profit rate by 38%
They grow their businesses 24% faster
They boost the efficiency of their sales teams by 67%
LinkedIn also supports this analysis, stating that 87% of sales and marketing leaders believe that collaboration between both sectors enables critical business growth .
smarketing-2
How to know if your company needs SMarketing?
There are some signs that point to the need to implement a methodology that integrates sales with marketing. Some of the most common are:
Lack of coordination between sales and marketing on revenue target
Generating marketing content that is not consistent with the business purpose
Lack of lead follow-up
Lack of knowledge on the part of the sales department regarding marketing messages and strategies
Marketing efforts that do not translate into sales
Little or no use of marketing data by the sales department
Inefficient sales cycle
Difficulties in measuring return on investment
Any company, regardless of its industry, size or sector, can apply this approach and benefit from its results .