Table of contents
Over the years, we can see how shareholder database package technology grows and creates a trend of digital consumption in everyday life. New technological forms that adapt to any type of market and lifestyle are frequently appearing on the digital market.
Digital strategy should be considered in the same way as any other strategy within your business. It will allow you to develop procedures for unexpected situations and be ready to react to any situation. It will make it easier for you to allocate resources, you will be able to control and monitor your actions, and it will allow you to make the most of the universe of opportunities that the web offers.
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1.- Business Intelligence or Big Data
This is possibly the most important trend to take into account, as they will have to be able to collect data from their clients and know how to interpret it in order to convert it into leads.
There is no doubt that we live in the era of Big Data. The challenge of using it does not lie in obtaining the data, but in the way in which we exploit it. Data capture is important, but it is not enough. Therefore, the differentiating element is the generation of ideas that improve decision-making and add value to the business to which they belong.
Big Data in digital strategy
2.- IoT
The opportunities that IoT offers for digital strategy are enormous and unimaginable. It is a new paradigm driven by millions of devices, users and applications under which mobile technology, cloud computing, social networks and Big Data come together. Each connected object plays an active and functional role in the different areas.
This is because each connected object provides real-time data, which is analyzed so that companies can know who their customers are, where they are, how they interact with products and services, and how committed they are to making a purchasing decision.
IoT
3.- AI (Artificial Intelligence)
The possibilities that this technology offers in digital strategy are mainly to streamline, facilitate and simplify the tools it is made up of to get to know the target audience and offer them exactly what they are looking for, need or are interested in.
AI is developed through neuroscience, understanding and analyzing human behavior. And applied to marketing, in the search for potential profiles for its campaigns.
AI in digital strategy
4.- Machine Learning
The digital marketing sector is one of the areas that is best incorporating machine learning. This technology is revolutionizing practices that had become standard and allowing for radical improvements in the personalization, segmentation and performance of campaigns, thus improving the digital strategy devised by the organization.
It uses large amounts of data and content resources (images, clicks, etc.), all of them in an artificial intelligence and machine learning framework; by matching images in millions of resources, they manage to understand the meaning and point of view of the documents or subtly target important audience segments.
