How we transform your strategy to attract, sell and serve your customers
Posted: Thu Dec 12, 2024 4:12 am
How does our model work to attract, sell and serve your customers with Inbound Marketing, Inbound Sales, Inbound Service and Hubspot?
Table of contents
At Impulse, we have not only bc data taiwan package been ambassadors of Inbound Marketing in Peru, but we have also remained at the forefront of advances in this methodology. That is why, since last year, we have been migrating to the Flywheel model aimed at promoting, strengthening and maintaining the company-customer relationship from the initial contact until after the purchase.
The primary objective of this business model is to build customer loyalty by building positive and long-lasting relationships with them, which will result in sustainable growth of the organization.
As an alternative to the traditional funnel, in which the sale represents the end of the relationship with the customer, Hubspot proposes the Flywheel : a constantly rotating wheel in which the customer experience acts as the engine for growth.
This dynamism is only hindered by what we call friction , which can be resolved with timely action by a team of strategists .
Flywheel
Now I want to tell you how we do it at Impulse .
It all starts with an Onboarding
Onboarding is the beginning and the foundation for making your marketing, sales or customer service strategy successful. This stage includes strategic consulting, technical installation and assistance.
Please note that onboarding is designed for new clients who require personalized advice to design the strategy and implement the marketing technology they require.
It is also an ideal option for those teams that want to redefine the foundations of their current strategy and want to do it faster and more effectively.
Having an onboarding process is also ideal for clients who use Hubspot or other marketing automation technology, but find that their team does not have enough tools and knowledge to effectively make their Flywheel flow.
En este contexto, en Impulse acompañamos a los equipos en sus inicios con el Inbound, ayudándolos a implementar el Flywheel para eliminar fricciones e impulsar acciones que los ayuden a mantener girando fluidamente su negocio.
Luego del onboarding, activamos los servicios de Inbound Marketing, Inbound Sales y asesoría en Satisfacción al Cliente, de acuerdo a las necesidades de tu empresa.
inbound-for-saas-5-mistakes-to-avoid-1
Nuestro servicio de Inbound Marketing
Si tu empresa quiere cambiar su enfoque de marketing, implementar Inbound es una excelente decisión.
Por eso, mes a mes, acompañamos a tu equipo de trabajo a fin de que aprendan a construir y ejecutar estrategias de Inbound Marketing midiendo, optimizando y estableciendo bases sólidas para el crecimiento sostenible.
Necesitas Inbound Marketing si:
Quieres atraer tráfico de calidad a tu sitio web para dejar de depender de la compra de tráfico y escalar rentablemente tu negocio.
No tienes experiencia creando contenido nuevo, pertinente y relevante a fin de atraer clientes potenciales y aparecer en los primeros resultados de los motores de búsqueda.
Quieres asegurarte de generar la mayor tasa de conversión de leads para cada una de las páginas de tu web y así ser más rentable.
Necesitas automatizar procesos porque sientes que estás invirtiendo más tiempo del necesario en actividades rutinarias, desde que generas un lead hasta que lo envías a ventas.
Quieres asegurarte que los leads que genera tu sitio web sean calificados, ajustados al perfil y con el engagement necesario para ser enviados, sin deficiencias, a tu equipo de ventas.
Quieres nutrir leads con contenido de valor, pero no sabes cómo hacerlos personalizables, relevantes y adaptados a sus necesidades.
inbound-marketing-in-banking-and-insurance-2-impulse-agency
Nuestro servicio de Inbound Sales
Está pensado y diseñado para empresas que quieren implementar estrategias modernas de ventas y cuentan con equipos de ventas que respalden las iniciativas de marketing.
Nuestro equipo te ayudará a replantearte tu proceso de ventas y a aprovechar al máximo la automatización para hacerte más eficiente. Además, se analiza la data y se toman acciones para incrementar el éxito de tu equipo comercial.
Necesitas Inbound sales si:
No utilizas un CMR pero sabes que necesitas maximizar la eficiencia y productividad de tu equipo comercial.
Tienes un CMR pero es antiguo, ineficaz y tus datos no están actualizados ni organizados.
No has establecido un proceso de ventas y no tienes visibilidad del estado del mismo. O quizá si tienes el proceso de ventas delimitado, pero no lo has revisado y actualizado hace mucho tiempo.
No tienes activos de contenido en el cual tu equipo de ventas pueda apoyarse para generar confianza en los prospectos.
Tienes activos de contenido que han utilizado tus equipos de ventas, pero no han sido efectivos.
You want to create a real-time connection between your sales reps and the prospects that come to your website. The goal is to connect them through conversations and meetings that lead to faster closing.
Request an Inbound consultancy
Our Inbound Service (applied to Customer Satisfaction)
Designed for companies that prioritize service, education and customer satisfaction.
In this case, the Impulse team will guide you to deliver exceptional service. We will support your Customer Service or Customer Success team to work on delighting your current customers, generating cross-sells and upselling.
You need Inbound applied to Customer Satisfaction if:
You have a high rate of complaints because your Customer Service team is constantly experiencing delays in resolving customer issues, including providing an initial response.
You have a low NPS (Net Promoter Score), meaning your Customer Service team is unable to get customers to recommend you. This results in few referrals and little business.
Your Customer Service team doesn't have the right content at their disposal to provide optimal customer service and make a good impression.
There is limited information in your knowledge base and your customers cannot find solutions on their own.
You need your Customer Service team to provide quick, clear and helpful responses to customers to avoid the hassle of late replies.
inbound sales strategies-15
Our website service with Growth Driven Design
Designed for businesses looking to build a growth-focused website by implementing marketing best practices that generate leads.
Growth Driven Design is an ideal service for you if:
You need to optimize your website because it does not provide a pleasant experience for your users. Therefore, it does not meet their needs. In addition, the site is not modern and professional enough and does not correspond to your brand.
You don't have a responsive website, meaning one that isn't designed for mobile devices. Today, more than 60% of your website's traffic comes from browsing on Smartphones.
Your website design is brochure-like (it only has institutional information) and you need to provide a better user experience, which means more sales.
You want a standalone website independent of a developer to make updates, create smart content, or simple edits on your own.
objectives-growth-driven-design
Our Tech Stack Consulting Service
We will help you select and configure the most appropriate technologies for your company. Our goal is for you to obtain the best Return on Investment (ROI) using tools that maximize resources and reduce effort.
How do we ensure you succeed?
First of all, we are demanding with the process we follow. This is a fundamental part of ensuring the growth of your business. So, if we agree to work with a company, it is because we know that our process will work effectively. So, what is it like to work with us?
1) Personalized session
You will speak with one of our BDRs (Business Development) who will analyse and understand your business at a high level, understanding your challenges, your expectations and your challenges. They will also make sure that you understand our methodology, technology and way of working.
2) Strategic meetings
If we agree to work together, we schedule a series of meetings to determine and understand your Flywheel numbers. If the objectives are clear, we are more effective.
We will also align objectives and activities. We will also show you demos so you understand how to achieve your goals with Inbound and Hubspot. At this stage, we conclude with a presentation of the strategy, investment and ROI.
3) Onboarding
This stage marks the beginning of our service. We will therefore introduce you to the team and develop activities together to understand your buyer persona and how inbound is ideal for meeting their needs and solving their problems. We conclude in this phase with the definition of the Q1 strategic roadmap.
4) Quick Win
A quick win is a plan in which we achieve a high-impact objective in the shortest time. We will create the first “quick-win” quickly and make sure that it has a positive impact on the results. Keep in mind that the quick-win is the basis for the continuous construction and optimization of the strategy.
Growth-Driven-Design-1
5) Continuous Improvement
Every Q, we will co-create a strategic roadmap and support you in the execution using our agile working approach, which you can learn more about here .
At Impulse we have adopted agile methodologies, which for our clients translates into more motivated teams focused on solving their problems. These are some of the agility artifacts and ceremonies that we implement: Weekly Check-Ins, Sprint Planning, Sprint Retrospective, Dashboards and surveys to measure your level of satisfaction (NPS).
These tools, which we will work on together, guarantee that we are always responding to your expectations and business objectives.
6) Review of results
At this stage, we review and evaluate the results obtained up to the third quarter working together, to decide together if we can still be the best allies. We then present a plan on how to work for the next twelve months of the year.
Some of our achievements:
We won 3 Hubspot Impact Awards with our clients' success stories. Here you can check out the most recent one that we won in Q1 of this year .
We have created 150,000 sales opportunities for our clients
10M savings in acquisition costs for our customers
Companies that apply the Inbound methodology to Marketing, Sales and Customer Service are guaranteed success. Under this model, we are pleased to support and encourage companies in transforming every aspect of their business and generating sustainable long-term growth.
If you have any further questions, I invite you to schedule a meeting with us to analyze your company and begin developing your new strategy with Inbound.
Table of contents
At Impulse, we have not only bc data taiwan package been ambassadors of Inbound Marketing in Peru, but we have also remained at the forefront of advances in this methodology. That is why, since last year, we have been migrating to the Flywheel model aimed at promoting, strengthening and maintaining the company-customer relationship from the initial contact until after the purchase.
The primary objective of this business model is to build customer loyalty by building positive and long-lasting relationships with them, which will result in sustainable growth of the organization.
As an alternative to the traditional funnel, in which the sale represents the end of the relationship with the customer, Hubspot proposes the Flywheel : a constantly rotating wheel in which the customer experience acts as the engine for growth.
This dynamism is only hindered by what we call friction , which can be resolved with timely action by a team of strategists .
Flywheel
Now I want to tell you how we do it at Impulse .
It all starts with an Onboarding
Onboarding is the beginning and the foundation for making your marketing, sales or customer service strategy successful. This stage includes strategic consulting, technical installation and assistance.
Please note that onboarding is designed for new clients who require personalized advice to design the strategy and implement the marketing technology they require.
It is also an ideal option for those teams that want to redefine the foundations of their current strategy and want to do it faster and more effectively.
Having an onboarding process is also ideal for clients who use Hubspot or other marketing automation technology, but find that their team does not have enough tools and knowledge to effectively make their Flywheel flow.
En este contexto, en Impulse acompañamos a los equipos en sus inicios con el Inbound, ayudándolos a implementar el Flywheel para eliminar fricciones e impulsar acciones que los ayuden a mantener girando fluidamente su negocio.
Luego del onboarding, activamos los servicios de Inbound Marketing, Inbound Sales y asesoría en Satisfacción al Cliente, de acuerdo a las necesidades de tu empresa.
inbound-for-saas-5-mistakes-to-avoid-1
Nuestro servicio de Inbound Marketing
Si tu empresa quiere cambiar su enfoque de marketing, implementar Inbound es una excelente decisión.
Por eso, mes a mes, acompañamos a tu equipo de trabajo a fin de que aprendan a construir y ejecutar estrategias de Inbound Marketing midiendo, optimizando y estableciendo bases sólidas para el crecimiento sostenible.
Necesitas Inbound Marketing si:
Quieres atraer tráfico de calidad a tu sitio web para dejar de depender de la compra de tráfico y escalar rentablemente tu negocio.
No tienes experiencia creando contenido nuevo, pertinente y relevante a fin de atraer clientes potenciales y aparecer en los primeros resultados de los motores de búsqueda.
Quieres asegurarte de generar la mayor tasa de conversión de leads para cada una de las páginas de tu web y así ser más rentable.
Necesitas automatizar procesos porque sientes que estás invirtiendo más tiempo del necesario en actividades rutinarias, desde que generas un lead hasta que lo envías a ventas.
Quieres asegurarte que los leads que genera tu sitio web sean calificados, ajustados al perfil y con el engagement necesario para ser enviados, sin deficiencias, a tu equipo de ventas.
Quieres nutrir leads con contenido de valor, pero no sabes cómo hacerlos personalizables, relevantes y adaptados a sus necesidades.
inbound-marketing-in-banking-and-insurance-2-impulse-agency
Nuestro servicio de Inbound Sales
Está pensado y diseñado para empresas que quieren implementar estrategias modernas de ventas y cuentan con equipos de ventas que respalden las iniciativas de marketing.
Nuestro equipo te ayudará a replantearte tu proceso de ventas y a aprovechar al máximo la automatización para hacerte más eficiente. Además, se analiza la data y se toman acciones para incrementar el éxito de tu equipo comercial.
Necesitas Inbound sales si:
No utilizas un CMR pero sabes que necesitas maximizar la eficiencia y productividad de tu equipo comercial.
Tienes un CMR pero es antiguo, ineficaz y tus datos no están actualizados ni organizados.
No has establecido un proceso de ventas y no tienes visibilidad del estado del mismo. O quizá si tienes el proceso de ventas delimitado, pero no lo has revisado y actualizado hace mucho tiempo.
No tienes activos de contenido en el cual tu equipo de ventas pueda apoyarse para generar confianza en los prospectos.
Tienes activos de contenido que han utilizado tus equipos de ventas, pero no han sido efectivos.
You want to create a real-time connection between your sales reps and the prospects that come to your website. The goal is to connect them through conversations and meetings that lead to faster closing.
Request an Inbound consultancy
Our Inbound Service (applied to Customer Satisfaction)
Designed for companies that prioritize service, education and customer satisfaction.
In this case, the Impulse team will guide you to deliver exceptional service. We will support your Customer Service or Customer Success team to work on delighting your current customers, generating cross-sells and upselling.
You need Inbound applied to Customer Satisfaction if:
You have a high rate of complaints because your Customer Service team is constantly experiencing delays in resolving customer issues, including providing an initial response.
You have a low NPS (Net Promoter Score), meaning your Customer Service team is unable to get customers to recommend you. This results in few referrals and little business.
Your Customer Service team doesn't have the right content at their disposal to provide optimal customer service and make a good impression.
There is limited information in your knowledge base and your customers cannot find solutions on their own.
You need your Customer Service team to provide quick, clear and helpful responses to customers to avoid the hassle of late replies.
inbound sales strategies-15
Our website service with Growth Driven Design
Designed for businesses looking to build a growth-focused website by implementing marketing best practices that generate leads.
Growth Driven Design is an ideal service for you if:
You need to optimize your website because it does not provide a pleasant experience for your users. Therefore, it does not meet their needs. In addition, the site is not modern and professional enough and does not correspond to your brand.
You don't have a responsive website, meaning one that isn't designed for mobile devices. Today, more than 60% of your website's traffic comes from browsing on Smartphones.
Your website design is brochure-like (it only has institutional information) and you need to provide a better user experience, which means more sales.
You want a standalone website independent of a developer to make updates, create smart content, or simple edits on your own.
objectives-growth-driven-design
Our Tech Stack Consulting Service
We will help you select and configure the most appropriate technologies for your company. Our goal is for you to obtain the best Return on Investment (ROI) using tools that maximize resources and reduce effort.
How do we ensure you succeed?
First of all, we are demanding with the process we follow. This is a fundamental part of ensuring the growth of your business. So, if we agree to work with a company, it is because we know that our process will work effectively. So, what is it like to work with us?
1) Personalized session
You will speak with one of our BDRs (Business Development) who will analyse and understand your business at a high level, understanding your challenges, your expectations and your challenges. They will also make sure that you understand our methodology, technology and way of working.
2) Strategic meetings
If we agree to work together, we schedule a series of meetings to determine and understand your Flywheel numbers. If the objectives are clear, we are more effective.
We will also align objectives and activities. We will also show you demos so you understand how to achieve your goals with Inbound and Hubspot. At this stage, we conclude with a presentation of the strategy, investment and ROI.
3) Onboarding
This stage marks the beginning of our service. We will therefore introduce you to the team and develop activities together to understand your buyer persona and how inbound is ideal for meeting their needs and solving their problems. We conclude in this phase with the definition of the Q1 strategic roadmap.
4) Quick Win
A quick win is a plan in which we achieve a high-impact objective in the shortest time. We will create the first “quick-win” quickly and make sure that it has a positive impact on the results. Keep in mind that the quick-win is the basis for the continuous construction and optimization of the strategy.
Growth-Driven-Design-1
5) Continuous Improvement
Every Q, we will co-create a strategic roadmap and support you in the execution using our agile working approach, which you can learn more about here .
At Impulse we have adopted agile methodologies, which for our clients translates into more motivated teams focused on solving their problems. These are some of the agility artifacts and ceremonies that we implement: Weekly Check-Ins, Sprint Planning, Sprint Retrospective, Dashboards and surveys to measure your level of satisfaction (NPS).
These tools, which we will work on together, guarantee that we are always responding to your expectations and business objectives.
6) Review of results
At this stage, we review and evaluate the results obtained up to the third quarter working together, to decide together if we can still be the best allies. We then present a plan on how to work for the next twelve months of the year.
Some of our achievements:
We won 3 Hubspot Impact Awards with our clients' success stories. Here you can check out the most recent one that we won in Q1 of this year .
We have created 150,000 sales opportunities for our clients
10M savings in acquisition costs for our customers
Companies that apply the Inbound methodology to Marketing, Sales and Customer Service are guaranteed success. Under this model, we are pleased to support and encourage companies in transforming every aspect of their business and generating sustainable long-term growth.
If you have any further questions, I invite you to schedule a meeting with us to analyze your company and begin developing your new strategy with Inbound.