7 changes you should implement in your inbound sales department
Posted: Thu Dec 12, 2024 10:51 am
One of the most interesting aspects that we can find in the recent report The State of Inbound 2016 , prepared by Hubspot , is the one that refers to the future of inbound sales. This report, based on more than 4,500 surveys carried out in 132 countries , specifically suggests a series of strategic changes that must be applied in an inbound sales department to achieve success.
Fortunately, the door-to-door salesperson has long been a thing of the cambodia phone number library and the trend is now to look for a less aggressive profile that is useful to the buyer and helps them in their decision-making. According to The State of Inbound 2016, these are the 7 changes you should implement in your inbound sales department if you want to achieve your goals:
1.- Invest in social selling
42% of buyers surveyed admit to using social media sites like LinkedIn and Twitter for marketing purposes. More than 50% also consider LinkedIn a useful tool for the sales connection funnel. It’s clear that both buyers and sellers engage on social media on a daily basis, so make sure your company is part of the conversation .
2.- Review the prospecting process
For the sales department, prospecting is becoming more complicated every year, due to the greater availability of information and the changes this is causing in buyer behavior . These changes force us to change the strategy to try to understand the way in which users want to make their purchases and look for a series of signals that awaken their interest. All of this working hand in hand with the marketing department to increase the flow of leads with a few simple adjustments.
3.- Forget about cold calling
Making small changes to your cold calling script or emails is not the solution to your problems. There are now much more effective ways to get prospects , although we already know that in any important strategic change, taking the first steps is the hardest part. You may not see results in the short term, but if you introduce changes that generate trust in your brand, the health of your sales team will improve in the long term.
4.- Get your marketing and sales departments perfectly aligned
Once you've decided to abandon ineffective strategies in favor of an inbound approach, your marketing and sales departments need to be more closely aligned than ever. Work with your marketing team to precisely define what type of lead you're interested in capturing. This way, the marketing department can select the companies that best fit your objectives, while the sales department can focus on the interest of buyers the moment they see it.
Fortunately, the door-to-door salesperson has long been a thing of the cambodia phone number library and the trend is now to look for a less aggressive profile that is useful to the buyer and helps them in their decision-making. According to The State of Inbound 2016, these are the 7 changes you should implement in your inbound sales department if you want to achieve your goals:
1.- Invest in social selling
42% of buyers surveyed admit to using social media sites like LinkedIn and Twitter for marketing purposes. More than 50% also consider LinkedIn a useful tool for the sales connection funnel. It’s clear that both buyers and sellers engage on social media on a daily basis, so make sure your company is part of the conversation .
2.- Review the prospecting process
For the sales department, prospecting is becoming more complicated every year, due to the greater availability of information and the changes this is causing in buyer behavior . These changes force us to change the strategy to try to understand the way in which users want to make their purchases and look for a series of signals that awaken their interest. All of this working hand in hand with the marketing department to increase the flow of leads with a few simple adjustments.
3.- Forget about cold calling
Making small changes to your cold calling script or emails is not the solution to your problems. There are now much more effective ways to get prospects , although we already know that in any important strategic change, taking the first steps is the hardest part. You may not see results in the short term, but if you introduce changes that generate trust in your brand, the health of your sales team will improve in the long term.
4.- Get your marketing and sales departments perfectly aligned
Once you've decided to abandon ineffective strategies in favor of an inbound approach, your marketing and sales departments need to be more closely aligned than ever. Work with your marketing team to precisely define what type of lead you're interested in capturing. This way, the marketing department can select the companies that best fit your objectives, while the sales department can focus on the interest of buyers the moment they see it.