Badly selected main category
Posted: Wed Dec 11, 2024 7:54 am
The main category is another very important ranking factor for a business card. It is thanks to the category that potential customers can find precise search results for the services they are interested in. Therefore, it is worth taking care to choose the best category that will describe the type of company. To do this, you can review the main categories of the business cards that are in front of you in the Google Maps application and search results.
Business categories business cards
Categories of activity
Choosing the wrong main category has a huge impact on the position of the company profile in Google ( Google My Business ). If you don't want your business card to be far in the local search results, choose a good category!
Lack of regularity
The Google My Business listing can be treated as a social channel like Facebook or Instagram, where regularity is very important. Don't let yourself be forgotten and regularly publish content on the listing, respond to opinions, add photos.
Lack of activity in managing your Google My Business profile can harm your company's image and lower its position in search results.
Why is it worth taking care of regularity?
Customers expect information about a business, such as opening hours, address, and phone number, to be up-to-date and accurate. If this information is out of date, users can be confused or even discouraged from visiting the business. This often leads to potential customers being lost.
When customers leave reviews or ask questions about a business, they expect to receive a response. A lack of response often indicates a lack of engagement on the part of the business and can discourage other users from interacting with the profile. Additionally, negative reviews without an answer leave a negative impression on users.
Regularly adding new content, such as news, promotions, or photos from events, attracts customers' attention and encourages them to interact with the company's profile. Neglecting this can make the profile seem unattractive.
If a company neglects its Google listing, competitors can use this opportunity to gain an advantage. Active competition that regularly updates its data, responds to reviews, and provides valuable content will push the neglecting company lower in search results.
Content duplication
Duplicate content on your Google My Business listing has negative consequences for both your company's image and your positioning in search results. Google favors unique and valuable content. Duplicating the same or similar content on different online platforms, including your Google listing, is often considered duplicate content. This can negatively affect the indexing of your profile and reduce your visibility in search results.
Moreover, users are looking for diverse and unique information about companies. Duplicate content usually leads to boredom and disinterest among users, which results in lower activity on the profile.
Inauthentic data
Users who enter a company name into Google search expect to get only reliable information about your company. This data is very important both for users and Google itself.
The company address, name, opening hours, attributes and all important data about the company should be true. Providing incorrect information will be punished by Google sooner or later. What's more, Google users - Local Guides watch over the correctness of the information in Google Maps and can suggest changing individual data.
The biggest nightmare for people who run a company listing is the competition. It is the competition that can very easily spot certain shortcomings in the profile. It very often happens that after numerous reports, Google suspends the listing. All of these actions come down to one thing - ruining the listing's position.
Inappropriate website
Every person running their own business should also take care of the website. It has been known for a long time that the website and the Google My Business listing have an influence on each other.
We had cases where a Google listing, despite careful line database positioning and regular acquisition of links ( NAP directories ), did not want to climb to higher positions in local search results. The reason was basic errors on the website such as bad meta tags, footer, unoptimized content, headers, lack of structured data, etc.
After the corrections were made and the changes were indexed, an improvement in the Google listing position could be seen. This is proof that a poorly constructed website can contribute to a lower position in Google Maps.
Need a new website?
We will create a fast website for you that complies with Google guidelines and will rank well!
Check out the offer
Changing the position of the business card after changes on the website
Google listing positions after making changes to the website
No or very few NAP directories
Obtaining links to your website will result in higher positions in search results. Although this is a time-consuming process, the game is worth the candle. Which entrepreneur would not like to achieve stable (and at the same time high) positions for the keywords they are positioning for? I suspect that everyone strives for it! Therefore, it is worth acquiring good quality local, industry and general directories.
Summary
Google Maps positioning has huge potential, and the business card itself is a must-have for every local entrepreneur. Optimizing a business card on a Google map is a time-consuming process, but the effects are worth it.
If you have a Google My Business card, don't make basic mistakes, watch over the correctness of the data, don't break the rules and act regularly. Your work will certainly not go to waste!
Business categories business cards
Categories of activity
Choosing the wrong main category has a huge impact on the position of the company profile in Google ( Google My Business ). If you don't want your business card to be far in the local search results, choose a good category!
Lack of regularity
The Google My Business listing can be treated as a social channel like Facebook or Instagram, where regularity is very important. Don't let yourself be forgotten and regularly publish content on the listing, respond to opinions, add photos.
Lack of activity in managing your Google My Business profile can harm your company's image and lower its position in search results.
Why is it worth taking care of regularity?
Customers expect information about a business, such as opening hours, address, and phone number, to be up-to-date and accurate. If this information is out of date, users can be confused or even discouraged from visiting the business. This often leads to potential customers being lost.
When customers leave reviews or ask questions about a business, they expect to receive a response. A lack of response often indicates a lack of engagement on the part of the business and can discourage other users from interacting with the profile. Additionally, negative reviews without an answer leave a negative impression on users.
Regularly adding new content, such as news, promotions, or photos from events, attracts customers' attention and encourages them to interact with the company's profile. Neglecting this can make the profile seem unattractive.
If a company neglects its Google listing, competitors can use this opportunity to gain an advantage. Active competition that regularly updates its data, responds to reviews, and provides valuable content will push the neglecting company lower in search results.
Content duplication
Duplicate content on your Google My Business listing has negative consequences for both your company's image and your positioning in search results. Google favors unique and valuable content. Duplicating the same or similar content on different online platforms, including your Google listing, is often considered duplicate content. This can negatively affect the indexing of your profile and reduce your visibility in search results.
Moreover, users are looking for diverse and unique information about companies. Duplicate content usually leads to boredom and disinterest among users, which results in lower activity on the profile.
Inauthentic data
Users who enter a company name into Google search expect to get only reliable information about your company. This data is very important both for users and Google itself.
The company address, name, opening hours, attributes and all important data about the company should be true. Providing incorrect information will be punished by Google sooner or later. What's more, Google users - Local Guides watch over the correctness of the information in Google Maps and can suggest changing individual data.
The biggest nightmare for people who run a company listing is the competition. It is the competition that can very easily spot certain shortcomings in the profile. It very often happens that after numerous reports, Google suspends the listing. All of these actions come down to one thing - ruining the listing's position.
Inappropriate website
Every person running their own business should also take care of the website. It has been known for a long time that the website and the Google My Business listing have an influence on each other.
We had cases where a Google listing, despite careful line database positioning and regular acquisition of links ( NAP directories ), did not want to climb to higher positions in local search results. The reason was basic errors on the website such as bad meta tags, footer, unoptimized content, headers, lack of structured data, etc.
After the corrections were made and the changes were indexed, an improvement in the Google listing position could be seen. This is proof that a poorly constructed website can contribute to a lower position in Google Maps.
Need a new website?
We will create a fast website for you that complies with Google guidelines and will rank well!
Check out the offer
Changing the position of the business card after changes on the website
Google listing positions after making changes to the website
No or very few NAP directories
Obtaining links to your website will result in higher positions in search results. Although this is a time-consuming process, the game is worth the candle. Which entrepreneur would not like to achieve stable (and at the same time high) positions for the keywords they are positioning for? I suspect that everyone strives for it! Therefore, it is worth acquiring good quality local, industry and general directories.
Summary
Google Maps positioning has huge potential, and the business card itself is a must-have for every local entrepreneur. Optimizing a business card on a Google map is a time-consuming process, but the effects are worth it.
If you have a Google My Business card, don't make basic mistakes, watch over the correctness of the data, don't break the rules and act regularly. Your work will certainly not go to waste!