11 key online marketing concepts you need to know.
Posted: Thu Dec 12, 2024 7:49 am
In order for your online marketing strategies to be effective and to position your business ahead of the competition, it is important to keep up to date with what is happening in this industry. As you may have noticed, digital marketing is flooded with key concepts that are constantly expanding or evolving.
The concepts.
There are several terms that are used every day in online marketing . Some are related to the Web, while others are also used in traditional marketing . Below, I describe 11 of these concepts, which will help you better understand the practices implemented in online marketing :
1. SEO : Search Engine Optimization (SEO) is the process that ensures that a website has the best possible positioning in search engines (such as Google), without having to pay for these results and through the use of keywords.
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2. Landing page : A landing page is intended to be the entrance to a website. These pages are designed to provide great relevance to queries and advertisements.
3. Web application : A Web app is a client-server application which presents an interface to the user via the Web, that is: nothing more than a Web browser is required for the user to access it (for example: Hotmail or an online store).
4. Web analytics : Web analytics are tools that provide an evaluation of any site with respect to the number of visitors, the conversion rate, among other factors that help optimize its functionality.
5. PPC: Pay -per-click (PPC) is an online marketing qatar whatsapp number data strategy in which a business pays based on the traffic it receives. One form of pay-per-click is the implementation of Facebook ads.
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6. Content marketing : Content marketing is the most important part of online marketing . Through it, you can create relevant and engaging content like blog posts, infographics, videos, images, etc., in order to solidify your brand presence.
7. Inbound marketing : This type of marketing is implemented to attract, develop and keep your company's potential customers updated, informed, and entertained. The use of SEO techniques and persuasive content are used to gain the loyalty of your leads .
8. Social media marketing : Marketing implemented on social media is the way in which you can expand awareness of your brand and generate traffic. Through publications relevant to your company, you can create a community of followers who identify with it and become potential customers.
The concepts.
There are several terms that are used every day in online marketing . Some are related to the Web, while others are also used in traditional marketing . Below, I describe 11 of these concepts, which will help you better understand the practices implemented in online marketing :
1. SEO : Search Engine Optimization (SEO) is the process that ensures that a website has the best possible positioning in search engines (such as Google), without having to pay for these results and through the use of keywords.
magnifying-glass-76520_1280
2. Landing page : A landing page is intended to be the entrance to a website. These pages are designed to provide great relevance to queries and advertisements.
3. Web application : A Web app is a client-server application which presents an interface to the user via the Web, that is: nothing more than a Web browser is required for the user to access it (for example: Hotmail or an online store).
4. Web analytics : Web analytics are tools that provide an evaluation of any site with respect to the number of visitors, the conversion rate, among other factors that help optimize its functionality.
5. PPC: Pay -per-click (PPC) is an online marketing qatar whatsapp number data strategy in which a business pays based on the traffic it receives. One form of pay-per-click is the implementation of Facebook ads.
pc-mouse-625151_1280
6. Content marketing : Content marketing is the most important part of online marketing . Through it, you can create relevant and engaging content like blog posts, infographics, videos, images, etc., in order to solidify your brand presence.
7. Inbound marketing : This type of marketing is implemented to attract, develop and keep your company's potential customers updated, informed, and entertained. The use of SEO techniques and persuasive content are used to gain the loyalty of your leads .
8. Social media marketing : Marketing implemented on social media is the way in which you can expand awareness of your brand and generate traffic. Through publications relevant to your company, you can create a community of followers who identify with it and become potential customers.