evaluating your process, you can reveal
Posted: Wed Dec 11, 2024 10:33 am
Once you’ve selected the KPIs you want to measure, compile the data in a spreadsheet or using an online tool. Include information such as the email name and date, subject line, list, number of emails sent, and key metrics, including click-to-open, conversion, and unsubscribe rates. This makes it easier to compare and make observations.
Keep in mind that different email campaigns list of telegram users in sweden will have different success measures, whether they are abandoned cart emails or informational newsletters. So it pays to segment your emails and campaigns into different categories, such as onboarding, transactional, promotional, and reengagement—after all, you can’t compare apples and oranges.
Screenshot from COAT Paint abandoned cart customer email
Immerse yourself in the user experience
It’s one thing to analyze KPIs, but there’s nothing like experiencing emails the way your subscribers would. Is the layout intuitive? Is the branding consistent with your website? Does the header text display correctly?
Take time to evaluate the content and design, including visuals, text, and accessibility.
The content of your email is the voice of your brand. Along with CTAs, content plays a critical role in conversions. So make sure everything is clear, well-designed, and strategically placed to positively impact your results.
Is every single email targeting the right demographic and user base? Does your content resonate with your target audience?
For example, if you’re sending a series of promotional emails about remote support tools, this review step might help you figure out if your message is relevant to your audience or if you’re reaching the right people. Maybe your message is too vague and you need to separate future campaigns to target businesses and consumers separately.
Keep in mind that different email campaigns list of telegram users in sweden will have different success measures, whether they are abandoned cart emails or informational newsletters. So it pays to segment your emails and campaigns into different categories, such as onboarding, transactional, promotional, and reengagement—after all, you can’t compare apples and oranges.
Screenshot from COAT Paint abandoned cart customer email
Immerse yourself in the user experience
It’s one thing to analyze KPIs, but there’s nothing like experiencing emails the way your subscribers would. Is the layout intuitive? Is the branding consistent with your website? Does the header text display correctly?
Take time to evaluate the content and design, including visuals, text, and accessibility.
The content of your email is the voice of your brand. Along with CTAs, content plays a critical role in conversions. So make sure everything is clear, well-designed, and strategically placed to positively impact your results.
Is every single email targeting the right demographic and user base? Does your content resonate with your target audience?
For example, if you’re sending a series of promotional emails about remote support tools, this review step might help you figure out if your message is relevant to your audience or if you’re reaching the right people. Maybe your message is too vague and you need to separate future campaigns to target businesses and consumers separately.