One of the problems that email poses is the impossibility of “embedding video”, flash… and other animations. We already talked about it in this other article . And this is one of the main reasons why today we are talking about a resource as effective as it is simple.
It seems that the GIF had its moment of glory in the 90s and early 2000s, and then the enormous advances in web design and development ousted it and turned it into something outdated, and even “tacky”. However, for a few years now the GIF , against all odds, has come back with a vengeance and we have even assimilated a new way of yemen email list understanding humor through GIFs.
Today we invite you to consider how the GIF format can help you in your emails. Taking into account the simplicity of creating and reading GIFs to incorporate animations into emails, it seems that the GIF is underused in email marketing.
How can the GIF help my email marketing?
– Attention and interaction: Animations attract the user’s attention to the content and invite interaction.
GIF in email
– Details : Sometimes one image is not enough to show a product and several can overwhelm the design. Why not consider the following? – Creativity : by controlling the duration of the frames we can play with creative concepts and the surprise effect. – Video : we cannot embed video in email, but GIF can help us draw attention to video content or even replace it if it is short and does not need sound. Finally, here is a link to a success story about the use of GIF in email marketing . Do you use GIF in your emails? Have you received any campaigns that use it recently.
