That Revolution Elevates The

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Audience – Include Any New Audiences You Want To Reach.testing – Document How You Plan To Assess Your Pivot, Such As A/b Or User Testing And Who Oversees It.implementation And Tracking – State Who’s In Charge Of The Implementation And Tracking Of Your Strategy.a #content Pivot Plan Should Test A Hypothesismasterthis: Content Management & Operations | Free Digital Event On December Sign Upskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationeventsadvertisehow To Support The Bb Buyer Revolution With The Right Digital Contentby Ann Gynn| Published: December , | High-level Strategybb Buyers Have Emphatically Joined A Revolution.


They’re Researching More, Involving More Colleagues, And Even Buying peru phone number material Big-ticket Packages Online Or Via Self-service.andRole Of Content In The Sales Process. Consider These Research Findings:since , The Average Number Of Interactions Required To Make A Buying Decision Jumped From To – A % Increase, According To Forrester. The Same Study Also Found That More Bb Stakeholders Have Joined The Decision-making Process: In , % Of Purchases Involved At Least Four People, While In , % Of Purchases Did.



As Buying Groups Have Gotten Bigger, They’ve Also Become More Self-reliant. Gartner Research Indicates Sales Teams Have Only About % Of A Bb Customer’s Time In The Buyer’s Journey. Much Of The Rest Is Spent Researching Independently And Working With Their Internal Colleagues.and If You Think Because Your Brand Sells Big-ticket Items, This Doesn’t Apply To You, Think Again. Mckinsey Finds % Of Bb Decision-makers Are Open To Making A Fully Self-serve Or Remote Purchase Over $,, And % Would Spend More Than $,what Do Buyers Need To Make Those Self-serve Or Remote Purchases? Information.