6 companies that have been able to take advantage of digital media and pop culture to increase their revenue
Posted: Wed Dec 11, 2024 10:51 am
Is it possible to use pop culture to boost your business? Yes, of course! Find out how these 6 companies did it.
Table of contents
Did you know that the future bc data europe package of media lies in using pop culture? Yes! If you want to win over younger generations, it's important not only to make the most of technology and digital platforms, but to be able to use the most well-known elements of pop culture in an intelligent way . Find out how some companies are achieving this.
When we talk about pop culture, we are referring to the most characteristic social phenomena of the times we live in, such as fashion, slang, food, or even the most consumed products . The truth is that this culture changes daily and if you want to know what is being talked about today, the Internet is your best friend.
6 companies shaping the media landscape
These are some of the companies that have mastered the combination of content, digital marketing and pop culture, gaining the attention of thousands of young people (and customers, in general).
You will find companies from different sectors and markets, as well as the secret behind their success.
Barstool Sports Success Story
1. Barstool Sports
This business combines three characteristics that would catch anyone's attention : sports, comedy and an entertainment powerhouse. Founded in New York in 2003 as a betting blog, it currently has earnings of approximately 100 million dollars. How did it do it? They have created a successful podcast network and have an innate ability to create merch based on their controversial content.
Secret skills:
Their content is perfectly aligned with a loyal audience that watches, listens to, and buys everything they release.
Dave Portnoy is the leader who doesn't give up on anyone.
2. Bon Appetit
This successful food magazine made a successful digital transition in 2012. Owned by Condé Nast, the Bon Appétit brand has been around since the 1950s. Their YouTube channel was officially launched in 2012 and they now have over 6 million subscribers and 4 million followers on Instagram . Their secret? Their channel posts practical cooking tutorials accompanied by original content full of personality.
Secret skills:
Successful adaptation to digital.
Humanization of the brand.
They cultivated their own fandom.
3. Complex
It started in 2002 with a different purpose: to be a youth culture magazine founded by fashion guru Mark Ecko. However, the publication was discontinued at the end of 2016 and now offers a variety of content about fashion, food, sneakers, music and, of course, pop culture on all its platforms.
The company generates annual revenues of about $200 million and was acquired in 2016 by Hearst and Verizon for $300 million . Complex is known for launching popular web shows such as Hot Ones, Sneaker Shopping, Everyday Struggle, among others, and has featured celebrities such as Zac Efron and L'il Wayne.
4. Chinatown Market
It is a cult fashion brand that has been dedicated to selling to the masses since 2016. It was founded in Los Angeles by Mike Cherman with inspiration from the most elevated brands in Korea and Japan. To date they have collaborated with brands such as Crocs, Vans, Puma, Converse and Timberland , as well as having secured the rights to the Acid House smiley face.
Not only have they made custom Converse for celebrities like LeBron James, but they have also been able to create a community by creating accessible streetwear clothing that they sell in stores like Urban Outfitters or directly through their ecommerce website.
100 Thieves Success Story
5. 100 Thieves
It is a gaming and lifestyle organization founded in 2017 by Matthew Haag, a former professional esports player of Call of Duty. He now runs his own organization where he holds online esports competitions, sells branded clothing, and operates an entertainment and gaming facility called 100 Thieves Cash App Compound.
Some of its investors are Dan Gilbert, Scooter Braun and Drake, making it valued at around 160 million dollars according to Forbes. 100 Thieves is characterized by mixing video games with its merch and having the support of the most famous celebrities and influencers of the moment.
6. Crunchyroll
This is a streaming service that offers anime, manga and dramas. It was founded in Tokyo in 2006 by a group of graduates from the University of Berkeley. Currently, Crunchyroll offers more than 900 anime series , 200 East Asian dramas and 50 manga titles for all its users.
The success has been such that in 2019 they announced that they would begin developing their own original content and currently have more than 60 million users. Their income? With around 2.6 million users paying $7 per month for their premium offering, it is estimated that they earn around $15 to $20 million.
As you can see, what all these companies have in common is that they have been able to identify a market niche that, although quite popular, did not have a popular representation. This is why it is so important to identify the needs of your potential customers and how to satisfy them.
Are you ready to learn more about how you can generate digital marketing strategies that allow you to penetrate market niches and the culture that is moving the masses? We are here to help you! You just have to book a growth session and together we can reach the dream goal.
Table of contents
Did you know that the future bc data europe package of media lies in using pop culture? Yes! If you want to win over younger generations, it's important not only to make the most of technology and digital platforms, but to be able to use the most well-known elements of pop culture in an intelligent way . Find out how some companies are achieving this.
When we talk about pop culture, we are referring to the most characteristic social phenomena of the times we live in, such as fashion, slang, food, or even the most consumed products . The truth is that this culture changes daily and if you want to know what is being talked about today, the Internet is your best friend.
6 companies shaping the media landscape
These are some of the companies that have mastered the combination of content, digital marketing and pop culture, gaining the attention of thousands of young people (and customers, in general).
You will find companies from different sectors and markets, as well as the secret behind their success.
Barstool Sports Success Story
1. Barstool Sports
This business combines three characteristics that would catch anyone's attention : sports, comedy and an entertainment powerhouse. Founded in New York in 2003 as a betting blog, it currently has earnings of approximately 100 million dollars. How did it do it? They have created a successful podcast network and have an innate ability to create merch based on their controversial content.
Secret skills:
Their content is perfectly aligned with a loyal audience that watches, listens to, and buys everything they release.
Dave Portnoy is the leader who doesn't give up on anyone.
2. Bon Appetit
This successful food magazine made a successful digital transition in 2012. Owned by Condé Nast, the Bon Appétit brand has been around since the 1950s. Their YouTube channel was officially launched in 2012 and they now have over 6 million subscribers and 4 million followers on Instagram . Their secret? Their channel posts practical cooking tutorials accompanied by original content full of personality.
Secret skills:
Successful adaptation to digital.
Humanization of the brand.
They cultivated their own fandom.
3. Complex
It started in 2002 with a different purpose: to be a youth culture magazine founded by fashion guru Mark Ecko. However, the publication was discontinued at the end of 2016 and now offers a variety of content about fashion, food, sneakers, music and, of course, pop culture on all its platforms.
The company generates annual revenues of about $200 million and was acquired in 2016 by Hearst and Verizon for $300 million . Complex is known for launching popular web shows such as Hot Ones, Sneaker Shopping, Everyday Struggle, among others, and has featured celebrities such as Zac Efron and L'il Wayne.
4. Chinatown Market
It is a cult fashion brand that has been dedicated to selling to the masses since 2016. It was founded in Los Angeles by Mike Cherman with inspiration from the most elevated brands in Korea and Japan. To date they have collaborated with brands such as Crocs, Vans, Puma, Converse and Timberland , as well as having secured the rights to the Acid House smiley face.
Not only have they made custom Converse for celebrities like LeBron James, but they have also been able to create a community by creating accessible streetwear clothing that they sell in stores like Urban Outfitters or directly through their ecommerce website.
100 Thieves Success Story
5. 100 Thieves
It is a gaming and lifestyle organization founded in 2017 by Matthew Haag, a former professional esports player of Call of Duty. He now runs his own organization where he holds online esports competitions, sells branded clothing, and operates an entertainment and gaming facility called 100 Thieves Cash App Compound.
Some of its investors are Dan Gilbert, Scooter Braun and Drake, making it valued at around 160 million dollars according to Forbes. 100 Thieves is characterized by mixing video games with its merch and having the support of the most famous celebrities and influencers of the moment.
6. Crunchyroll
This is a streaming service that offers anime, manga and dramas. It was founded in Tokyo in 2006 by a group of graduates from the University of Berkeley. Currently, Crunchyroll offers more than 900 anime series , 200 East Asian dramas and 50 manga titles for all its users.
The success has been such that in 2019 they announced that they would begin developing their own original content and currently have more than 60 million users. Their income? With around 2.6 million users paying $7 per month for their premium offering, it is estimated that they earn around $15 to $20 million.
As you can see, what all these companies have in common is that they have been able to identify a market niche that, although quite popular, did not have a popular representation. This is why it is so important to identify the needs of your potential customers and how to satisfy them.
Are you ready to learn more about how you can generate digital marketing strategies that allow you to penetrate market niches and the culture that is moving the masses? We are here to help you! You just have to book a growth session and together we can reach the dream goal.