The market’s three major demands for customer interactive marketing services
Posted: Wed Dec 11, 2024 4:16 am
Due to the rapid changes in the market in the past two years, the MarTech field has ushered in a new wave of technological turning points. Brands are not only pursuing a higher return rate (ROI) or conversion rate (CVR) in single marketing activities than before, but also value MarTech. Whether the tools can be matched with each other to achieve the product synergy effect of one plus one is greater than two, and create sustainable results. From this change, we can predict that the future MarTech ecosystem will undergo more comprehensive vertical and horizontal integration.
Suppliers that can implement the customer consumption journey list of algeria whatsapp phone numbers from the vertical level, or expand the technical advantages of personalized communication and product recommendation from the horizontal level, There will be more opportunities to cross-use tools from different dimensions, find breakthrough points in the digital competition, and combine hybrid marketing strategies to win consumers! This is also the focus of Appier's next phase of customer service, combining differentiated solutions to achieve cross-product synergy.
However, after AIQUA and BotBonnie are connected, brands can further integrate behavioral data on the website and conversation data on the instant messaging platform to identify the preferences of the same person. products, combined with AI technology to achieve precise communication and recommendations. For example, you can list products that users may be interested in in a personalized Messenger recommendation menu, push marketing activities combined with LINE Points for users who have high interaction with LINE, or selectively send limited discount coupons based on customer interaction to stimulate conversions.
Suppliers that can implement the customer consumption journey list of algeria whatsapp phone numbers from the vertical level, or expand the technical advantages of personalized communication and product recommendation from the horizontal level, There will be more opportunities to cross-use tools from different dimensions, find breakthrough points in the digital competition, and combine hybrid marketing strategies to win consumers! This is also the focus of Appier's next phase of customer service, combining differentiated solutions to achieve cross-product synergy.
However, after AIQUA and BotBonnie are connected, brands can further integrate behavioral data on the website and conversation data on the instant messaging platform to identify the preferences of the same person. products, combined with AI technology to achieve precise communication and recommendations. For example, you can list products that users may be interested in in a personalized Messenger recommendation menu, push marketing activities combined with LINE Points for users who have high interaction with LINE, or selectively send limited discount coupons based on customer interaction to stimulate conversions.