Take your time with quality
Posted: Tue Dec 03, 2024 6:35 am
One way to learn what prompts people to engage with marketing emails is to ask them - and that's exactly what Sinch Mailjet did. Their new report, The path to email engagement 2024, includes survey results from more than 2,000 consumers based in the U.S., UK, France, Germany, and Spain.We'll sprinkle some findings from that research throughout this article as we explore essential insights to help you improve email engagement.Table of content01What is email engagement?02Why is increasing email engagement a challenge?03Email engagement metrics and how to improve themEmail open ratesClick-through rates and click-to-open ratesRead, skim, delete ratesUnsubscribe ratesConversion rates04Engagement and email deliverability05Building and maintaining an engaged email list06How re-engagement email campaigns work076 tips to increase email engagement1.
Start with your subject line and preheader text2. copy and senegal email list 60000 contact leads images3. Personalize multiple elements4. Experiment with extra special content types5. Go big on your call-to-action6. AB test everything08Dig deeper and find tools to help increase engagementWhat is email engagement?Email engagement is the way senders measure the actions subscribers take in response to receiving a message. It includes a variety of different email performance metrics that help you evaluate the effectiveness of a particular campaign as well as your overall email program.A highly engaged subscriber opens, reads, clicks, and may even respond to an email from a brand.
An unengaged subscriber will ignore your emails, delete them, unsubscribe, or even mark them as spam.It's important to understand how your list interacts with your emails so you can continuously improve your strategy. That means creating campaigns that your subscribers find interesting, helpful, relatable, and valuable. As Seth Godin explained in his book, Permission Marketing, engaging emails are anticipated, personal and relevant.Why is increasing email engagement a challenge?Getting subscribers to consistently engage with your emails is easier said than done. There are several reasons for thatCluttered inboxes with messages from many brandsDigital distractions from other channelsIrrelevant email campaigns that fail to stand outProblems with email deliverabilityThe good news is that consumers want to hear from brands in their email inboxes.
Start with your subject line and preheader text2. copy and senegal email list 60000 contact leads images3. Personalize multiple elements4. Experiment with extra special content types5. Go big on your call-to-action6. AB test everything08Dig deeper and find tools to help increase engagementWhat is email engagement?Email engagement is the way senders measure the actions subscribers take in response to receiving a message. It includes a variety of different email performance metrics that help you evaluate the effectiveness of a particular campaign as well as your overall email program.A highly engaged subscriber opens, reads, clicks, and may even respond to an email from a brand.
An unengaged subscriber will ignore your emails, delete them, unsubscribe, or even mark them as spam.It's important to understand how your list interacts with your emails so you can continuously improve your strategy. That means creating campaigns that your subscribers find interesting, helpful, relatable, and valuable. As Seth Godin explained in his book, Permission Marketing, engaging emails are anticipated, personal and relevant.Why is increasing email engagement a challenge?Getting subscribers to consistently engage with your emails is easier said than done. There are several reasons for thatCluttered inboxes with messages from many brandsDigital distractions from other channelsIrrelevant email campaigns that fail to stand outProblems with email deliverabilityThe good news is that consumers want to hear from brands in their email inboxes.