Quality Score - How to improve the quality of your Google Ads ad?
Posted: Wed Dec 11, 2024 9:16 am
Quality Score is a diagnostic tool available in Google Ads, used to measure the quality of ads compared to the competition. This indicator is measured on a scale of 1 to 10 and is available at the keyword level. The higher the score, the better the ad and landing page are suited to user queries. It is an indicator that suggests what we should focus on to increase the effectiveness of ads.
You can check your Quality Score directly in your Google Ads dashboard by adding it to the "Quality Score" column at the keyword level.
Where you can modify the columns to see the quality score
Where you can modify the columns to see the quality score
What makes up your quality score and how can you improve it?
Google Ads quality score is made up of the following components:
Estimated click-through rate ( CTR ): How likely it is that a user will click on your ad.
Ad relevance: How well the ad matches the user's search queries.
Landing page quality: How relevant the landing page is to which a user is redirected from an ad and how useful the information on it is.
Quality Score components visible in the Google Ads Dashboard: ad relevance, expected click-through rate, and landing page quality
Quality Score components visible in the Google Ads Dashboard: ad relevance, expected click-through rate, and landing page quality
Improving the quality score is done by raising the score in the above-mentioned aspects. Below are examples of ways to raise the Quality Score.
Improved expected click-through rate (CTR).
CTR indicates the likelihood of a user clicking on a given ad. One way to increase CTR is to set higher CPC (Cost Per Click) bids. The more often an ad is clicked, the higher the CTR will be.
Another way to increase your expected click-through rate is to change the content of your ads and match them to your keywords, as well as provide the most important information that can encourage the user to go to the landing page. A good solution is to test different variants. It is worth creating advertising content with different information and calls to action, or using unique features of the product or service.
Matching ads to keywords
An important element when creating advertising twitter database content is the use of keywords in it. A factor that will help improve the quality score is dividing keywords into groups. A smaller number of similar keywords in one group will allow you to create better-tailored advertising content. This in turn will translate into improved ad relevance, which, as we know, will increase the Quality Score.
Quality Score is determined by historical impression data from exact match keywords for a given query. Changing the keyword match will not affect the quality score of your Google Ads ad.
Improving advertising content
It is important that the ad text contains the most important information, that it is attractive to the recipient and - most importantly - is related to the keyword. It is worth spending time preparing several advertising content with different keywords so that the user's query finds an answer in the ad. This will pay off in terms of going to the page and getting to know the presented offer.
Improving the quality of your landing page
A high quality score is influenced not only by the ad, but also by the page to which the user is redirected. In order to improve the Quality Score, it is important that the landing page contains keywords, is clear, pleasant and convenient to use. The more specific information we place on the page and the more easy it is for users to navigate the landing page, the higher the Google Ads quality score will be.
It is important that the content of the ad is consistent with the information on the page to which we are directing and that the user can complete the call to action from the ad on that page.
It is also worth paying attention to how the landing page looks on mobile devices, whether it is functional, whether it allows easy transitions between tabs, making a quick and convenient purchase or other conversions that are important to us.
Landing page load time
A factor that contributes to a low quality score is the landing page taking too long to load. Time is money, and it’s worth remembering that. A page that takes too long to load will result in the user not even learning about the products or services offered on it. It’s worth improving the load time — even if it comes at the expense of the appearance of the page — to encourage users to learn more about the offer on the page.
You can check your Quality Score directly in your Google Ads dashboard by adding it to the "Quality Score" column at the keyword level.
Where you can modify the columns to see the quality score
Where you can modify the columns to see the quality score
What makes up your quality score and how can you improve it?
Google Ads quality score is made up of the following components:
Estimated click-through rate ( CTR ): How likely it is that a user will click on your ad.
Ad relevance: How well the ad matches the user's search queries.
Landing page quality: How relevant the landing page is to which a user is redirected from an ad and how useful the information on it is.
Quality Score components visible in the Google Ads Dashboard: ad relevance, expected click-through rate, and landing page quality
Quality Score components visible in the Google Ads Dashboard: ad relevance, expected click-through rate, and landing page quality
Improving the quality score is done by raising the score in the above-mentioned aspects. Below are examples of ways to raise the Quality Score.
Improved expected click-through rate (CTR).
CTR indicates the likelihood of a user clicking on a given ad. One way to increase CTR is to set higher CPC (Cost Per Click) bids. The more often an ad is clicked, the higher the CTR will be.
Another way to increase your expected click-through rate is to change the content of your ads and match them to your keywords, as well as provide the most important information that can encourage the user to go to the landing page. A good solution is to test different variants. It is worth creating advertising content with different information and calls to action, or using unique features of the product or service.
Matching ads to keywords
An important element when creating advertising twitter database content is the use of keywords in it. A factor that will help improve the quality score is dividing keywords into groups. A smaller number of similar keywords in one group will allow you to create better-tailored advertising content. This in turn will translate into improved ad relevance, which, as we know, will increase the Quality Score.
Quality Score is determined by historical impression data from exact match keywords for a given query. Changing the keyword match will not affect the quality score of your Google Ads ad.
Improving advertising content
It is important that the ad text contains the most important information, that it is attractive to the recipient and - most importantly - is related to the keyword. It is worth spending time preparing several advertising content with different keywords so that the user's query finds an answer in the ad. This will pay off in terms of going to the page and getting to know the presented offer.
Improving the quality of your landing page
A high quality score is influenced not only by the ad, but also by the page to which the user is redirected. In order to improve the Quality Score, it is important that the landing page contains keywords, is clear, pleasant and convenient to use. The more specific information we place on the page and the more easy it is for users to navigate the landing page, the higher the Google Ads quality score will be.
It is important that the content of the ad is consistent with the information on the page to which we are directing and that the user can complete the call to action from the ad on that page.
It is also worth paying attention to how the landing page looks on mobile devices, whether it is functional, whether it allows easy transitions between tabs, making a quick and convenient purchase or other conversions that are important to us.
Landing page load time
A factor that contributes to a low quality score is the landing page taking too long to load. Time is money, and it’s worth remembering that. A page that takes too long to load will result in the user not even learning about the products or services offered on it. It’s worth improving the load time — even if it comes at the expense of the appearance of the page — to encourage users to learn more about the offer on the page.