AI for Email Marketing: What It Is & How Does It Work?
Posted: Tue Dec 03, 2024 7:18 am
The results of your last email campaign are in.
Only 23% of your subscribers opened this email. Over 30% of your subscribers have unsubscribed from your email list. And you’ve barely made any sales from it.
Does the thought of this send shivers down your spine? If it does, you’re not alone.
Many marketers struggle with improving the results of their campaigns. And when you consider that for every $1 you spend, there’s a $36 potential for return, you know there’s so much you can do with this channel.
But that shouldn't be the case uganda business email list with the barrage of artificial intelligence (AI) tools available in the market at the moment.
In this article, we’ll discuss the importance of using AI tools for email marketing, how you can leverage them, and how Jasper’s AI can help you write high-quality email campaigns.
What is AI for email marketing?
In the past few years, the email marketing world has undergone several changes to become what it is today. For instance, automations and hyper-segmentation are solely possible due to the advancements in digital marketing technology. And there’s only one technology to credit here—AI.
AI is a collective term used for a group of technologies like machine learning, deep learning, natural language processing (NLP), and natural language generation (NLG).
As an email marketer, you know how difficult it can be to write a data-driven campaign. With AI technology, that’s not the case anymore. Writers can A/B test copy, send a previously unfathomable number of emails, and hyper-personalize them.
In a recent Let's Talk Loyalty episode, Sondre Wassås, Partner at CPM Analytics, discusses how to create personalized email playbooks using AI. He says it takes too long to test every variable in an email, which is why it's almost impossible to deliver high conversion rates without AI tools. Plus, AI can assess everything in one go, making it cost-effective.
With the brands' internal email metrics and AI apps, you can create an entire playbook and optimize campaigns to drive conversions.
This is why it's considered the future of email marketing. It allows you to save time while creating compelling campaigns to help your business grow.
How can you use AI tools to create engaging emails?
AI-powered email marketing tools offer a range of benefits. Here are some ways in which email marketers use AI:
Create personalized content: AI analyzes customer data and creates personalized content that resonates with marketers’ audience. Based on past performance, AI can also automate the writing process by suggesting subject lines, body text, and calls to action.
Optimize delivery times: Optimize email delivery times based on when subscribers are most likely to check their inboxes. This optimization increases open rates and engagement.
Conduct A/B testing: AI can automate A/B testing by analyzing performance metrics to determine the most effective campaigns. It can help marketers identify the best elements of their campaigns and replicate them moving forward.
Segment audience base: AI segments audiences based on customer behavior, demographics, interests, and other characteristics. It enables marketers to create targeted campaigns that speak directly to specific groups of subscribers. For instance, you’ll know which product recommendations to include based on demographics, search or purchase history.
Predict engagement: AI algorithms can analyze past subscriber behavior to predict which subscribers will most likely engage with future campaigns. For instance, monitor metrics like open rates, click through rates, and purchase history. It can help marketers focus their efforts on subscribers who are most likely to generate conversions.
The idea is to take the guesswork out of the process by using data from your internal campaigns—and optimizing the campaigns based on that. By leveraging AI platforms, marketers can streamline their workflow, save time, and drive more revenue for their businesses..
"Generative AI can be immensely helpful in creating alternate email subject lines for A/B tests," said Michael Alexis, CEO of teambuilding.com. "Split testing tends to involve using subtle variations of the same message, and marketers may struggle thinking up nuanced alternatives, nevermind choosing the best option. AI tools make the process easier and faster by instantly returning dozens of possibilities, so that senders need only to select the strongest vs having to craft each phrase manually."
4 ways Jasper creates powerful campaigns
Jasper is the perfect fit for your workflow if you're struggling with the writing process. Curious about how it works? Here are four ways in which it can help you craft the ideal campaign:
1. Use built-in templates to generate different sections of your email
Crafting the perfect email involves looking after multiple elements. It includes aspects like the following:
Subject line
Personalization
Email body
Call to action
Brand voice and tone
Feature to benefit (for products)
Fortunately, you don't have to do this on your own. Jasper has multiple templates to hasten the process. Just choose the right template, enter the required information, and let the AI do the writing for you.
If you have specific internal data to include, feel free to do that, as our Business plan keeps your data secure and doesn't use it to train third-party AI models.
List of templates that are available for email copywriting in Jasper’s template library
Image source: Jasper
For instance, let’s use the Personalized Cold Emails template. All we had to do was take the information from our product page, add additional context for the AI, and it generated a base copy in seconds.
You can tweak this copy based on your preferences and ship the campaign.
An example of how users can use Jasper’s Personalized Cold Emails template to generate emails
Image source: Jasper
2. Use an existing Cold Email Recipe for product marketing campaigns
What if you want to write a sales copy using the AIDA (Attention, Interests, Desire, Action) model? Use our Cold Email Recipe.
These recipes are created by users in Jasper's community. To use this one, go to the "Cold Email Recipe" and click "Run."
Only 23% of your subscribers opened this email. Over 30% of your subscribers have unsubscribed from your email list. And you’ve barely made any sales from it.
Does the thought of this send shivers down your spine? If it does, you’re not alone.
Many marketers struggle with improving the results of their campaigns. And when you consider that for every $1 you spend, there’s a $36 potential for return, you know there’s so much you can do with this channel.
But that shouldn't be the case uganda business email list with the barrage of artificial intelligence (AI) tools available in the market at the moment.
In this article, we’ll discuss the importance of using AI tools for email marketing, how you can leverage them, and how Jasper’s AI can help you write high-quality email campaigns.
What is AI for email marketing?
In the past few years, the email marketing world has undergone several changes to become what it is today. For instance, automations and hyper-segmentation are solely possible due to the advancements in digital marketing technology. And there’s only one technology to credit here—AI.
AI is a collective term used for a group of technologies like machine learning, deep learning, natural language processing (NLP), and natural language generation (NLG).
As an email marketer, you know how difficult it can be to write a data-driven campaign. With AI technology, that’s not the case anymore. Writers can A/B test copy, send a previously unfathomable number of emails, and hyper-personalize them.
In a recent Let's Talk Loyalty episode, Sondre Wassås, Partner at CPM Analytics, discusses how to create personalized email playbooks using AI. He says it takes too long to test every variable in an email, which is why it's almost impossible to deliver high conversion rates without AI tools. Plus, AI can assess everything in one go, making it cost-effective.
With the brands' internal email metrics and AI apps, you can create an entire playbook and optimize campaigns to drive conversions.
This is why it's considered the future of email marketing. It allows you to save time while creating compelling campaigns to help your business grow.
How can you use AI tools to create engaging emails?
AI-powered email marketing tools offer a range of benefits. Here are some ways in which email marketers use AI:
Create personalized content: AI analyzes customer data and creates personalized content that resonates with marketers’ audience. Based on past performance, AI can also automate the writing process by suggesting subject lines, body text, and calls to action.
Optimize delivery times: Optimize email delivery times based on when subscribers are most likely to check their inboxes. This optimization increases open rates and engagement.
Conduct A/B testing: AI can automate A/B testing by analyzing performance metrics to determine the most effective campaigns. It can help marketers identify the best elements of their campaigns and replicate them moving forward.
Segment audience base: AI segments audiences based on customer behavior, demographics, interests, and other characteristics. It enables marketers to create targeted campaigns that speak directly to specific groups of subscribers. For instance, you’ll know which product recommendations to include based on demographics, search or purchase history.
Predict engagement: AI algorithms can analyze past subscriber behavior to predict which subscribers will most likely engage with future campaigns. For instance, monitor metrics like open rates, click through rates, and purchase history. It can help marketers focus their efforts on subscribers who are most likely to generate conversions.
The idea is to take the guesswork out of the process by using data from your internal campaigns—and optimizing the campaigns based on that. By leveraging AI platforms, marketers can streamline their workflow, save time, and drive more revenue for their businesses..
"Generative AI can be immensely helpful in creating alternate email subject lines for A/B tests," said Michael Alexis, CEO of teambuilding.com. "Split testing tends to involve using subtle variations of the same message, and marketers may struggle thinking up nuanced alternatives, nevermind choosing the best option. AI tools make the process easier and faster by instantly returning dozens of possibilities, so that senders need only to select the strongest vs having to craft each phrase manually."
4 ways Jasper creates powerful campaigns
Jasper is the perfect fit for your workflow if you're struggling with the writing process. Curious about how it works? Here are four ways in which it can help you craft the ideal campaign:
1. Use built-in templates to generate different sections of your email
Crafting the perfect email involves looking after multiple elements. It includes aspects like the following:
Subject line
Personalization
Email body
Call to action
Brand voice and tone
Feature to benefit (for products)
Fortunately, you don't have to do this on your own. Jasper has multiple templates to hasten the process. Just choose the right template, enter the required information, and let the AI do the writing for you.
If you have specific internal data to include, feel free to do that, as our Business plan keeps your data secure and doesn't use it to train third-party AI models.
List of templates that are available for email copywriting in Jasper’s template library
Image source: Jasper
For instance, let’s use the Personalized Cold Emails template. All we had to do was take the information from our product page, add additional context for the AI, and it generated a base copy in seconds.
You can tweak this copy based on your preferences and ship the campaign.
An example of how users can use Jasper’s Personalized Cold Emails template to generate emails
Image source: Jasper
2. Use an existing Cold Email Recipe for product marketing campaigns
What if you want to write a sales copy using the AIDA (Attention, Interests, Desire, Action) model? Use our Cold Email Recipe.
These recipes are created by users in Jasper's community. To use this one, go to the "Cold Email Recipe" and click "Run."