Inbound Marketing, the New Digital Strategy for Subtle Seduction
We found a video that explains in an educational way why inbound marketing uae phone number list is a web marketing approach that is highly appreciated by both sellers and potential customers. It clearly defines the main differences between outbound marketing and inbound marketing .
We have also included a comprehensive article that provides a pictorial summary of the inbound marketing process and its conversion funnel across 4 key stages.
Outbound marketing is more like hunting than fishing
Invox uses this metaphor in this video:
Outbound techniques are invasive and/or do not add value to the Internet user: paid referencing with the purchase of keywords, Google Adwords, retargeting (ads that follow the consumer from one site to another), Internet banners of a display network, etc., outbound marketing is showing its limits in terms of effectiveness and declining conversion rates.
Outbound marketing techniques, and advertising in particular, are considered invasive by consumers. Let's look at the numbers:
Already in 2013, the French were horrified by advertising on social networks and in the media.
In 2014, 8 out of 10 French people said they were bothered by advertising when surfing the Internet.
Banners have become the bête noire of Internet users: in 2015 they decided to get rid of them and block them with anti-advertising software like Adblock.
More than 5.7 million Internet users use an ad blocker, and the number is growing...
During the advertising blackout, content marketing seduces your prospects
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Content marketing helps you attract a qualified audience to your website. It is the essential starting point for all inbound marketing solutions .
Content Marketing, the New Ally of Digital Marketing
Your web content has proven acquisition and retention potential: it is more visible than outbound formats in the long term.
First of all, content creation ensures sustainable positioning in search engine results. uae phone number list Improving your natural referencing on the Internet is a matter of essential visibility compared to your competitors! If you consider that Internet users do not look at 53% of website ads...
Social media is another type of SEO that focuses on awareness: community management helps you share your content and encourage your community. What content to send to influencers? Your relations with the press 2.0 deserve a specific content marketing strategy
. In addition, web content marketing provides a generous amount of content, such as white papers or blogs, before converting, turning a web user into a customer. Outbound marketing is a one-way street : its e-marketing policy is to sell at all costs.
For example, advertising interrupts the consumer without providing any added value. Inbound marketing offers useful value to Internet users, without disturbing them. And when you stop paying, the ads disappear while the content remains! Your readers and customers take the time to consult your content at their leisure. Outbound marketing is ephemeral...
The image below summarizes the differences between inbound and outbound marketing: permissive marketing and invasive marketing.
Guess who is the most effective when it comes to generating leads?
Through content marketing , inbound marketing responds to customer needs and expectations.
The numbers demonstrate the effectiveness of this approach:
On social networks, 46% of Internet users take a step forward and buy thanks to high added value content or because friends recommend the product or service. Linkedin is a key player in the BtoB sector .
70% of readers prefer blog articles to learn about a company's activities.
81% of consumers trust what they read on blogs.
Companies that have invested in blog post production generate 55% more traffic than companies that prefer to promote their business outbound.
