Tutorial for creating campaigns in Google Ads
Posted: Thu Dec 12, 2024 9:22 am
Do you want to create ads in Google Ads but you're not sure how to do it? Here is this short but concise tutorial for creating ads in Google Ads. It will help you plan your campaigns correctly and improve their performance.
Table of contents
1. Campaign setup.
1.1 Objectives and bidding.
1.2 Networks, locations and languages
1.3 Audience segmentation
2. Setting up ad groups
3. Advertisements
3.1 Titles
3.2 Descriptions
3.3 Ad Extensions
4. Budget
5. Conclusions
1. Campaign setup.
1.1 Objectives and bidding.
The first thing to do is to create the campaign and set the objective. This last argentina phone number library is essential, because the type of traffic and its intention within the website will depend on the stated objective.
There are currently 8 options for campaign objectives in Google Ads :
Sales : with the aim of boosting sales, whether online, by phone or by visiting your physical store.
Potential clients : aimed at capturing leads and generating sales opportunities.
Website traffic : focused on attracting traffic. At a lower cost but without a clear objective as in the two previous cases.
Brand or product consideration : to promote your brand or product.
Coverage and brand awareness : to reach a large number of users and increase your awareness.
App promotion : focused on getting downloads of your app.
Shop visits and local promotions : Target local traffic to your physical store.
Campaign without an objective : For Google Ads specialists, without recommendations from the tool regarding campaign objectives.
You must then select the type of campaign you are going to develop:
Search : Results in Google SERPs for text ads.
Display : Will be displayed on banners and ad spaces for creatives.
Shopping : Shows products in search results, with their main photo and description.
Video : shown on Youtube.
Discovery : Post ads on YouTube, Gmail, Discover, and more.
Maximum performance : Google automates your ads to “theoretically” get the maximum performance from the different advertising options it has.
Finally, you will need to choose the type of bid you want to focus on, such as achieving the maximum number of conversions, clicks, target CPA or others, depending on the campaign and its objectives.
1.2 Networks, locations and languages
First you must select the networks where your ads will be displayed. If they are text ads, make sure that the display network is not selected, as it is selected by default and is a very common mistake among beginners.
Next, select where your ads will appear. You can choose from local locations (cities) to more general locations like countries.
Finally, select the language your customers speak. Since many people have their computer and/or browser set to English, I recommend that you include it along with Spanish. And if you are targeting an audience with a co-official language, include that as well.
1.3 Audience segmentation
Key point. You must know your audience and understand what their needs and desires are. Define your audience correctly from the options presented by the tool. Dedicate the necessary time to it because it is essential for the good performance of the campaign.
2. Setting up ad groups
Within each campaign there may be one or more ad groups. They are differentiated by the keywords they target.
Each ad group targets a specific type of keyword. For example, if you want to advertise shoes and you have a collection of flat shoes and another of heels, you would typically create two ad groups, one for each collection, and use keywords in each group that match the search intent of each ad group.
3. Advertisements
There should be at least one ad within each ad group. It is recommended to create several different ads and test them, but if you activate responsive search ads, the Google Ads tool itself will combine the different parts of your ad and create different versions of it. Although obviously, they will be limited to the titles, descriptions and extensions that the ad has. If you want more variety, create several different ads within each ad group and also activate responsive search ads.
Table of contents
1. Campaign setup.
1.1 Objectives and bidding.
1.2 Networks, locations and languages
1.3 Audience segmentation
2. Setting up ad groups
3. Advertisements
3.1 Titles
3.2 Descriptions
3.3 Ad Extensions
4. Budget
5. Conclusions
1. Campaign setup.
1.1 Objectives and bidding.
The first thing to do is to create the campaign and set the objective. This last argentina phone number library is essential, because the type of traffic and its intention within the website will depend on the stated objective.
There are currently 8 options for campaign objectives in Google Ads :
Sales : with the aim of boosting sales, whether online, by phone or by visiting your physical store.
Potential clients : aimed at capturing leads and generating sales opportunities.
Website traffic : focused on attracting traffic. At a lower cost but without a clear objective as in the two previous cases.
Brand or product consideration : to promote your brand or product.
Coverage and brand awareness : to reach a large number of users and increase your awareness.
App promotion : focused on getting downloads of your app.
Shop visits and local promotions : Target local traffic to your physical store.
Campaign without an objective : For Google Ads specialists, without recommendations from the tool regarding campaign objectives.
You must then select the type of campaign you are going to develop:
Search : Results in Google SERPs for text ads.
Display : Will be displayed on banners and ad spaces for creatives.
Shopping : Shows products in search results, with their main photo and description.
Video : shown on Youtube.
Discovery : Post ads on YouTube, Gmail, Discover, and more.
Maximum performance : Google automates your ads to “theoretically” get the maximum performance from the different advertising options it has.
Finally, you will need to choose the type of bid you want to focus on, such as achieving the maximum number of conversions, clicks, target CPA or others, depending on the campaign and its objectives.
1.2 Networks, locations and languages
First you must select the networks where your ads will be displayed. If they are text ads, make sure that the display network is not selected, as it is selected by default and is a very common mistake among beginners.
Next, select where your ads will appear. You can choose from local locations (cities) to more general locations like countries.
Finally, select the language your customers speak. Since many people have their computer and/or browser set to English, I recommend that you include it along with Spanish. And if you are targeting an audience with a co-official language, include that as well.
1.3 Audience segmentation
Key point. You must know your audience and understand what their needs and desires are. Define your audience correctly from the options presented by the tool. Dedicate the necessary time to it because it is essential for the good performance of the campaign.
2. Setting up ad groups
Within each campaign there may be one or more ad groups. They are differentiated by the keywords they target.
Each ad group targets a specific type of keyword. For example, if you want to advertise shoes and you have a collection of flat shoes and another of heels, you would typically create two ad groups, one for each collection, and use keywords in each group that match the search intent of each ad group.
3. Advertisements
There should be at least one ad within each ad group. It is recommended to create several different ads and test them, but if you activate responsive search ads, the Google Ads tool itself will combine the different parts of your ad and create different versions of it. Although obviously, they will be limited to the titles, descriptions and extensions that the ad has. If you want more variety, create several different ads within each ad group and also activate responsive search ads.