45+ Website Popup Examples (+Templates That Increase Sales)
Posted: Tue Dec 03, 2024 7:16 am
Clasp Blog 45+ Website Popup Examples (+Templates That Increase Sales)
Popups are often misunderstood. People tend to think of them as annoying ads that appear out of nowhere, interrupting the browsing experience. But the truth is that website pop-ups are powerful, conversion-focused design elements. Just like any other part of your site, they should be seamlessly integrated so that visitors don’t feel overwhelmed or tempted to close your site the moment a pop-up appears.
Whether you’re just considering using popups for your website or have already decided to add them to your marketing strategy, we’ll provide you with plenty of website popup examples and ideas to follow in this post. Our goal? To show you how to make popups the perfect missing piece of your website puzzle, one that feels natural and enhances your lead generation efforts.
Some Numbers First
While there are many types of website popups, they all serve a similar purpose: to get users to take action, whether that means making a purchase, downloading a resource, or signing up for a newsletter. Let’s take a closer look at how different popup ads perform and which ones can get the best results for your goals.
How_different_popups_perform
Claspo's Insights
Because many of our customers use website popups with norway whatsapp number data 5 million Claspo, we know that well-designed popups that are personalized to user behavior and optimized for mobile consistently outperform generic popups that target everyone and appear the moment a visitor lands.
These are the basic principles we follow with our visualization rules. But don't worry, we'll dive into how to implement these strategies effectively later in the article, so keep reading!
Try it for free and turn your repeat visitors into subscribers
Sign up
Why Website Popups Are Effective For Increasing Sales
Website popups are extremely effective at increasing sales because they capture attention at the perfect moment and prompt users to take action. Popups are designed to stand out, making it easier to communicate important offers or messages.
When well-placed and timed, they can align with visitor behavior, increasing the likelihood of converting them into customers. For example, pop-ups that are triggered by specific actions, such as when a user is about to leave, are particularly effective at encouraging users to complete desired actions.
Another reason website popups work so well is their ability to create urgency . Promoting limited-time offers or limited stock taps into a customer’s fear of missing out, motivating them to act quickly rather than delay or abandon their purchase.
Lead generation is another benefit of pop-up ads. They provide an easy way to
They collect customer information in exchange for something valuable. This not only captures leads but also builds a long-term relationship with potential customers for future marketing efforts.
In addition to growing leads, website popups are effective at increasing average order value through upselling and cross-selling. For example, when a customer adds an item to their cart, a popup can suggest related products or upgrades, making the shopping experience more personalized while driving additional sales.
Finally, popups help reduce cart abandonment. Exit-intent popups remind users of items left in their cart, offering incentives like discounts or free shipping to encourage them to complete the transaction. This approach recovers sales that might otherwise be lost, directly increasing revenue.
20 Types of High-Converting Website Popups (+ Examples)
We love to explore the internet for great examples of website popups, so much so that pop-ups no longer bother us; instead, they excite us. Every time we come across the best popups, it is an opportunity to learn and gather inspiration. In this collection, we will present 20 websites with pop-up ads.
We'll break down the design of each popup and detail how these companies integrate them seamlessly into their overall user experience. Let's take a closer look at popups in their natural habitat!
Seasonal/Event Popups | Claspo
Why not show how we use our Claspo popup builder for lead generation? During the holiday season, people often look for seasonal deals, gifts, or themed items. So, it makes sense to offer promotions tailored to the occasion.
Our Halloween-themed popup grabs attention by aligning design and content with the spirit of the holiday. Spooky-themed text and visuals create relevance, engaging users in the seasonal context. The CTA button matches the site's main color, maintaining brand consistency and trust.
Additionally, the countdown timer instills urgency, motivating users to act quickly to take advantage of the 50% discount on annual plans. Placing the popup in the bottom right corner ensures visibility without interrupting the user experience.
Seasonal_Popups_Clasp
What we like: The design stands out from the rest of the site but isn’t too distant. Our pop-up doesn’t block the main content, so visitors can continue browsing the site.
Promote Special Offers or Discounts | Glossier
Here is an interesting example of a website popup. Let's look at the copy first. The phrase "You deserve it" appeals to the human need for personal value and validation. Next, we also see "special offer" and "just for you." Both help customers feel valued, making them more likely to respond positively to a promotion.
Promote_Special_Offer_Glossier
Additionally, the “You Deserve It” message follows the broader cultural trend of “treat yourself.” This culture emphasizes self-care, indulgence, and rewarding yourself, which particularly resonates with Glossier’s target market of millennials and Gen Z.
These generations often seek out products that feel like a small luxury, and Glossier presents the purchase of their products as an act of self-love or self-reward. It links the purchase not to necessity, but to personal care and well-being, creating an emotional connection between the product and positive feelings.
Promote_Special_Offer_Glossier_Email_Form
Next, there's an element of scarcity. While not explicitly stated in the message, the "first order" discount creates a subtle sense of scarcity or urgency. This encourages people to act quickly to take advantage of it. Who knows when Glossier will offer another discount?
Glossier is also reducing purchase anxiety with this offer. For many customers, making an online purchase from a new brand can create hesitation or “purchase anxiety.” The discount lowers the cost of entry, which can ease concerns, as they pay less on their first try. This creates a smoother path to their first purchase.
Promote_Special_Offer_Glossier_Success
Finally, with their thank you message, Glossier guides users and at the same time gives them freedom. They redirect you to the bestsellers page to ensure you continue shopping and they assist you in navigating their vast catalog of products. But you also have the freedom to simply browse the site. Maybe you already have a product you want to purchase.
What we like: The overall design is good. We love the copy because it speaks to the brand's target audience. Users are also given a choice: they can decline the offer and unsubscribe from the newsletter. This helps the promotion feel less intrusive.
Lead Capture Popup | MOO
MOO offers custom online business design and printing services. Their lead capture popup is a creative and engaging way to encourage visitors to sign up.
The website popup is mostly text-based, but it makes excellent use of clever messaging. One notable feature is how MOO incorporates its name into the term “newsletter,” branding it as “MOOsletter.” This small detail adds personality and helps build brand recognition.
Lead_Capture_Popups_MOO
MOO’s website popup features a clear incentive—20% off your first order, applicable on purchases of $40 or more. This is an attractive lure, especially for new visitors considering their first purchase. In return, subscribers get access to business advice, exclusive deals, and inspiration, making them feel like they’re joining a value-based community.
The copy reflects MOO’s playful yet professional tone. The next step of email confirmation also includes the phrase, “Confirm your email so we know we have the right address.” This adds a touch of friendliness and humor, making the process less transactional and more personal.
Lead_Capture_Popups_MOO_Confirmation
The additional step of confirming your email serves two purposes: to verify that the email provided is valid and to reinforce the user's commitment. This confirmation is rewarded with the promo code, ensuring that subscribers feel motivated to complete the process.
What we like: MOO's website popup is a powerful example of how thoughtful copy and a well-structured lead capture strategy can create a welcoming, on-brand experience that encourages users to engage and convert.
Gamification | Blue Apron
Blue Apron’s “Spin the Wheel” popup on their website is a powerful marketing tactic that uses gamification and behavioral psychology to engage customers and increase conversions.
At its core, gamified design taps into people’s enjoyment of games, creating anticipation and excitement that triggers a dopamine release. This feeling encourages users to participate.
The full spectrum of rewards, from small discounts to significant ones like 50%, leverage uncertainty to keep users engaged. Even a modest reward can be satisfying, making visitors more likely to stay engaged with the offer.
Spin_to_Win_Blue_Apron
The immediacy of the discount reveal after the spin adds an element of instant gratification, in line with the human desire for immediate rewards. This instant reward system helps push users to continue in the purchase process while they are still experiencing the "exhilaration" of victory.
Gamification_Blue_Apron
Additionally, the popup requires an email to activate the discount, using the principle of commitment and consistency. Once users make a small commitment by providing their contact information, they are psychologically more likely to proceed with a larger action, such as completing their purchase.
Gamification_Blue_Apron_Succes
After spinning the wheel, users are given two choices: customize and complete the subscription or continue browsing. This choice allows users to feel in control and avoids pressure, maintaining a user-friendly experience.
Gamification_Blue_Apron_Landing_Page
Finally, Blue Apron’s optimized landing page ensures that once they receive their discount and provide their email, users are directed to a page designed to convert. This page likely minimizes barriers and highlights value propositions, maintaining the momentum created by the engaging popup and guiding users seamlessly toward finalizing their purchase.
What we like: Blue Apron’s “wheel of fortune” promotion is a great example of combining gamification, behavioral psychology, and funnel optimization. The entire process is designed to move the user forward, reduce friction, and maximize the chances of converting a visitor into a paying customer. It’s probably one of the best on-site pop-ups mentioned on this list.
Prevent Exit Intent | MOO
Yes, there are two examples of pop-ups on the site from MOO, why not? There are great things to learn from them. If the user decides to leave the editor without placing an order, MOO shows them this message.
Prevent_Exit_Intent_MOO
They encourage you to stick around by warning you that you’ll lose your design. And they keep their tone playful. The phrase “Then we can reminisce about the good times we’ve shared here” is a witty, personal touch that lightens the mood and adds humor, making the interaction feel more like a friendly invitation than a sales pitch.
What we like: Once again, MOO shines with their writing and wit. The company doesn't use discounts to retain the customer; they try to build a relationship and use that bond to retain potential customers.
Promote Lead Magnets | CoSchedule
CoSchedule’s Sticky Bar is a great example of how to grab attention without interrupting the reader’s experience. As you scroll through one of their blog posts, a sticky bar slides up from the bottom of the screen, offering something valuable: a free marketing calendar.
The copy does a fantastic job of emphasizing exclusivity and long-term value. It tells readers they’re getting something unique that won’t cost them a dime, which is perfect for marketers and content creators who appreciate free, practical tools.
What really makes this popup stand out is the “FREE” badge. It’s simple but very effective, immediately grabbing attention and reinforcing the promise of no cost.
Promote_Lead_Magnet_CoSchedule
What we like: The sticky bar is a clever, unobtrusive way to promote CoSchedule’s lead magnet, seamlessly integrating into the reading experience while providing clear value and encouraging action.
Promote Limited Time Offers | Indestructible Shoes
Indestructible Shoes uses a site-wide countdown popup to convert first-time visitors into customers. The headline, “Your Feet Deserve the Best,” creates an emotional connection by emphasizing comfort and quality, making visitors feel like the brand values their well-being. This approach appeals to those looking for high-quality, reliable products and motivates them to take action.
Promo_Limited_Time_Offer_Indestructable_Shoes
The standout feature is the visibly prominent timer, which is hard to miss. It reinforces the urgency of the offer, letting users know that the offer is time-limited. You only have fifteen minutes! This added pressure encourages quicker decisions, ensuring that visitors don't leave without considering their purchase.
However, we could argue that fifteen minutes might not be enough time to choose a pair of shoes. While it sounds nice, you might want to give your customers a little more time to browse the catalog.
What we like: Thoughtful language and a strong visual timer make this website popup effective and engaging, prompting new visitors to take action quickly while still feeling valued.
Offer Free Shipping | Skinny Mixes
Skinny Mixes’ welcome popup for new visitors is a great example of simplicity paired with an enticing offer. As soon as new visitors land on the site, they are greeted with a website popup offering free shipping on orders over $30 in exchange for signing up for the company’s email list.
The design is clean and balanced, with one side featuring a simple signup form and straightforward text explaining the offer. This makes it easy for users to understand what they are getting and how to take action. On the opposite side, a vibrant, high-quality image of a syrup bottle and a prepared drink draws attention and visually reinforces the product’s appeal.
The offer serves as a compelling hook, especially for first-time visitors who may be hesitant to make a purchase. By tying the free shipping incentive to an email signup, Skinny Mixes not only encourages immediate action but also builds its email list for future marketing efforts.
Offer_Free_Shipping_Skinny_Mixes
What we like: This popup doesn’t overwhelm users; it’s simple, visually appealing, and offers clear value from the start, setting the stage for increased engagement and conversion.
Collect Giveaway Entries | Omigo
The headline in Omigo’s popup, highlighting the $500 gift card, is hard to miss and immediately grabs attention. Omigo also makes the offer even more attractive by offering a 20% discount on your first order, making it even more tempting for visitors.
Collect_Entries_Giveaway_Omigo
The popup is triggered with a 10-second delay, which is a smart move. This delay gives visitors a brief moment to navigate the site and get a feel for the offer before they are shown it. It strikes a balance between giving users space and ensuring they see the promotion in time to act.
For those who aren’t ready to make a decision right away, Omigo ensures the popup remains accessible by placing a teaser in the bottom left corner. This feature makes it easy for visitors to return to the offer when they’re ready.
Collect_Entries_Giveaway_Omigo_Teaser
To make the promotion even more compelling, the popup emphasizes FOMO (fear of missing out) by mentioning when the giveaway winner will be announced. This gentle nudge adds urgency and encourages users to take action so they don’t miss out on a valuable opportunity.
What we like: Omigo’s popup is engaging and hard to ignore, thanks to its bold headline and dual benefits. The 10-second delay is well-timed, allowing users to explore before showing the offer, while keeping it unobtrusive.
Webinar Invitation | Virtuance
Virtuance’s popup form is a great example of how to effectively promote a B2B webinar. This popup uses a lightbox effect, which is particularly effective in this context, as it helps the form stand out against the colorful background of the site. The lightbox ensures that visitors’ attention is directed directly to the form without distractions.
Invite_to_Webinar_Virtuance
What is striking about this popup is the visual layout. The top portion features an eye-catching image that provides all the key details of the event, including the co-hosts and a short summary. This visual serves as an instant overview, helping users understand the value of the webinar.
The form structure is also noteworthy. The title and signup field are placed at the bottom, making it easy for users to sign up. Virtuance keeps it simple with just one signup field, reducing hurdles and making the registration process quick and attractive.
What we love: Using the lightbox effect keeps people focused, while the informational image at the top provides context at a glance. Keeping the signup simple with just one field makes it easy for people to participate, which improves conversion rates. This design effectively balances visual appeal and functionality, making it an effective tool for capturing webinar signups.
Welcome User | Flaus
Flaus’s welcome popup demonstrates how to engage new visitors from the start. Shortly after landing on the homepage, users see a popup offering 10% off their first order and free shipping, providing immediate value and an incentive to sign up.
Welcome_User_Flaus
What makes this popup particularly inviting is the added benefit of receiving advice from the founder upon signup, which adds a personal touch and positions Flaus as a knowledgeable and friendly brand. To make the offer even more relatable, the popup includes a photo of the founder with the product, reinforcing the sense of connection.
But what really builds trust is the “As Seen on Shark Tank” label. This mention increases credibility and signals that the product has been reviewed by top business minds on a respected platform. It tells visitors that Flaus offers an innovative and unique product that stands out from the competition.
The Shark Tank label functions as a form of social proof, indicating that the product has already generated significant interest and undergone rigorous testing, making potential customers more confident in exploring the offering.
What we love: The combination of a warm welcome, strong incentives, and personalized content makes this popup highly effective. The founder's image adds authenticity, while the Shark Tank mention builds instant trust and elevates the brand's status. Together, these elements create a compelling reason for visitors to engage and sign up.
Recommended Products | Lammle's Western Wear
Recommend_Products_Lammles_Western_Wear
The Lammle site popup example is a clever blend of product recommendations, cart recovery tactics, and an intentional exit strategy. When a user with a product in their cart signals their intent to leave the page, the popup appears with a playful, brand-themed message: “Wait a minute.” This lighthearted, engaging tone aligns with the overall theme of Lammle’s site, making the popup feel cohesive and in line with the brand voice.
By integrating product recommendations with an intentional exit trigger, Lammle encourages users to stay engaged and explore more items, which can increase browsing time and the likelihood of additional purchases.
What we like: This popup is a great example of using multiple strategies in a well-designed interaction. The combination of reminding users of their cart, suggesting popular products, and using engaging, on-brand copy effectively retains visitors and potentially increases conversions.
Measure the Net Promoter Score (NPS) | MailTag
This example of a website feedback popup keeps things simple and effective. The text is short and to the point, making it easy for visitors to quickly understand what is being requested.
The design features a simple rating system accompanied by a small text box, encouraging users to share feedback without feeling overwhelmed. This approach is a good example of how minimalism can drive engagement: keeping feedback requests short and clear helps increase response rates.
Popups are often misunderstood. People tend to think of them as annoying ads that appear out of nowhere, interrupting the browsing experience. But the truth is that website pop-ups are powerful, conversion-focused design elements. Just like any other part of your site, they should be seamlessly integrated so that visitors don’t feel overwhelmed or tempted to close your site the moment a pop-up appears.
Whether you’re just considering using popups for your website or have already decided to add them to your marketing strategy, we’ll provide you with plenty of website popup examples and ideas to follow in this post. Our goal? To show you how to make popups the perfect missing piece of your website puzzle, one that feels natural and enhances your lead generation efforts.
Some Numbers First
While there are many types of website popups, they all serve a similar purpose: to get users to take action, whether that means making a purchase, downloading a resource, or signing up for a newsletter. Let’s take a closer look at how different popup ads perform and which ones can get the best results for your goals.
How_different_popups_perform
Claspo's Insights
Because many of our customers use website popups with norway whatsapp number data 5 million Claspo, we know that well-designed popups that are personalized to user behavior and optimized for mobile consistently outperform generic popups that target everyone and appear the moment a visitor lands.
These are the basic principles we follow with our visualization rules. But don't worry, we'll dive into how to implement these strategies effectively later in the article, so keep reading!
Try it for free and turn your repeat visitors into subscribers
Sign up
Why Website Popups Are Effective For Increasing Sales
Website popups are extremely effective at increasing sales because they capture attention at the perfect moment and prompt users to take action. Popups are designed to stand out, making it easier to communicate important offers or messages.
When well-placed and timed, they can align with visitor behavior, increasing the likelihood of converting them into customers. For example, pop-ups that are triggered by specific actions, such as when a user is about to leave, are particularly effective at encouraging users to complete desired actions.
Another reason website popups work so well is their ability to create urgency . Promoting limited-time offers or limited stock taps into a customer’s fear of missing out, motivating them to act quickly rather than delay or abandon their purchase.
Lead generation is another benefit of pop-up ads. They provide an easy way to
They collect customer information in exchange for something valuable. This not only captures leads but also builds a long-term relationship with potential customers for future marketing efforts.
In addition to growing leads, website popups are effective at increasing average order value through upselling and cross-selling. For example, when a customer adds an item to their cart, a popup can suggest related products or upgrades, making the shopping experience more personalized while driving additional sales.
Finally, popups help reduce cart abandonment. Exit-intent popups remind users of items left in their cart, offering incentives like discounts or free shipping to encourage them to complete the transaction. This approach recovers sales that might otherwise be lost, directly increasing revenue.
20 Types of High-Converting Website Popups (+ Examples)
We love to explore the internet for great examples of website popups, so much so that pop-ups no longer bother us; instead, they excite us. Every time we come across the best popups, it is an opportunity to learn and gather inspiration. In this collection, we will present 20 websites with pop-up ads.
We'll break down the design of each popup and detail how these companies integrate them seamlessly into their overall user experience. Let's take a closer look at popups in their natural habitat!
Seasonal/Event Popups | Claspo
Why not show how we use our Claspo popup builder for lead generation? During the holiday season, people often look for seasonal deals, gifts, or themed items. So, it makes sense to offer promotions tailored to the occasion.
Our Halloween-themed popup grabs attention by aligning design and content with the spirit of the holiday. Spooky-themed text and visuals create relevance, engaging users in the seasonal context. The CTA button matches the site's main color, maintaining brand consistency and trust.
Additionally, the countdown timer instills urgency, motivating users to act quickly to take advantage of the 50% discount on annual plans. Placing the popup in the bottom right corner ensures visibility without interrupting the user experience.
Seasonal_Popups_Clasp
What we like: The design stands out from the rest of the site but isn’t too distant. Our pop-up doesn’t block the main content, so visitors can continue browsing the site.
Promote Special Offers or Discounts | Glossier
Here is an interesting example of a website popup. Let's look at the copy first. The phrase "You deserve it" appeals to the human need for personal value and validation. Next, we also see "special offer" and "just for you." Both help customers feel valued, making them more likely to respond positively to a promotion.
Promote_Special_Offer_Glossier
Additionally, the “You Deserve It” message follows the broader cultural trend of “treat yourself.” This culture emphasizes self-care, indulgence, and rewarding yourself, which particularly resonates with Glossier’s target market of millennials and Gen Z.
These generations often seek out products that feel like a small luxury, and Glossier presents the purchase of their products as an act of self-love or self-reward. It links the purchase not to necessity, but to personal care and well-being, creating an emotional connection between the product and positive feelings.
Promote_Special_Offer_Glossier_Email_Form
Next, there's an element of scarcity. While not explicitly stated in the message, the "first order" discount creates a subtle sense of scarcity or urgency. This encourages people to act quickly to take advantage of it. Who knows when Glossier will offer another discount?
Glossier is also reducing purchase anxiety with this offer. For many customers, making an online purchase from a new brand can create hesitation or “purchase anxiety.” The discount lowers the cost of entry, which can ease concerns, as they pay less on their first try. This creates a smoother path to their first purchase.
Promote_Special_Offer_Glossier_Success
Finally, with their thank you message, Glossier guides users and at the same time gives them freedom. They redirect you to the bestsellers page to ensure you continue shopping and they assist you in navigating their vast catalog of products. But you also have the freedom to simply browse the site. Maybe you already have a product you want to purchase.
What we like: The overall design is good. We love the copy because it speaks to the brand's target audience. Users are also given a choice: they can decline the offer and unsubscribe from the newsletter. This helps the promotion feel less intrusive.
Lead Capture Popup | MOO
MOO offers custom online business design and printing services. Their lead capture popup is a creative and engaging way to encourage visitors to sign up.
The website popup is mostly text-based, but it makes excellent use of clever messaging. One notable feature is how MOO incorporates its name into the term “newsletter,” branding it as “MOOsletter.” This small detail adds personality and helps build brand recognition.
Lead_Capture_Popups_MOO
MOO’s website popup features a clear incentive—20% off your first order, applicable on purchases of $40 or more. This is an attractive lure, especially for new visitors considering their first purchase. In return, subscribers get access to business advice, exclusive deals, and inspiration, making them feel like they’re joining a value-based community.
The copy reflects MOO’s playful yet professional tone. The next step of email confirmation also includes the phrase, “Confirm your email so we know we have the right address.” This adds a touch of friendliness and humor, making the process less transactional and more personal.
Lead_Capture_Popups_MOO_Confirmation
The additional step of confirming your email serves two purposes: to verify that the email provided is valid and to reinforce the user's commitment. This confirmation is rewarded with the promo code, ensuring that subscribers feel motivated to complete the process.
What we like: MOO's website popup is a powerful example of how thoughtful copy and a well-structured lead capture strategy can create a welcoming, on-brand experience that encourages users to engage and convert.
Gamification | Blue Apron
Blue Apron’s “Spin the Wheel” popup on their website is a powerful marketing tactic that uses gamification and behavioral psychology to engage customers and increase conversions.
At its core, gamified design taps into people’s enjoyment of games, creating anticipation and excitement that triggers a dopamine release. This feeling encourages users to participate.
The full spectrum of rewards, from small discounts to significant ones like 50%, leverage uncertainty to keep users engaged. Even a modest reward can be satisfying, making visitors more likely to stay engaged with the offer.
Spin_to_Win_Blue_Apron
The immediacy of the discount reveal after the spin adds an element of instant gratification, in line with the human desire for immediate rewards. This instant reward system helps push users to continue in the purchase process while they are still experiencing the "exhilaration" of victory.
Gamification_Blue_Apron
Additionally, the popup requires an email to activate the discount, using the principle of commitment and consistency. Once users make a small commitment by providing their contact information, they are psychologically more likely to proceed with a larger action, such as completing their purchase.
Gamification_Blue_Apron_Succes
After spinning the wheel, users are given two choices: customize and complete the subscription or continue browsing. This choice allows users to feel in control and avoids pressure, maintaining a user-friendly experience.
Gamification_Blue_Apron_Landing_Page
Finally, Blue Apron’s optimized landing page ensures that once they receive their discount and provide their email, users are directed to a page designed to convert. This page likely minimizes barriers and highlights value propositions, maintaining the momentum created by the engaging popup and guiding users seamlessly toward finalizing their purchase.
What we like: Blue Apron’s “wheel of fortune” promotion is a great example of combining gamification, behavioral psychology, and funnel optimization. The entire process is designed to move the user forward, reduce friction, and maximize the chances of converting a visitor into a paying customer. It’s probably one of the best on-site pop-ups mentioned on this list.
Prevent Exit Intent | MOO
Yes, there are two examples of pop-ups on the site from MOO, why not? There are great things to learn from them. If the user decides to leave the editor without placing an order, MOO shows them this message.
Prevent_Exit_Intent_MOO
They encourage you to stick around by warning you that you’ll lose your design. And they keep their tone playful. The phrase “Then we can reminisce about the good times we’ve shared here” is a witty, personal touch that lightens the mood and adds humor, making the interaction feel more like a friendly invitation than a sales pitch.
What we like: Once again, MOO shines with their writing and wit. The company doesn't use discounts to retain the customer; they try to build a relationship and use that bond to retain potential customers.
Promote Lead Magnets | CoSchedule
CoSchedule’s Sticky Bar is a great example of how to grab attention without interrupting the reader’s experience. As you scroll through one of their blog posts, a sticky bar slides up from the bottom of the screen, offering something valuable: a free marketing calendar.
The copy does a fantastic job of emphasizing exclusivity and long-term value. It tells readers they’re getting something unique that won’t cost them a dime, which is perfect for marketers and content creators who appreciate free, practical tools.
What really makes this popup stand out is the “FREE” badge. It’s simple but very effective, immediately grabbing attention and reinforcing the promise of no cost.
Promote_Lead_Magnet_CoSchedule
What we like: The sticky bar is a clever, unobtrusive way to promote CoSchedule’s lead magnet, seamlessly integrating into the reading experience while providing clear value and encouraging action.
Promote Limited Time Offers | Indestructible Shoes
Indestructible Shoes uses a site-wide countdown popup to convert first-time visitors into customers. The headline, “Your Feet Deserve the Best,” creates an emotional connection by emphasizing comfort and quality, making visitors feel like the brand values their well-being. This approach appeals to those looking for high-quality, reliable products and motivates them to take action.
Promo_Limited_Time_Offer_Indestructable_Shoes
The standout feature is the visibly prominent timer, which is hard to miss. It reinforces the urgency of the offer, letting users know that the offer is time-limited. You only have fifteen minutes! This added pressure encourages quicker decisions, ensuring that visitors don't leave without considering their purchase.
However, we could argue that fifteen minutes might not be enough time to choose a pair of shoes. While it sounds nice, you might want to give your customers a little more time to browse the catalog.
What we like: Thoughtful language and a strong visual timer make this website popup effective and engaging, prompting new visitors to take action quickly while still feeling valued.
Offer Free Shipping | Skinny Mixes
Skinny Mixes’ welcome popup for new visitors is a great example of simplicity paired with an enticing offer. As soon as new visitors land on the site, they are greeted with a website popup offering free shipping on orders over $30 in exchange for signing up for the company’s email list.
The design is clean and balanced, with one side featuring a simple signup form and straightforward text explaining the offer. This makes it easy for users to understand what they are getting and how to take action. On the opposite side, a vibrant, high-quality image of a syrup bottle and a prepared drink draws attention and visually reinforces the product’s appeal.
The offer serves as a compelling hook, especially for first-time visitors who may be hesitant to make a purchase. By tying the free shipping incentive to an email signup, Skinny Mixes not only encourages immediate action but also builds its email list for future marketing efforts.
Offer_Free_Shipping_Skinny_Mixes
What we like: This popup doesn’t overwhelm users; it’s simple, visually appealing, and offers clear value from the start, setting the stage for increased engagement and conversion.
Collect Giveaway Entries | Omigo
The headline in Omigo’s popup, highlighting the $500 gift card, is hard to miss and immediately grabs attention. Omigo also makes the offer even more attractive by offering a 20% discount on your first order, making it even more tempting for visitors.
Collect_Entries_Giveaway_Omigo
The popup is triggered with a 10-second delay, which is a smart move. This delay gives visitors a brief moment to navigate the site and get a feel for the offer before they are shown it. It strikes a balance between giving users space and ensuring they see the promotion in time to act.
For those who aren’t ready to make a decision right away, Omigo ensures the popup remains accessible by placing a teaser in the bottom left corner. This feature makes it easy for visitors to return to the offer when they’re ready.
Collect_Entries_Giveaway_Omigo_Teaser
To make the promotion even more compelling, the popup emphasizes FOMO (fear of missing out) by mentioning when the giveaway winner will be announced. This gentle nudge adds urgency and encourages users to take action so they don’t miss out on a valuable opportunity.
What we like: Omigo’s popup is engaging and hard to ignore, thanks to its bold headline and dual benefits. The 10-second delay is well-timed, allowing users to explore before showing the offer, while keeping it unobtrusive.
Webinar Invitation | Virtuance
Virtuance’s popup form is a great example of how to effectively promote a B2B webinar. This popup uses a lightbox effect, which is particularly effective in this context, as it helps the form stand out against the colorful background of the site. The lightbox ensures that visitors’ attention is directed directly to the form without distractions.
Invite_to_Webinar_Virtuance
What is striking about this popup is the visual layout. The top portion features an eye-catching image that provides all the key details of the event, including the co-hosts and a short summary. This visual serves as an instant overview, helping users understand the value of the webinar.
The form structure is also noteworthy. The title and signup field are placed at the bottom, making it easy for users to sign up. Virtuance keeps it simple with just one signup field, reducing hurdles and making the registration process quick and attractive.
What we love: Using the lightbox effect keeps people focused, while the informational image at the top provides context at a glance. Keeping the signup simple with just one field makes it easy for people to participate, which improves conversion rates. This design effectively balances visual appeal and functionality, making it an effective tool for capturing webinar signups.
Welcome User | Flaus
Flaus’s welcome popup demonstrates how to engage new visitors from the start. Shortly after landing on the homepage, users see a popup offering 10% off their first order and free shipping, providing immediate value and an incentive to sign up.
Welcome_User_Flaus
What makes this popup particularly inviting is the added benefit of receiving advice from the founder upon signup, which adds a personal touch and positions Flaus as a knowledgeable and friendly brand. To make the offer even more relatable, the popup includes a photo of the founder with the product, reinforcing the sense of connection.
But what really builds trust is the “As Seen on Shark Tank” label. This mention increases credibility and signals that the product has been reviewed by top business minds on a respected platform. It tells visitors that Flaus offers an innovative and unique product that stands out from the competition.
The Shark Tank label functions as a form of social proof, indicating that the product has already generated significant interest and undergone rigorous testing, making potential customers more confident in exploring the offering.
What we love: The combination of a warm welcome, strong incentives, and personalized content makes this popup highly effective. The founder's image adds authenticity, while the Shark Tank mention builds instant trust and elevates the brand's status. Together, these elements create a compelling reason for visitors to engage and sign up.
Recommended Products | Lammle's Western Wear
Recommend_Products_Lammles_Western_Wear
The Lammle site popup example is a clever blend of product recommendations, cart recovery tactics, and an intentional exit strategy. When a user with a product in their cart signals their intent to leave the page, the popup appears with a playful, brand-themed message: “Wait a minute.” This lighthearted, engaging tone aligns with the overall theme of Lammle’s site, making the popup feel cohesive and in line with the brand voice.
By integrating product recommendations with an intentional exit trigger, Lammle encourages users to stay engaged and explore more items, which can increase browsing time and the likelihood of additional purchases.
What we like: This popup is a great example of using multiple strategies in a well-designed interaction. The combination of reminding users of their cart, suggesting popular products, and using engaging, on-brand copy effectively retains visitors and potentially increases conversions.
Measure the Net Promoter Score (NPS) | MailTag
This example of a website feedback popup keeps things simple and effective. The text is short and to the point, making it easy for visitors to quickly understand what is being requested.
The design features a simple rating system accompanied by a small text box, encouraging users to share feedback without feeling overwhelmed. This approach is a good example of how minimalism can drive engagement: keeping feedback requests short and clear helps increase response rates.