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Inbound Marketing is what many rich people database package companies have been implementing for some time now. This methodology allows them to get in touch with their potential customers and accompany them throughout their entire purchasing journey, generating memorable consumer experiences while reducing acquisition costs by up to 60% compared to traditional marketing tactics.
Nowadays, with the rise of social media, smartphone apps, SEO (organic positioning) and SEM (search engine advertising), you can position your company on the Internet. Attract the ideal client, seduced by your content, but not by attacking them with advertising to get them to know you or visit you.
New call to action
The power of the purchasing process now belongs to the consumer
But this was not always the case. Let us imagine for a moment what it was like to buy insurance or choose a private pension scheme before the internet existed.
As buyers, we really needed sellers in order to make a decision, that is, the sellers from the banking, insurance and AFP sectors had the upper hand.
Why? Because they were the only ones with the answers to buyers' key questions. Questions like:
What does the insurance include?
How much does it cost?
How does this product compare to its competitors?
Are you registered with the Superintendency of Banking/Insurance?
Who else is using your offer? Do they like it?
The Internet changed everything. It turns out that the buyer-seller relationship is now completely upside down. Today, the information buyers need to make a purchasing decision is just a click away.
Power in the buying and selling process has shifted from the seller to the buyer, transforming the entire purchasing cycle.
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In other words, before buying anything, people first research it on the Internet, which is why it is extremely important that when they do so, they get a pleasant description of what your product is, or at least they can be positively informed about what your business is offering.
Adopting Inbound Philosophy to Fill the Gap
Today's leading brands in innovation and technology, realizing that users are running away from advertising or simply ignoring it, began to develop a much more successful marketing and sales model. Creating a way to attract customers to the business through quality content.
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This is how what we now call Inbound came about, created by Brian Halligan and Dharmesh Shah. The term "Inbound" goes beyond a marketing function. Inbound is a business philosophy, which refers to developing a consumer-centric business model.
In particular, Inbound Marketing is a paradigm shift. From the belief and practice of "pushing" the purchase, we have moved to a philosophy of attraction or "pull" marketing.
