As a 3C controller, Andy reads a lot of technology news. His digital body language on a tech news site is first-party material for that site that can be sold to his favorite electronics e-commerce platform. After this information is obtained by the platform, it will become its second-party data.
Third-party data is about to disappear as major web browsers have eliminated or are expected to eliminate their cookies. To understand this decision and what it means in a privacy-conscious world, it's important to understand what third-party data is.
A general definition of third-party data is as follows: information collected by a company that is not directly related to the person from whom the data is collected. Generally, third-party data is algeria whatsapp number data 5 million collected by data aggregators. They collect data from multiple sources and combine it, so the accuracy and reliability of the above information are relatively low.
Due to the aggregated nature of the data, it is difficult to identify whether all data was collected with consent. This is why third-party cookies and data pose a threat to user privacy, and are therefore gradually being eliminated in the technology industry.
If Andy's favorite e-commerce site purchases data from a data aggregator to improve the way it serves ads to customers, then the data acquired is third-party data.
Why are zero-party and first-party data so valuable?
Any data is valuable if used correctly, but what makes zero-party and first-party data uniquely valuable is that it is obtained directly from customers. Zero-party data is information your customers tell you in their own words, while first-party data is information provided to you through customer interactions. As a result, these types of profiles are more reflective of what your customers want and more relevant to how you grow your business.
