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With the advent of artificial intelligence and the bc data china package constant advancement of technology, chatbots are transforming e-commerce . Discover how product recommendation chatbots can help brands engage customers and bring them closer to completing their purchase.
Personalization is an ever-evolving movement in ecommerce that is bridging the gap between digital and in-person experiences. Brick-and-mortar stores have quite the advantage over online stores because good salespeople can observe shopper behavior and offer suggestions based on experiences with other customers.
Thanks to advances in artificial intelligence development, today's retailers can automatically offer persuasive product recommendations that , unlike classic instinct, are statistically more likely to generate conversion, cross-selling and revenue.
Chatbots have become the latest development in the B2C industry aimed at mimicking the most important aspects of the in-person shopping experience. According to Tidio, by responding to customer queries in real time, chatbots can reduce customer service costs by up to 30%.
How exactly do they work? Read on to find out how chatbots take your personalization efforts to the next level.
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How do chatbot product recommendations work?
Product recommendation engines are an innovation in machine learning . AI engines analyze both behavioral and transactional data from your website visitors to create buyer profiles in a process called collaborative filtering.
By comparing your shoppers to similar profiles, advanced algorithms can accurately predict which products a specific shopper may be most interested in based on their search history, past purchases, and the product they are currently viewing.
User using a chatbot on his cell phone
The most powerful product recommendation tools include other layers of information such as keyword-based descriptions and product tagging. This makes it easier to empower algorithms to discover new product relevance insights. Chatbots apply this same machine learning in a different format, offering personalized recommendations so customers can find relevant products faster.
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Benefits of product recommendation chatbots
Since Amazon began using them to drive product discovery, ecommerce product recommendations have become a staple of sales growth. Successful retailers have since followed suit, creating product recommendation strategies that personalize each unique customer interaction.
Chatbots offer a similar level of personalization. How? They take powerful product recommendation tools and add an extra level of interaction. Much like e-commerce pop-ups, chatbots draw shoppers’ attention to products relevant to their interests , keeping their eyes on the page and eventually leading them to checkout.
Chatbots can be programmed to provide answers to frequently asked questions, but they also use language machine learning to understand customer questions and provide relevant product recommendations.
Not only do they improve the consumer experience by making the purchasing process easier, but they also provide your AI engine with more data to make even more accurate predictions about which products might interest your consumer.
User chatting with a chatbot on his cell phone
Examples of ecommerce chatbots
SALESmanago live chat
The SALESmanago Live chatbot combines behavioral data with consumer interactions with the chatbot to produce personalized and persuasive recommendations for customers. Retailers can use the chatbot to share a wide variety of messages.
Sephora Assistant
Sephora leads the beauty industry with its creative approach to providing a memorable e-commerce experience for its consumers. With its chatbot, Sephora can answer its shoppers’ questions in an automated, yet conversational way, while also allowing for beauty reservations at nearby stores.
Tidio chatbot
This innovative company offers live chat and chatbots for free for Shopify . With a fairly intuitive interface, their chatbots help with both customer service and marketing needs of retailers, helping them get their sales off to a good start.
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From chatbots to checkout: how to expand the use of product recommendations?
While product recommendations in chatbots are at the forefront of revolutionizing the e-commerce industry, there are many other effective ways to implement recommendations on your website and external channels to deliver the personalized experiences your shoppers expect.
From engaging visitors on your homepage, driving more cross-sells, increasing the average value on your checkout pages to re-engaging undecided customers through email marketing, product recommendation will help you increase traffic, conversions and profits.
If you want to know other ways to optimize your ecommerce, we invite you to learn more about Impulse's comprehensive Ecommerce service .
We provide the full scope of technology and services for leading brands, putting the consumer at the center of the experience through our omnichannel solution. This will be the support you need to scale your business, manage your online channels and have the reach that only automation technology can give you.
