In this article, we will present 10 essential tips to avoid potential legal problems related to the use of email marketing applications. These recommendations zimbabwe business email list are purely informative, so it is always advisable to consult with an expert in LOPD (Organic Law on Data Protection) and LSSI (Law on Information Society Services) before undertaking mass communication and promotion actions. Make sure to follow these guidelines to maintain legal compliance and protect your users' data. You will avoid inconveniences and possible sanctions while ensuring compliance with the RGPD (General Data Protection Regulation).
1) Suitability
Make sure you comply with the LOPD by registering your files with the AEPD and reporting who is responsible for the file and its processing.
2) Protection
Confirm that your email marketing company uses well-located, physically identified servers and adequately protects your data as required by the LOPD.
3) In charge
Check that the role of Data Processor is clearly confirmed, either in the contracting conditions or with a written contract.
4) Permission
Do not send promotional emails unless you have express consent or have maintained some type of prior commercial relationship as indicated by the LSSI.
5) Typology
Clearly inform the recipient if your email is commercial (Advertising) and above all, do not try to send content that has nothing to do with what the recipient will find when visiting your website.
6) Origin
In your emails, always inform recipients of the origin of their personal data, that is, where the data comes from.
7) Treatment
Inform your recipients of how you will process their data, that is, in which files they are or will be registered and in whose name these files will be registered.
8) Law
Inform recipients of their right to access, rectify or cancel the personal data you have (ARCO Rights).
9) Low
Make sure that the email marketing tool has an automated unsubscribe system to speed up the process of not sending future communications in case the recipient wants to cancel them.
10) Sender
Use a clearly identifiable sender for your campaigns that can respond to any queries. Remember that noreply@ or any other automated email is illegal.
+1) Be very careful
And finally, among the tips for complying with the law in email marketing campaigns, and perhaps the most important, do not even think about buying or obtaining databases without express consent to carry out email marketing campaigns indiscriminately, sincerely it will only cause you problems and possibly heavy sanctions.
