Hack that Insurance Companies Don't Want You to Know to Sell More
Posted: Thu Dec 12, 2024 7:38 am
Selling insurance can be a difficult task, especially if you don't know your target audience very well or if you only have one channel through which you manage to make insurance sales. One of the best channels for getting more insurance policy sales is email, but many insurance agents and companies underestimate how powerful email marketing can be.
Using the power of personalized videos in your email marketing strategy can make your email campaigns even more powerful. But why is this happening and what can insurance agents do to increase sales through email?
Email marketing in the insurance sector
Email marketing is a good choice for the insurance industry for a number of reasons. First, it has almost unlimited potential. Since most people in the world use email on a regular basis, you have the opportunity to reach the vast majority of people. Plus, email marketing is cheap and easy to set up, so even people without much marketing experience can get involved. And it has a tremendously high return on investment (ROI), which will give you the opportunity to make much more money than you ever spent on it.
Email marketing is also flexible for insurance agents netherlands telegram mobile phone number list as you can send different types of emails to your clients and prospects.
Lead generation emails . Initially, you can send emails to inform people about your offerings, educate them on the importance of insurance, or present them with an attractive offer. Whether you're sending cold emails to new leads or targeting a group of active leads, you can generate interest this way.
Informative emails. You can also keep your potential customers and client base informed with new educational emails about how insurance works. This is also a great way to build your reputation and customer trust.
Follow-up emails . Has a customer missed a payment or a potential customer not interacted with your brand since you started emailing them? Send a follow-up email. Follow-up emails are quick and cheap, but they can be very powerful.
Welcome emails. Are you bringing someone into your company for the first time? It's the perfect time to send a welcome email with all the information they need.
Event and news emails – You can also send newsletters, information about upcoming events, and other collections of information to your customers to keep them loyal and interested in your brand.
Why personalized video in email?
What is it about personalized video that is so powerful for insurance companies?
For starters, there are many advantages inherent to the video format. Video marketing is becoming increasingly popular, gradually eclipsing written content, because video is easier to digest, offers you more flexibility, and tends to be more memorable. If you personalize the videos you send to your audience, the advantages are even greater:
Using the power of personalized videos in your email marketing strategy can make your email campaigns even more powerful. But why is this happening and what can insurance agents do to increase sales through email?
Email marketing in the insurance sector
Email marketing is a good choice for the insurance industry for a number of reasons. First, it has almost unlimited potential. Since most people in the world use email on a regular basis, you have the opportunity to reach the vast majority of people. Plus, email marketing is cheap and easy to set up, so even people without much marketing experience can get involved. And it has a tremendously high return on investment (ROI), which will give you the opportunity to make much more money than you ever spent on it.
Email marketing is also flexible for insurance agents netherlands telegram mobile phone number list as you can send different types of emails to your clients and prospects.
Lead generation emails . Initially, you can send emails to inform people about your offerings, educate them on the importance of insurance, or present them with an attractive offer. Whether you're sending cold emails to new leads or targeting a group of active leads, you can generate interest this way.
Informative emails. You can also keep your potential customers and client base informed with new educational emails about how insurance works. This is also a great way to build your reputation and customer trust.
Follow-up emails . Has a customer missed a payment or a potential customer not interacted with your brand since you started emailing them? Send a follow-up email. Follow-up emails are quick and cheap, but they can be very powerful.
Welcome emails. Are you bringing someone into your company for the first time? It's the perfect time to send a welcome email with all the information they need.
Event and news emails – You can also send newsletters, information about upcoming events, and other collections of information to your customers to keep them loyal and interested in your brand.
Why personalized video in email?
What is it about personalized video that is so powerful for insurance companies?
For starters, there are many advantages inherent to the video format. Video marketing is becoming increasingly popular, gradually eclipsing written content, because video is easier to digest, offers you more flexibility, and tends to be more memorable. If you personalize the videos you send to your audience, the advantages are even greater: