How to apply your technological knowledge in your SaaS marketing plan
Posted: Thu Dec 12, 2024 4:32 am
Use your tech knowledge to develop a successful marketing plan for your SaaS business
Table of contents
Have you ever wondered how you can apply your tech knowledge to your SaaS company’s marketing strategy? Well, it can help a lot more than bc data vietnam package you think. Today, we’ll show you how to put all that technical knowledge to good use while helping to boost your SaaS company.
There are different points in a marketing strategy for a SaaS company , where your experience in the world of technology can help. Don't forget that you are entering a very specialized market niche and that not many people know exactly how it works. Therefore, if you manage to transmit all your knowledge to your users, you will not go unnoticed. But how can you achieve this?
1. Get involved in content creation
When it comes to content creation, you'll notice that most writers are journalists or marketing specialists, but how many of them have specific knowledge about SaaS companies? Your technological knowledge can help them develop much more specialized content that helps your company stand out in the market and build a reputation.
Don't forget to rely on your marketing team to make this content digestible and easy to understand for all users. You can start with the simplest topics, and then increase the complexity according to what your users want to read.
6-ways-to-apply-your-technological-knowledge-in-your-saaS-marketing-plan (2)
For example, one strategy employed by Ian Clearly, creator of SaaS companies RazorSocial and OutreachPlus, is to write high-quality, highly detailed articles of around 2,000 words. The company also offers its users the option to download a summary if they don't have time to read it right away.
In addition to this, when they leave the page, a pop-up appears related specifically to the post to remind them that they can download it, thus generating a list of emails to which they can then send more information. Great!
2. Define your buyer persona
As an expert in the digital field, no one knows better than you how software platforms work: you have created and developed the concept of your product with the intention of helping people solve their problems or making their work much easier, right? Well, your perception of the market will help a lot to successfully define your buyer persona.
Because of your experience, you will have a much clearer idea about your company’s target audience, and really understand what they are looking for in a software product. Keep in mind that this buyer persona can evolve over time. However, it is important that you start to understand your audience from day one and who better than you who are constantly in the “field”.
inbound-marketing-for-saas
3. Find your keywords
After defining your buyer persona, you need to find the keywords that your company will start to be recognized for. Try researching your closest competitors and the product they offer. Since you are already familiar with the software platforms, you will be able to identify all the functions and features of the services they offer. This way, you will be able to analyze how they differ and what your product should offer to stand out.
How does this research help you with keyword selection? You'll know what kind of content they're publishing and what gaps they're leaving unfilled. Identify the most popular keywords in your niche, make a list of them, and start preparing your content.
Make sure you don't get swayed by technical terms that are difficult to search for. In this case, your expertise will help you identify popular keywords that also reflect what you want to convey about your software product or service.
apply-your-technological-knowledge-in-your-saas-marketing-plan
4. Connect with your users
Another way to apply your knowledge to your strategy is to interact with your customers. Call them and ask them about their experience with your product: what led them to buy, what might have made them hesitate, what they would like to change… Once you hear all their feedback, you will have a much better idea about what they are looking for and how you could include it in your product or on your website.
Why should you do it and not someone on your marketing team? Easy, you will know exactly what questions to ask regarding the operation of your service thanks to your technological knowledge.
A marketing person will ask questions about the overall experience and satisfaction, but they won't be able to understand as well as you how the software could be improved. Talking to your customers can give you better and fresher ideas for offering new tools that will set you apart from the rest.
5. Work together
Your software service can't cover all the needs of the market, so a great way to reach more people and build a reputation when you're just starting out is to partner with other SaaS companies that complement your service.
Let's say you offer a mailing service that allows you to create highly customized templates that increase traffic to your website and facilitate the conversion process, obviously it's a fairly specific service. What do you think would happen if you decided to partner with another SaaS like Semrush ? Not only would you offer your users a very useful tool for email marketing, but you would also allow them to complement it with an SEO positioning service to be much more effective .
Recognizing the areas your startup is failing at should not be seen as a “weak point.” It is highly unlikely that there is one platform that can solve all of your problems at once, so don’t be afraid to partner with other companies. Analyze your options and choose those that will give you the most visibility and credibility.
6 ways to apply your technology knowledge to your saaS marketing plan
6. Create mini tools
Creating free, complementary mini-tools for your website can be a great way to gain more visibility and traffic to your SaaS. What exactly are we talking about? One of the success stories of SaaS companies is Website Grader, which rates websites according to their performance and was launched by HubSpot for free to exemplify the quality of its services.
You can do the same with your software company. Based on your knowledge, identify which tool can help you demonstrate the quality of your services and, at the same time, offer some kind of added value for free to your users. You will gain more traffic, more leads and, most likely, more conversions. Don't forget to redirect it to your main website!
So, in summary, the best way to apply your technological knowledge to your marketing strategy is:
Actively participate in the creation of specialized content
Define your buyer persona according to your experience
Focus on finding the ideal keywords
Generate personalized conversation with your customers
Partner with other SaaS companies
Develop free and complementary tools
Have you discovered any other ways to include your technical expertise in creating your marketing strategy? Share them with us.
Table of contents
Have you ever wondered how you can apply your tech knowledge to your SaaS company’s marketing strategy? Well, it can help a lot more than bc data vietnam package you think. Today, we’ll show you how to put all that technical knowledge to good use while helping to boost your SaaS company.
There are different points in a marketing strategy for a SaaS company , where your experience in the world of technology can help. Don't forget that you are entering a very specialized market niche and that not many people know exactly how it works. Therefore, if you manage to transmit all your knowledge to your users, you will not go unnoticed. But how can you achieve this?
1. Get involved in content creation
When it comes to content creation, you'll notice that most writers are journalists or marketing specialists, but how many of them have specific knowledge about SaaS companies? Your technological knowledge can help them develop much more specialized content that helps your company stand out in the market and build a reputation.
Don't forget to rely on your marketing team to make this content digestible and easy to understand for all users. You can start with the simplest topics, and then increase the complexity according to what your users want to read.
6-ways-to-apply-your-technological-knowledge-in-your-saaS-marketing-plan (2)
For example, one strategy employed by Ian Clearly, creator of SaaS companies RazorSocial and OutreachPlus, is to write high-quality, highly detailed articles of around 2,000 words. The company also offers its users the option to download a summary if they don't have time to read it right away.
In addition to this, when they leave the page, a pop-up appears related specifically to the post to remind them that they can download it, thus generating a list of emails to which they can then send more information. Great!
2. Define your buyer persona
As an expert in the digital field, no one knows better than you how software platforms work: you have created and developed the concept of your product with the intention of helping people solve their problems or making their work much easier, right? Well, your perception of the market will help a lot to successfully define your buyer persona.
Because of your experience, you will have a much clearer idea about your company’s target audience, and really understand what they are looking for in a software product. Keep in mind that this buyer persona can evolve over time. However, it is important that you start to understand your audience from day one and who better than you who are constantly in the “field”.
inbound-marketing-for-saas
3. Find your keywords
After defining your buyer persona, you need to find the keywords that your company will start to be recognized for. Try researching your closest competitors and the product they offer. Since you are already familiar with the software platforms, you will be able to identify all the functions and features of the services they offer. This way, you will be able to analyze how they differ and what your product should offer to stand out.
How does this research help you with keyword selection? You'll know what kind of content they're publishing and what gaps they're leaving unfilled. Identify the most popular keywords in your niche, make a list of them, and start preparing your content.
Make sure you don't get swayed by technical terms that are difficult to search for. In this case, your expertise will help you identify popular keywords that also reflect what you want to convey about your software product or service.
apply-your-technological-knowledge-in-your-saas-marketing-plan
4. Connect with your users
Another way to apply your knowledge to your strategy is to interact with your customers. Call them and ask them about their experience with your product: what led them to buy, what might have made them hesitate, what they would like to change… Once you hear all their feedback, you will have a much better idea about what they are looking for and how you could include it in your product or on your website.
Why should you do it and not someone on your marketing team? Easy, you will know exactly what questions to ask regarding the operation of your service thanks to your technological knowledge.
A marketing person will ask questions about the overall experience and satisfaction, but they won't be able to understand as well as you how the software could be improved. Talking to your customers can give you better and fresher ideas for offering new tools that will set you apart from the rest.
5. Work together
Your software service can't cover all the needs of the market, so a great way to reach more people and build a reputation when you're just starting out is to partner with other SaaS companies that complement your service.
Let's say you offer a mailing service that allows you to create highly customized templates that increase traffic to your website and facilitate the conversion process, obviously it's a fairly specific service. What do you think would happen if you decided to partner with another SaaS like Semrush ? Not only would you offer your users a very useful tool for email marketing, but you would also allow them to complement it with an SEO positioning service to be much more effective .
Recognizing the areas your startup is failing at should not be seen as a “weak point.” It is highly unlikely that there is one platform that can solve all of your problems at once, so don’t be afraid to partner with other companies. Analyze your options and choose those that will give you the most visibility and credibility.
6 ways to apply your technology knowledge to your saaS marketing plan
6. Create mini tools
Creating free, complementary mini-tools for your website can be a great way to gain more visibility and traffic to your SaaS. What exactly are we talking about? One of the success stories of SaaS companies is Website Grader, which rates websites according to their performance and was launched by HubSpot for free to exemplify the quality of its services.
You can do the same with your software company. Based on your knowledge, identify which tool can help you demonstrate the quality of your services and, at the same time, offer some kind of added value for free to your users. You will gain more traffic, more leads and, most likely, more conversions. Don't forget to redirect it to your main website!
So, in summary, the best way to apply your technological knowledge to your marketing strategy is:
Actively participate in the creation of specialized content
Define your buyer persona according to your experience
Focus on finding the ideal keywords
Generate personalized conversation with your customers
Partner with other SaaS companies
Develop free and complementary tools
Have you discovered any other ways to include your technical expertise in creating your marketing strategy? Share them with us.