How to increase sales opportunities in car dealerships?
Posted: Thu Dec 12, 2024 6:56 am
The way we buy cars has changed and many car dealerships continue to dedicate their marketing and sales efforts to only attracting prospects who are already interested in buying their brand.
Nowadays, when a prospect arrives at the agency, at least 70% of the purchase decision process has already occurred . How can you influence them to increase sales opportunities?
It's not just about advertising or investing more in billboards to attract the audience. It's about understanding the different stages that a person goes through to make a decision to buy a car and guiding them bc data mexico phone number through the buying process.
Traditional marketing and common digital efforts rely on a generic brand message that is intrusive, expensive and easy to ignore.
In contrast, the inbound methodology makes sense in automotive agencies, as it combines different advanced marketing techniques that allow attracting qualified potential clients voluntarily through valuable content that accompanies them in their purchasing process by providing them with useful information.
Nowadays, when a prospect arrives at the agency, at least 70% of the purchase decision process has already occurred . How can you influence them to increase sales opportunities?
It's not just about advertising or investing more in billboards to attract the audience. It's about understanding the different stages that a person goes through to make a decision to buy a car and guiding them bc data mexico phone number through the buying process.
Traditional marketing and common digital efforts rely on a generic brand message that is intrusive, expensive and easy to ignore.
In contrast, the inbound methodology makes sense in automotive agencies, as it combines different advanced marketing techniques that allow attracting qualified potential clients voluntarily through valuable content that accompanies them in their purchasing process by providing them with useful information.