10 Video Marketing Trend Predictions
Posted: Thu Dec 12, 2024 7:28 am
In recent years, video marketing has become a key strategic pillar for modern marketers, anchoring many content marketing strategies and making its way into other strategies like email marketing and social media. Video is highly engaging, professional-looking, and relatively easy to make, making it a must-have for almost any content marketer.
But what does the future hold for video marketing? What kinds of tools, technologies, and consumer trends should we be looking out for to ensure our video marketing strategies remain relevant and effective?
Predictions for video marketing
Here are some of the biggest ways video marketing will likely change over the next two decades:
Autoplay videos in email. With Viewed, it's easy to embed videos in your email; all you have to do is upload a video, copy an HTML code, paste that code into the header of your email message, and send your campaign through your ESP. From there, the video will automatically play every time the recipient opens the message. This is a unique netherlands telegram data technology on the market that has gained relevance in recent years, as it allows you to improve the results of any email marketing campaign. Every day, more and more brands from different sectors are jumping on this new trend to take advantage of the persuasive power of video with the deliverability of email.
More personalization. We can also predict an increase in video personalization. Marketers are already turning to tools like Viewed , which allow them to quickly and easily personalize videos for viewers by adjusting every possible aspect, such as the text, voiceover, and even the image that appears in the videos. People respond much better to personalized content than generic content, and both the supply and demand for personalized videos are set to increase in the near future.
Interactive content. There are some notable examples of interactive content on YouTube, Netflix, and other video channels. Some take the form of a “choose your own adventure” story, allowing viewers to make choices and see different outcomes of the story. Others take a much simpler form, giving viewers the chance to read supplementary material or watch videos in a slightly different order. In any case, we are likely to see an increase in the sophistication and popularity of interactive content in the coming years.
Live streaming as the norm. Platforms like Twitch and OnlyFans have seen explosive growth in recent years due to the increasing demand for live streaming. People love watching live content because it is more engaging and, in some ways, more authentic than pre-recorded videos. The trend in favor of live streaming is likely to continue until it becomes the norm and pre-recorded videos become rarer and less appreciated. Remember, thanks to Viewed , you can bring your customers into the moment via email. Easily create thousands of personalized videos of your live events, add data to your videos such as time, score, names, etc. and add a call to action to take your users directly to your live stream.
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More accessible professional tools. If you're nervous about how you're going to adapt your video marketing strategy in response to all these trends, don't worry. In the next decade, we're also going to see the rise of more varied and more accessible professional tools. For every new development in the video marketing industry, there will be dozens of new tools you can use to capitalize on that trend. If you're at least a little bit tech savvy and you're willing to adapt, you should have no trouble incorporating these tools into your strategy.
But what does the future hold for video marketing? What kinds of tools, technologies, and consumer trends should we be looking out for to ensure our video marketing strategies remain relevant and effective?
Predictions for video marketing
Here are some of the biggest ways video marketing will likely change over the next two decades:
Autoplay videos in email. With Viewed, it's easy to embed videos in your email; all you have to do is upload a video, copy an HTML code, paste that code into the header of your email message, and send your campaign through your ESP. From there, the video will automatically play every time the recipient opens the message. This is a unique netherlands telegram data technology on the market that has gained relevance in recent years, as it allows you to improve the results of any email marketing campaign. Every day, more and more brands from different sectors are jumping on this new trend to take advantage of the persuasive power of video with the deliverability of email.
More personalization. We can also predict an increase in video personalization. Marketers are already turning to tools like Viewed , which allow them to quickly and easily personalize videos for viewers by adjusting every possible aspect, such as the text, voiceover, and even the image that appears in the videos. People respond much better to personalized content than generic content, and both the supply and demand for personalized videos are set to increase in the near future.
Interactive content. There are some notable examples of interactive content on YouTube, Netflix, and other video channels. Some take the form of a “choose your own adventure” story, allowing viewers to make choices and see different outcomes of the story. Others take a much simpler form, giving viewers the chance to read supplementary material or watch videos in a slightly different order. In any case, we are likely to see an increase in the sophistication and popularity of interactive content in the coming years.
Live streaming as the norm. Platforms like Twitch and OnlyFans have seen explosive growth in recent years due to the increasing demand for live streaming. People love watching live content because it is more engaging and, in some ways, more authentic than pre-recorded videos. The trend in favor of live streaming is likely to continue until it becomes the norm and pre-recorded videos become rarer and less appreciated. Remember, thanks to Viewed , you can bring your customers into the moment via email. Easily create thousands of personalized videos of your live events, add data to your videos such as time, score, names, etc. and add a call to action to take your users directly to your live stream.
The success of onlyfans
More accessible professional tools. If you're nervous about how you're going to adapt your video marketing strategy in response to all these trends, don't worry. In the next decade, we're also going to see the rise of more varied and more accessible professional tools. For every new development in the video marketing industry, there will be dozens of new tools you can use to capitalize on that trend. If you're at least a little bit tech savvy and you're willing to adapt, you should have no trouble incorporating these tools into your strategy.