Digital marketing trends 2023
Posted: Thu Dec 12, 2024 7:16 am
Don’t you love looking ahead? If you’re always looking ahead, to what’s next, to the evolution of everything, you’re just like us and this article is for you.
Digital marketing is an ever-evolving industry, the landscape changes almost every day and it can be hard to predict what will dominate in the coming years, but one thing is for sure: “there’s always something new to learn.”
Since the pandemic began in 2020 we’ve seen many digital marketing trends take off, from AI to chatbots to augmented reality (AR). Now, the big question is, what will be the digital marketing strategies that will be trending in 2023?
1. Content Personalization
Personalization is one of the digital marketing trends that has been around for years, but it has only recently started to be applied in new areas, for example, in website content.
When a customer visits a website, they expect to list of telegram users in mexico find what they need quickly and easily, they don't want to spend a lot of time browsing through the pages of the website or e-commerce store. With this in mind, "content personalization" was devised.
Content personalization allows brands to offer different experiences on their website, based on each user's browsing and purchasing data.
Amazon's recommendation box is an example of how content personalization is implemented to improve user experience and increase sales.
Let's say you're going to buy an item on Amazon and you've been browsing the website for a couple of minutes, Amazon will process this information and start showing you product suggestions that match your interests. Product recommendations at the time of purchase are very accurate because they are tailored to you.
2. Programmatic Marketing
Programmatic marketing has been around for a while, but it has only recently started to gain traction. With this technique, marketers can buy and display ads that are relevant to each user’s needs and interests, at the right time and place.
A strong marketing trend in 2023 is the use of video within programmatic advertising, because it is a great way to engage consumers and tell stories.
Video advertising is not only popular on social networks like Facebook and Instagram, but also on various digital channels, such as: magazines, blogs, apps, etc. With this trend, you can showcase your brand on the digital channels your customers browse.
3. Email marketing campaigns with personalized videos
An email marketing strategy focused on personalization goes beyond personalizing the recipients' first and last names in the subject line of the email, it is about creating experiences in each email.
The true experience in an email marketing campaign is created when you send unique content to each user in your database.
And what could that content be?
It's well known that video is the king of content, so imagine the impact of an email campaign with a personalized video for each of your recipients.
Let's take an example: if you have an e-commerce website and a customer has already performed several product searches on your site, you could send them a video of a product they recently viewed or, better yet, a video of other products they might be interested in.
With Viewed you can send personalized video emails at scale . Add customer information with customizable images, voiceover, and text, making every email you send unique and valuable to your subscribers.
More information.
Digital marketing is an ever-evolving industry, the landscape changes almost every day and it can be hard to predict what will dominate in the coming years, but one thing is for sure: “there’s always something new to learn.”
Since the pandemic began in 2020 we’ve seen many digital marketing trends take off, from AI to chatbots to augmented reality (AR). Now, the big question is, what will be the digital marketing strategies that will be trending in 2023?
1. Content Personalization
Personalization is one of the digital marketing trends that has been around for years, but it has only recently started to be applied in new areas, for example, in website content.
When a customer visits a website, they expect to list of telegram users in mexico find what they need quickly and easily, they don't want to spend a lot of time browsing through the pages of the website or e-commerce store. With this in mind, "content personalization" was devised.
Content personalization allows brands to offer different experiences on their website, based on each user's browsing and purchasing data.
Amazon's recommendation box is an example of how content personalization is implemented to improve user experience and increase sales.
Let's say you're going to buy an item on Amazon and you've been browsing the website for a couple of minutes, Amazon will process this information and start showing you product suggestions that match your interests. Product recommendations at the time of purchase are very accurate because they are tailored to you.
2. Programmatic Marketing
Programmatic marketing has been around for a while, but it has only recently started to gain traction. With this technique, marketers can buy and display ads that are relevant to each user’s needs and interests, at the right time and place.
A strong marketing trend in 2023 is the use of video within programmatic advertising, because it is a great way to engage consumers and tell stories.
Video advertising is not only popular on social networks like Facebook and Instagram, but also on various digital channels, such as: magazines, blogs, apps, etc. With this trend, you can showcase your brand on the digital channels your customers browse.
3. Email marketing campaigns with personalized videos
An email marketing strategy focused on personalization goes beyond personalizing the recipients' first and last names in the subject line of the email, it is about creating experiences in each email.
The true experience in an email marketing campaign is created when you send unique content to each user in your database.
And what could that content be?
It's well known that video is the king of content, so imagine the impact of an email campaign with a personalized video for each of your recipients.
Let's take an example: if you have an e-commerce website and a customer has already performed several product searches on your site, you could send them a video of a product they recently viewed or, better yet, a video of other products they might be interested in.
With Viewed you can send personalized video emails at scale . Add customer information with customizable images, voiceover, and text, making every email you send unique and valuable to your subscribers.
More information.