Of These Details Adds Up

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Details Like Whether To Use “&” Or “and” Or The Numerical Or Written Versions Of Numbers May Seem Trivial. But The Sum If They Are Consistent Throughout Your Brand’s Published Work, They Convey The Same Voice, Coherent Thinking, And Credibility Impossible To Attain Without This Consistency.here Are Some Tips For Ensuring That Your Brand Guide Aids In Creating First-rate Content:baseline Guide: Use An Existing Style Guide (Like Ap Style) As The Base.

Add Your Brand’s Differences, Such As The Use Of The Oxford Comma Or norway phone number resource General Best Practices For Emojis.formatting: Add A Small Section Around Formatting. Include Details On How To Use Bullets, Lists, Hyphens, And Quotes.tone And Voice: Describe These Qualities And Give Examples Of Right And/or Wrong Tone And Voice. If You Want A Playful Tone, Explain What That Means. This Section Also Should Include Information On Sentence Structure. Do You Want Long, Complex Sentence Structures, A Mix, Or Hemingway Simplicity? (Pro Tip: Don’t Use Long Sentences If You Want To Be Persuasive.



)additional Details: Include A Section On How To Engage, Words To Avoid, And Any Other Details Important To Your Brand. Use The Brand Personality Spectrum Below To Get A Better Idea Of What’s Important To Your Brand’s Written Content.image Showing The Brand Personality Spectrum: Personable And Friendly To Corporate, Professional. Spontaneous, High Energy To Careful Thinking, Planning. Modern Or High Tech To Classic And Traditional. Cutting Edge To Established. Fun To Serious. Accessible To All To Upscale.