Effective promotion must be : highly personal, relevant and timely
Posted: Wed Dec 11, 2024 6:44 am
Artificial Intelligence (AI) can not only transform enterprises, but can also be used at the application marketing level to develop personalized, relevant, customer-centric messages and promotion strategies.
You may have experienced that push notifications can be annoying at times. Data shows that approximately 52% of app users find push notifications annoying . This may be because you have experienced an unpleasant experience and have chosen to turn off the push function. Even worse, you may have deleted the app altogether, especially if the message belgium whatsapp number data 5 million content was irrelevant to you. You are not alone, we all go through it.
However, eliminating notifications is not necessarily the only solution. If you can make good use of the push function, it can be an important part of your brand messaging strategy. The original purpose of push message design is to remind users to remember to open your app and induce them to interact with your brand again. Therefore, the focus is on whether the promotion messaging strategy can be "carefully designed" to stimulate app usage and increase customer lifetime value.
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About 35% of push messages worldwide are delivered to all users in the form of general broadcasts. However, truly effective push messages are those that can provide customer-related offers, have personalized designs, are highly relevant, and are in line with the needs of consumers. Perfect timing. Netflix is cited as a common and successful example of push messages. It only pushes updates to programs you have followed or recommends notifications related to programs you have watched. Obviously, Netflix uses personalized recommendations based on user preferences.
You may have experienced that push notifications can be annoying at times. Data shows that approximately 52% of app users find push notifications annoying . This may be because you have experienced an unpleasant experience and have chosen to turn off the push function. Even worse, you may have deleted the app altogether, especially if the message belgium whatsapp number data 5 million content was irrelevant to you. You are not alone, we all go through it.
However, eliminating notifications is not necessarily the only solution. If you can make good use of the push function, it can be an important part of your brand messaging strategy. The original purpose of push message design is to remind users to remember to open your app and induce them to interact with your brand again. Therefore, the focus is on whether the promotion messaging strategy can be "carefully designed" to stimulate app usage and increase customer lifetime value.
'
About 35% of push messages worldwide are delivered to all users in the form of general broadcasts. However, truly effective push messages are those that can provide customer-related offers, have personalized designs, are highly relevant, and are in line with the needs of consumers. Perfect timing. Netflix is cited as a common and successful example of push messages. It only pushes updates to programs you have followed or recommends notifications related to programs you have watched. Obviously, Netflix uses personalized recommendations based on user preferences.