22 Basic Inbound Marketing Terms
Posted: Thu Dec 12, 2024 10:56 am
We live in a world where new terms related to different fields emerge every day. Within marketing, the number of these terms grows and grows without many people knowing exactly the definition of each cameroon phone number library of them. Just within one branch of marketing such as Inbound, there are countless terms. Some have been defined in previous posts, such as Buyer Persona or Webinars . Below we leave you a list with the definition of 22 basic terms of Inbound Marketing.
Marketing Automation
Specific platform or software with associated tools intended to automate, measure and optimize marketing tasks and prospect tracking in order to improve a company's profits.
Blogging
Maintenance of a personal or business blog by one or more people in order to share content of interest to a specific target audience.
Call-to-Action
Link, button or image located on our website whose purpose is to attract potential clients and convert them into prospects through a form hosted on a Landing Page .
Landing Page
Website designed specifically to host a form that will be used to convert visitors into leads. It is usually related to an offer and helps us obtain information from visitors.
Lead
User who has voluntarily provided their contact details through a form in order to receive an offer. Depending on the stage of the conversion funnel, they may be:
Lead : Has provided basic information and is in the TOFU phase.
Marketing Qualified Lead: is in the MOFU phase and shows greater interest in our content.
Sales Qualified Lead: ( Sales Qualified Lead ) is in the BOFU phase of the conversion funnel and is already ready to purchase.
Content
Information created to be viewed and shared by users, facilitating the attraction and conversion of prospects (blogs, videos, social media posts, etc.).
Context
Specific personalization of content for a specific audience, making that content relevant to the buyers we target.
E-mail
Essential component of Inbound Marketing. It is a direct connection with a contact . However, it is important not to abuse its use.
email marketing
Inbound Marketing
Methodology focused on making highly relevant content available to consumers through non-intrusive techniques and the use of social media. In this way, the user will be the one who feels attracted to the brand.
Marketing Automation
Specific platform or software with associated tools intended to automate, measure and optimize marketing tasks and prospect tracking in order to improve a company's profits.
Blogging
Maintenance of a personal or business blog by one or more people in order to share content of interest to a specific target audience.
Call-to-Action
Link, button or image located on our website whose purpose is to attract potential clients and convert them into prospects through a form hosted on a Landing Page .
Landing Page
Website designed specifically to host a form that will be used to convert visitors into leads. It is usually related to an offer and helps us obtain information from visitors.
Lead
User who has voluntarily provided their contact details through a form in order to receive an offer. Depending on the stage of the conversion funnel, they may be:
Lead : Has provided basic information and is in the TOFU phase.
Marketing Qualified Lead: is in the MOFU phase and shows greater interest in our content.
Sales Qualified Lead: ( Sales Qualified Lead ) is in the BOFU phase of the conversion funnel and is already ready to purchase.
Content
Information created to be viewed and shared by users, facilitating the attraction and conversion of prospects (blogs, videos, social media posts, etc.).
Context
Specific personalization of content for a specific audience, making that content relevant to the buyers we target.
Essential component of Inbound Marketing. It is a direct connection with a contact . However, it is important not to abuse its use.
email marketing
Inbound Marketing
Methodology focused on making highly relevant content available to consumers through non-intrusive techniques and the use of social media. In this way, the user will be the one who feels attracted to the brand.