Facilitate the creation of advertising campaigns hungary phone number list based on marketing objectives.
Optimize your campaign by improving targeting tools to help you reach the right audience.
Offer automated key target bidding with higher quality clicks
Provide customized campaign reports tied to marketing objectives (including brand awareness and website conversions).
Advertisers can now select from seven objectives when creating marketing campaigns within:
Awareness
Brand awareness: telling more people about your product, services or organization.
Consideration
Website Visits: Driving traffic to your website or marketing landing pages.
Engagement: Increase engagement on your content, such as likes, comments, shares, clicks to landing page or LinkedIn page.
Video Views: Share videos with more people.
Conversion
Lead Generation: Capture leads on LinkedIn using a lead generation form pre-populated with LinkedIn Profile data.
Website Conversions: Capturing leads on your website or driving leads that are valuable to your business.
Goal-based optimization
They have also improved bid optimization to provide a greater return on campaign budgets. These will be optimized for delivery to the people most likely to take the action you want. Automated bidding can now be found for all key objectives to provide an easy way to optimize bidding and delivery for maximum ROI.
Target-based pricing
To improve cost per result, billable clicks now align with the goal and bid type selected for your campaign. The new goal-based advertising experience ensures campaigns are optimized to achieve the desired results for the marketing objective.
Attributable clicks are determined by the ad objective and bid type selected for the campaign.
Goal-based reporting
Reports now include a key results metric that will help you understand how your campaign performed against the selected objective. Some reporting metrics have also been redefined.
The Campaign Manager dashboard will now display key performance and cost-per-performance metrics for campaigns created in the new goal-based advertising experience.
The key result shows the number of times a campaign has achieved its goal.
Cost per result calculates the total spent on the selected campaign, divided by the number of results, such as impressions or clicks.
Legacy campaigns
Legacy campaigns are website visits or engagement campaigns created before the launch of the goal-based advertising experience . Legacy campaigns will be labeled in the reporting UI. These ads will continue to serve until the end of the campaign. No optimization improvements will have been made as part of this new release. PGR recommends that you create a new campaign with the new goals for best performance.
