Learn how to create selling content and increase your subscribers
Posted: Thu Dec 12, 2024 3:47 am
Discover how to create valuable content to reach your audience and take your business to the next level. We give you foolproof tips!
Table of contents
As I explained a few days ago, at Impulse bc data mexico package we implement the Revenue Growth System , an effective methodology with which we can increase the conversion of leads in a sales plan and with which we can learn how to create content.
And in order for this sales plan to generate enough revenue for the business, we decided to align the marketing and sales teams along 8 stages. I already explained in the first stage the 4 steps to define our ideal client , a topic that will allow us to know what type of client we are going to sell our product or service to.
Now, once you have defined your buyer persona, it is time for you to move on to the second phase and learn how to create high-value content. That is why it is so important to define what you are going to give your buyer in return to generate a connection and for them to start getting to know your brand.
This content offer must solve a problem. Mind you, it's not just any problem! Usually, it's that "stone in your buyer's shoe" that's holding them back. This is where you come in to deliver content containing valuable and useful information that will build trust.
If you're already wondering how to create this type of content, don't worry! In the following lines I'll give you the necessary advice so that you can define aspects such as the theme, the type of copy it should have, and even the format in which you can present it.
How to create digital content
What is valuable content?
It is a quality piece of communication that is also reliable, useful, interesting and notable. It is the main driver within any Inbound Marketing strategy, which focuses on the different moments of the buyer journey and positions the brand as an expert on a specific topic.
Remember that if a potential customer is not informed or has no knowledge, they are in a state of uncertainty and therefore will not make a purchase. However, if, on the other hand, they have received relevant content and are constantly informed, the likelihood of them buying increases.
Why is it important to create a high-value content offer?
To establish trust with our dream buyer.
To build authority in a niche.
To improve organic positioning (SEO) efforts.
To create positive experiences with our potential customers and encourage them to come back for more.
How to create high-value content in 5 steps
Create a headline that grabs the reader by the neck: For any type of text you must define the headline. One that catches and captures the attention of the buyer persona. Remember to include the keyword, because this way your content will be optimized to achieve effective SEO .
You need a subtitle that reinforces how unique and exceptional your content is: in this second step you must present the user with what they are about to get. The text must be attractive and entertaining, but be careful because you cannot deceive the client!
Include bulletpoints: It is important to mention the details of what the user will find. Here it is important that you show through the content what you are going to sell with your brand and indicate the benefits that the buyer will obtain if they consume what you are offering.
Explain how the content will help your target customer: Make sure the content actually provides value to the customer. To do this, focus on answering the questions the user has.
Present content in a unique and powerful format: This last point is very important, as it must be aligned with your buyer persona. For example, evaluate whether your customers prefer text or video content.
Another way you can create engagement with your buyer personas is with content in different formats: podcasts, infographics, ebooks, etc. This will differentiate you from what other brands are doing!
Now that you know how to create content , we want to present you an example that we have developed at Impulse and that has worked very well.
How to get subscribers using a subscription page?
how to create good content
After starting to capture the buyer persona's attention, it's time to move on to phase 3 of the Revenue Growth System , where we generate contacts and subscribers. This will be achieved through a subscription page, that digital asset where the content offer rests and whose mission is to convert traffic into contacts.
Having a subscriber list will allow us to connect with potential customers who are interested in our brand; it will also help us to feed them with information and knowledge, which will lead to them becoming leads.
What is a subscription page?
It is a web page created to provide visitors to your site with information about a particular offer or resource that is relevant to them. It is also a lead generation tool that encourages them to provide their email address and other contact information in exchange for the offer you are “selling.”
Structure of a subscription page
For it to be successful and meet the objective you seek, it must have certain characteristics:
A headline that focuses on solving the customer's pain so that they feel relieved when reading the content.
A subtitle that reinforces what you are stating in the headline.
Bullet-points that are compelling, fascinating and that generate a certain amount of intrigue so that the user is more curious about what they might buy. Remember that you are building trust, so you cannot say something in the headline and not reaffirm it in the development of the content.
A visual representation of what you will receive, such as a free report, a checklist, a webinar, etc.
A form for the user to leave their details and email. This will allow you to know who are the people who are downloading the content.
These are some of the subscription pages we have created at Impulse that have provided us with positive metrics regarding downloads of valuable content and collection of lead information.
In these examples you can see how we put structure and content into practice: .
Table of contents
As I explained a few days ago, at Impulse bc data mexico package we implement the Revenue Growth System , an effective methodology with which we can increase the conversion of leads in a sales plan and with which we can learn how to create content.
And in order for this sales plan to generate enough revenue for the business, we decided to align the marketing and sales teams along 8 stages. I already explained in the first stage the 4 steps to define our ideal client , a topic that will allow us to know what type of client we are going to sell our product or service to.
Now, once you have defined your buyer persona, it is time for you to move on to the second phase and learn how to create high-value content. That is why it is so important to define what you are going to give your buyer in return to generate a connection and for them to start getting to know your brand.
This content offer must solve a problem. Mind you, it's not just any problem! Usually, it's that "stone in your buyer's shoe" that's holding them back. This is where you come in to deliver content containing valuable and useful information that will build trust.
If you're already wondering how to create this type of content, don't worry! In the following lines I'll give you the necessary advice so that you can define aspects such as the theme, the type of copy it should have, and even the format in which you can present it.
How to create digital content
What is valuable content?
It is a quality piece of communication that is also reliable, useful, interesting and notable. It is the main driver within any Inbound Marketing strategy, which focuses on the different moments of the buyer journey and positions the brand as an expert on a specific topic.
Remember that if a potential customer is not informed or has no knowledge, they are in a state of uncertainty and therefore will not make a purchase. However, if, on the other hand, they have received relevant content and are constantly informed, the likelihood of them buying increases.
Why is it important to create a high-value content offer?
To establish trust with our dream buyer.
To build authority in a niche.
To improve organic positioning (SEO) efforts.
To create positive experiences with our potential customers and encourage them to come back for more.
How to create high-value content in 5 steps
Create a headline that grabs the reader by the neck: For any type of text you must define the headline. One that catches and captures the attention of the buyer persona. Remember to include the keyword, because this way your content will be optimized to achieve effective SEO .
You need a subtitle that reinforces how unique and exceptional your content is: in this second step you must present the user with what they are about to get. The text must be attractive and entertaining, but be careful because you cannot deceive the client!
Include bulletpoints: It is important to mention the details of what the user will find. Here it is important that you show through the content what you are going to sell with your brand and indicate the benefits that the buyer will obtain if they consume what you are offering.
Explain how the content will help your target customer: Make sure the content actually provides value to the customer. To do this, focus on answering the questions the user has.
Present content in a unique and powerful format: This last point is very important, as it must be aligned with your buyer persona. For example, evaluate whether your customers prefer text or video content.
Another way you can create engagement with your buyer personas is with content in different formats: podcasts, infographics, ebooks, etc. This will differentiate you from what other brands are doing!
Now that you know how to create content , we want to present you an example that we have developed at Impulse and that has worked very well.
How to get subscribers using a subscription page?
how to create good content
After starting to capture the buyer persona's attention, it's time to move on to phase 3 of the Revenue Growth System , where we generate contacts and subscribers. This will be achieved through a subscription page, that digital asset where the content offer rests and whose mission is to convert traffic into contacts.
Having a subscriber list will allow us to connect with potential customers who are interested in our brand; it will also help us to feed them with information and knowledge, which will lead to them becoming leads.
What is a subscription page?
It is a web page created to provide visitors to your site with information about a particular offer or resource that is relevant to them. It is also a lead generation tool that encourages them to provide their email address and other contact information in exchange for the offer you are “selling.”
Structure of a subscription page
For it to be successful and meet the objective you seek, it must have certain characteristics:
A headline that focuses on solving the customer's pain so that they feel relieved when reading the content.
A subtitle that reinforces what you are stating in the headline.
Bullet-points that are compelling, fascinating and that generate a certain amount of intrigue so that the user is more curious about what they might buy. Remember that you are building trust, so you cannot say something in the headline and not reaffirm it in the development of the content.
A visual representation of what you will receive, such as a free report, a checklist, a webinar, etc.
A form for the user to leave their details and email. This will allow you to know who are the people who are downloading the content.
These are some of the subscription pages we have created at Impulse that have provided us with positive metrics regarding downloads of valuable content and collection of lead information.
In these examples you can see how we put structure and content into practice: .