Table of Contents
All-in-One Workflow Creation Tools (Extensive Functionalities)
HubSpot
Brevo (formerly SendinBlue)
Clientify
Tools to create specialized e-Commerce workflows
Claviyo
Omnisend
Tools to create workflows for Small and Medium Enterprises (SMEs)
ActiveCampaign
Mailchimp
Tools to create workflows for B2B Marketing
For sale
Marketo
All-in-One Workflow Creation Tools (Extensive Functionalities)
HubSpot
Advantages:
The interface is very intuitive and visual.
Ideal for companies looking for a complete and scalable solution .
It contains all kinds of automations, triggers and actions that cover virtually all scenarios.
It allows for very precise segmentation of contacts and many customization options.
It has a wide set of workflow templates for different uses.
In addition to being a tool for creating workflows, it offers a complete set of tools for marketing, sales and CRM .
Contains advanced analytics tools for continuous improvement.
Disadvantages:
The cost can be high for small businesses.
It requires a certain initial training period to take full advantage of all its functions.
Brevo (formerly SendinBlue)
Advantages:
Very intuitive and easy to use interface .
It also includes sales and customer service features.
Their free plan offers numerous features.
For its price , it is an ideal tool for SMEs.
Disadvantages:
The features are more limited compared to other options like HubSpot.
It does not allow creating excessively complex workflows.
Analytics are limited .
Clientify
Advantages:
It is designed for users not familiar with this type of tools, with an intuitive and easy-to-use interface .
Sales-oriented. Allows for detailed monitoring of sales opportunities through full control of the entire sales cycle.
It offers great possibilities for SMEs in terms office 365 email list of marketing automation and CRM . It integrates a CRM with automation functionalities between it and the workflow creation tool.
It has affordable pricing plans and is scalable according to needs.
Disadvantages:
Email marketing features are more limited than other tools specialized in this task, such as those mentioned above.
It doesn't have advanced features like HubSpot, making it a limited option for expanding or growing SMBs.
Some native integrations , such as project management tools (Trello), are not available.
Tools to create specialized e-Commerce workflows
Claviyo
Advantages:
It integrates with most e-commerce platforms, such as Shopify or WooCommerce.
Supports multiple channels other than email for workflows, such as SMS or mobile push.
It offers advanced segmentation and automation tools, based on purchasing and browsing behavior, with dynamic personalization based on machine learning .
Consider valuable metrics for e-commerce, such as Customer Lifetime Value (CLV) or conversion rate.
Disadvantages:
It is complex to use, especially for non-technical users.
It can be expensive for small e-commerce sites or those with a large number of subscribers , since the price increases as the number of contacts increases.
Integrations with platforms beyond Shopify may have certain limitations.
Omnisend
Advantages:
Intuitive and easy-to-master interface .
Very competitive price , ideal for SMEs.
It integrates natively with the main e-commerce platforms on the market.
It allows you to create workflows that include most of the channels used by an e-commerce: social networks, SMS, web notifications and email.
It has predefined templates to create common email marketing automations in e-commerce, such as abandoned cart, customer reactivation, welcome email or retargeting.
Disadvantages:
It has fewer features and customization and segmentation options than Klaviyo.
High prices for its advanced features.
It can be expensive to manage large volumes of data with the tool.
Data analytics is more basic compared to competitors like HubSpot.
Tools to create workflows for Small and Medium Enterprises (SMEs)
ActiveCampaign
Advantages:
Competitive price .
It is a scalable and intuitive tool.
It has a complete set of automation and segmentation functionalities , covering most of the needs of SMEs. Automation based on website behavior.
It offers many options for content customization, including dynamic content based on contact data (interests, name, geographic location, etc.).
Integrate a CRM to manage the sales process and customer relationships.
High integration capabilities with other tools.
