Inbound Marketing and Streaming: a perfect mix
Posted: Thu Dec 12, 2024 11:01 am
It is well known by the vast majority of marketing experts that consumer preferences and demands have been changing inexorably over the last few years and with them the ways of proceeding in this sector. In canada phone number library months so far in 2016, several alternatives have emerged in terms of the means of disseminating content and one of them in particular is becoming the delight of “marketers”. I am talking about “Streaming”.
What is Streaming?
Streaming is the creation and distribution of audiovisual content in real time. While it is true that many companies began several years ago to introduce their brands in events broadcast in real time as sponsors, they are now going much further, adopting this practice not only as sponsors but to distribute their own audiovisual content related to their brand, product or service. This “new” format has been boosted by the appearance of new mobile applications, such as Periscope or Facebook Live , opening up a world of possibilities and benefits that many brands have taken note of:
Customer service : it is now possible to carry out this type of service through Streaming, improving this service in companies and strengthening relationships with the brand's customers.
Product demonstrations : This is an effective way to stimulate consumer purchases by advising and helping them in their decision-making process.
Opening up the customer base : the use of streaming promotes a sense of transparency thanks to the possibility of answering customers' questions face to face. This will lead to more and more customers trusting the Internet to purchase products and services.
Improve brand image : Conducting interviews with company executives will improve the image that users have of a brand by transmitting a much more personal and transparent message.
Satisfaction analysis : thanks to this new tool we will be able to measure user opinions regarding the message in real time. This gives us the possibility to test different messages and see which one gets the best feedback.
Competitor analysis : just as you can see how your messages are being received, you can observe your competitors' actions, what they are transmitting and the opinions users have about those messages, which can help you improve your strategy.
What is Streaming?
Streaming is the creation and distribution of audiovisual content in real time. While it is true that many companies began several years ago to introduce their brands in events broadcast in real time as sponsors, they are now going much further, adopting this practice not only as sponsors but to distribute their own audiovisual content related to their brand, product or service. This “new” format has been boosted by the appearance of new mobile applications, such as Periscope or Facebook Live , opening up a world of possibilities and benefits that many brands have taken note of:
Customer service : it is now possible to carry out this type of service through Streaming, improving this service in companies and strengthening relationships with the brand's customers.
Product demonstrations : This is an effective way to stimulate consumer purchases by advising and helping them in their decision-making process.
Opening up the customer base : the use of streaming promotes a sense of transparency thanks to the possibility of answering customers' questions face to face. This will lead to more and more customers trusting the Internet to purchase products and services.
Improve brand image : Conducting interviews with company executives will improve the image that users have of a brand by transmitting a much more personal and transparent message.
Satisfaction analysis : thanks to this new tool we will be able to measure user opinions regarding the message in real time. This gives us the possibility to test different messages and see which one gets the best feedback.
Competitor analysis : just as you can see how your messages are being received, you can observe your competitors' actions, what they are transmitting and the opinions users have about those messages, which can help you improve your strategy.