How does the e-commerce sector use big data?
Posted: Wed Dec 11, 2024 6:43 am
So how can we define Big Data? This term refers to large volumes of unorganized data that are difficult to process, generally related to useful information that users deposit, and where the computer engineering sector is competing to offer the best applications with which to organize and use this huge amount of data.Big Data Pentaho
Ways to leverage big data with e-commerce
Personalize and segment consumer information
Consider information personalization . Consumers shop across multiple channels, and data from these multiple access points can be processed in real time to deliver a personalized experience to the shopper, including content and special promotions.
Set dynamic prices from multiple data
Big data allows us to set fusion phone number data dynamic prices: E-commerce companies need to continuously modify their prices when competing daily with other reference sites in their sector. To achieve dynamic prices we need to extract data from multiple sources, such as: Competitor prices, regional preferences or the actions of the customers themselves. In this sense, determining a fair price to close a sale is not an easy task when this type of information is lacking.
Customer service management
Another fundamental aspect where big data intervenes in this sector is to be able to offer excellent customer service : Let's take this example, if a customer has complained through a contact form on your online store and also tweeted about that complaint, it is important to be able to track this information and react quickly to be able to change the consumer's opinion.
Big data and the logistics department
The so-called supply chain or chain of command in the logistics sector uses big data to organize the status of a product, its exact availability, and its location. E-commerce companies need to keep precise control over the suppliers and transportation of their products, all of these factors are completely involved in the supply chain. Cross-referencing data brings a radical change in the control of the stock of your products.
Web analytics in your ecommerce versus the traditional questionnaire
How to optimize purchasing processes and achieve conversion? To achieve this goal, we need to track customers and their preferences. Companies that follow traditional patterns continue to bombard customers with annoying questionnaires, and big data offers a new opportunity to avoid this intrusive information.
Ways to leverage big data with e-commerce
Personalize and segment consumer information
Consider information personalization . Consumers shop across multiple channels, and data from these multiple access points can be processed in real time to deliver a personalized experience to the shopper, including content and special promotions.
Set dynamic prices from multiple data
Big data allows us to set fusion phone number data dynamic prices: E-commerce companies need to continuously modify their prices when competing daily with other reference sites in their sector. To achieve dynamic prices we need to extract data from multiple sources, such as: Competitor prices, regional preferences or the actions of the customers themselves. In this sense, determining a fair price to close a sale is not an easy task when this type of information is lacking.
Customer service management
Another fundamental aspect where big data intervenes in this sector is to be able to offer excellent customer service : Let's take this example, if a customer has complained through a contact form on your online store and also tweeted about that complaint, it is important to be able to track this information and react quickly to be able to change the consumer's opinion.
Big data and the logistics department
The so-called supply chain or chain of command in the logistics sector uses big data to organize the status of a product, its exact availability, and its location. E-commerce companies need to keep precise control over the suppliers and transportation of their products, all of these factors are completely involved in the supply chain. Cross-referencing data brings a radical change in the control of the stock of your products.
Web analytics in your ecommerce versus the traditional questionnaire
How to optimize purchasing processes and achieve conversion? To achieve this goal, we need to track customers and their preferences. Companies that follow traditional patterns continue to bombard customers with annoying questionnaires, and big data offers a new opportunity to avoid this intrusive information.