Advantages of CRM for Small Businesses - Teamleader CRM
Posted: Wed Dec 11, 2024 7:01 am
"But CRM is for big companies that can't keep up with their contacts. As far as I'm concerned, a CRM system is overkill."
Do you agree? I don't.
OK, originally the systems of
CRM
(Customer Relationship Management) were used mainly by multinationals. But that has changed.
CRM Systems: A Brief History
CRMs were originally used to store large amounts of data. If you have millions of customers, like multinationals, then you need to have a system in place in order to keep an overview.
So CRM systems were developed at a high price, because they had to work perfectly on a large scale and with a mountain of data. Complex software, which made the hearts of unfamiliar employees skip a beat.
CRM now: much more democratic
Let's make an analogy:
There was a time when only large companies used computers. PCs were too expensive and too complex for small businesses. And now? In the 21st century, not a single manager can imagine life without a PC.
CRM is following the same evolution. And it is now as democratic as a PC: more and more korea telegram data systems are easy to use and affordable for any company.
Save a few hours a week
Running a small business is hard work. You want to be the best, become the best in your field – and you can only do that by having time. Every hour counts, and CRM can help.
If you maintain your customer databases manually, how much time do you spend on it? Not just saving all their details, but sharing it with your colleagues? Calculating ROI for each customer? Following up on unpaid invoices?
Not to mention the time you spend manually creating offers and invoices.
Suleyman Aydogan, CEO of the young company thinkerIT, puts it this way: "It was very intensive work, following all the clients and making graphically complicated offers [with MS Office]. It kept me busy for a few hours every week."
Aydogan's clients now receive automatic monthly invoices, based on their imported information. That leaves you more time for the real work.
The customer-centric era
So a CRM system is accessible to everyone and can immediately save you a couple of hours a week. But there is another important advantage for small businesses.
It has to do with the times we live in, where customer centricity , or a strong focus on customers , is becoming increasingly important.
Do you agree? I don't.
OK, originally the systems of
CRM
(Customer Relationship Management) were used mainly by multinationals. But that has changed.
CRM Systems: A Brief History
CRMs were originally used to store large amounts of data. If you have millions of customers, like multinationals, then you need to have a system in place in order to keep an overview.
So CRM systems were developed at a high price, because they had to work perfectly on a large scale and with a mountain of data. Complex software, which made the hearts of unfamiliar employees skip a beat.
CRM now: much more democratic
Let's make an analogy:
There was a time when only large companies used computers. PCs were too expensive and too complex for small businesses. And now? In the 21st century, not a single manager can imagine life without a PC.
CRM is following the same evolution. And it is now as democratic as a PC: more and more korea telegram data systems are easy to use and affordable for any company.
Save a few hours a week
Running a small business is hard work. You want to be the best, become the best in your field – and you can only do that by having time. Every hour counts, and CRM can help.
If you maintain your customer databases manually, how much time do you spend on it? Not just saving all their details, but sharing it with your colleagues? Calculating ROI for each customer? Following up on unpaid invoices?
Not to mention the time you spend manually creating offers and invoices.
Suleyman Aydogan, CEO of the young company thinkerIT, puts it this way: "It was very intensive work, following all the clients and making graphically complicated offers [with MS Office]. It kept me busy for a few hours every week."
Aydogan's clients now receive automatic monthly invoices, based on their imported information. That leaves you more time for the real work.
The customer-centric era
So a CRM system is accessible to everyone and can immediately save you a couple of hours a week. But there is another important advantage for small businesses.
It has to do with the times we live in, where customer centricity , or a strong focus on customers , is becoming increasingly important.