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In order to avoid this dilemma, the AIXON data science platform can help marketers integrate data from their own platforms, such as official websites, applications, content management systems and offline data, and match it with external website and application data provided by third-party platforms To create a comprehensive profile of customer behavior to predict customer behavior outside of own channels. By analyzing the keywords and topics that customers have searched or browsed on external platforms, artificial intelligence can more accurately predict products that customers may be interested in.
For example, Emma may have searched for wireless headphones on other websites. This kind of insight will allow you to recommend headphone-related products to her with more confidence.
