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Video marketing is increasingly taking employment database package over the world of digital strategies. It is currently one of the most trending content and will capture more than 80% of traffic on social networks in 2019. That is why, if you are not including videos in your strategy, consider it!
If you are running an Inbound Marketing strategy, where the goal is to help the user solve their problems and make a purchasing decision, videos are for you.
A user has much more interaction with this type of content, managing to absorb knowledge quickly without making much effort when consuming it. In addition, watching a video is more dynamic than reading an article or something similar, and tends to keep the user hooked for longer.
As the person in charge of audiovisual production and post-production at Impulse, my role is to generate and transmit sensations to our clients' Buyer Personas, and for that, more than a great production, great content is needed that generates value and is focused on helping to solve a problem. This, accompanied by a good distribution strategy , will make the video become the protagonist of the digital content strategy.
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Let me tell you some reasons why you should incorporate video campaigns into your digital and social strategies.
Generate more traffic
If you work in digital marketing, you know that getting traffic to your website is a constant battle. This is where video marketing can become one of your greatest allies . This type of content is a very powerful and potent tool to reach your target audience. Many surveys show that users consume 3 times more videos than they did 1 year ago and in the coming years the trend predicts a constant increase.
Some statistics that will help you convince even more
According to TechCrunch, approximately 8 billion videos , equivalent to 100 million hours, are consumed on Facebook every day .
Google Insights predicts that by 2020, videos will account for 85% of web traffic.
HubSpot says video consumption accounts for one-third of all online activity
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Generate more engagement
When we talk about engagement, we are talking about the relationship between the user and your brand. Videos have a huge advantage: you can explain content in a creative way, telling a story and transmitting emotions to the person watching it.
Through audiovisual language you can use animated resources, texts, voice-overs and even music to achieve your goal.
Here again I leave you some relevant numbers:
According to Wistia, videos up to 2 minutes long generate the most engagement.
According to Syndacast, 65% of users watch more than 3/4 of a video .
According to HighQ, approximately 88% of users tend to stay longer on pages with videos , staying an average of 2 minutes longer than those who do not.
Help them decide
Let's do an exercise: before making a purchase, do you research the product online? Do you look for it on social networks? Do you read opinions, reviews or comments from other users? If your answer is yes, you are within the vast majority of Internet users.
Before making an online purchase, the buyer tries to find as many references of the product as possible. That is why videos on digital platforms are a great way to showcase your products or services, resolving doubts and attracting potential customers.
Let's rely on the numbers again:
According to ThinkwithGoogle, searches for “How to” tutorials grew by 70% from 2015 to 2017. This means that people are relying on videos to solve or learn something new.
According to HubSpot, animated explainer videos increase conversion by around 20%.
VWO's numbers say that if you replace an image with a video, you have the potential to increase conversion by 12.62%.
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Let me debunk a common myth: you don't need a huge budget to be able to do video marketing . Many people think that to make videos you have to have a super camera and other (expensive) accessories to complement it. This applies if you are making a product for film or television, but not if you are working on a video as part of your online marketing strategy, where the goal is to capture attention and generate engagement.
While it is true that the image quality we generate is important when producing a video, today there are video cameras that are within our reach, such as smartphones that record in full HD and 4k.
